{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retail-media-marketing-wysokiej-jakosci","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Marketing jako\u015bci w mediach detalicznych"},"content":{"rendered":"

Online Software wsp\u00f3\u0142pracuje z FRAMEN w zakresie programatycznej reklamy cyfrowej POS w oparciu o PRESTIGEenterprise. Wsp\u00f3lne rozwi\u0105zanie zostanie zaprezentowane po raz pierwszy na targach EuroShop 2023 w D\u00fcsseldorfie.<\/em><\/p>\n\n\n\n

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Heidelberg, 24 lutego 2023 r. +++ <\/strong>Wraz ze swoim partnerem marketingowym FRAMEN, start-upem Axel Springer zajmuj\u0105cym si\u0119 technologi\u0105 medi\u00f3w detalicznych, Online Software zademonstruje w hali 6\/A 57 na EuroShop 2023, w jaki spos\u00f3b ekrany mog\u0105 by\u0107 wykorzystywane jako cyfrowy punkt kontaktowy w sklepie do generowania przychod\u00f3w marketingowych za po\u015brednictwem reklamy programatycznej.<\/p>\n\n\n\n

FRAMEN oferuje dynamiczn\u0105 platform\u0119 dystrybucji tre\u015bci, kt\u00f3ra wprowadza infotainment, rozrywk\u0119 i p\u0142atne reklamy medialne dla sprzedawc\u00f3w detalicznych do cyfrowej tablicy reklamowej. Na targach EuroShop 2023 FRAMEN zaprezentuje swoje oprogramowanie online jako spos\u00f3b dla sprzedawc\u00f3w detalicznych na automatyczne wykorzystanie nowych \u017ar\u00f3de\u0142 przychod\u00f3w w punktach sprzeda\u017cy. Szczeg\u00f3ln\u0105 cech\u0105 ca\u0142o\u015bciowego rozwi\u0105zania z PRESTIGEenterprise jest to, \u017ce sprzedawca detaliczny zachowuje 100-procentow\u0105 kontrol\u0119 nad tym, co jest wy\u015bwietlane, na kt\u00f3rych ekranach jest wy\u015bwietlane i w jakiej proporcji jest wy\u015bwietlane w stosunku do jego w\u0142asnych tre\u015bci.<\/p>\n\n\n\n

Sprzedawcy detaliczni ju\u017c wykorzystuj\u0105 ekrany do cyfrowego zwracania si\u0119 do klient\u00f3w w sklepach, informowania o ofertach, wydarzeniach, us\u0142ugach i wielu innych. Dzi\u0119ki FRAMEN ekrany te mog\u0105 by\u0107 wykorzystywane jako kana\u0142y reklamowe w sklepach wraz z wybranymi partnerami bran\u017cowymi. Dzi\u0119ki szeroko zakrojonej kontroli jako\u015bci, ekrany mog\u0105 by\u0107 udost\u0119pniane jako zasoby reklamowe POS dla marketingu medi\u00f3w detalicznych. Pozwala to sprzedawcom detalicznym na korzystanie z nowych \u017ar\u00f3de\u0142 dochodu bez rezygnacji z kontroli nad komunikacj\u0105 w\u0142asnej marki w sklepie.<\/p>\n\n\n\n

Marketing wysokiej jako\u015bci oznacza w\u0142a\u015bciw\u0105 tre\u015b\u0107 we w\u0142a\u015bciwym czasie i we w\u0142a\u015bciwym miejscu, aby komunikowa\u0107 si\u0119 z w\u0142a\u015bciwym klientem.

O FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Informacje o Online Software AG<\/strong><\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych za pomoc\u0105 oprogramowania do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

Wi\u0119cej informacji:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Niemcy
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Kierownik ds. marketingu i komunikacji
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":9,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/pm-retail-media-marketing-wysokiej-jakosci\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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