{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"euroshop-top-trendy-2023-z-prestizem","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"EuroShop Top Trends 2023 z PRESTIGE"},"content":{"rendered":"

Oprogramowanie online zyskuje dzi\u0119ki reklamie programowej dla marketingu jako\u015bci medi\u00f3w detalicznych, Scan & Go jako aplikacji na smartfony i niezale\u017cnemu od producenta po\u0142\u0105czeniu ESL.<\/em><\/p>\n\n\n\n

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Heidelberg, 3 marca 2023 r. +++<\/strong> Online Software po raz kolejny powita\u0142o wielu mi\u0119dzynarodowych go\u015bci na swoim stoisku na targach EuroShop 2023. Ponad 81 000 odwiedzaj\u0105cych przyby\u0142o w tym roku do D\u00fcsseldorfu, aby na \u017cywo pozna\u0107 najnowsze trendy w handlu detalicznym.<\/p>\n\n\n\n

\"Najwa\u017cniejszymi tematami dla odwiedzaj\u0105cych EuroShop 2023 by\u0142y: marketing jako\u015bci medi\u00f3w w handlu detalicznym (programmatic advertising @ POS) wraz ze sp\u00f3\u0142k\u0105 zale\u017cn\u0105 Axel Springer Framen oraz niezale\u017cne od producenta po\u0142\u0105czenie naszej platformy oprogramowania PRESTIGEenterprise z elektronicznymi etykietami p\u00f3\u0142kowymi (ESL) od wiod\u0105cych na rynku dostawc\u00f3w\", wyja\u015bnia J\u00fcrgen Berens von Rautenfeld, CEO Online Software AG, dodaj\u0105c: \"Integracja klienta chatGPT do opartego na sztucznej inteligencji autonomicznego tworzenia cyfrowych reklam POS zwi\u0119kszaj\u0105cych sprzeda\u017c przyci\u0105gn\u0119\u0142a wiele uwagi jako innowacja techniczna zaprezentowana po raz pierwszy\".<\/p>\n\n\n\n

Odwiedzaj\u0105cy wykazali r\u00f3wnie\u017c du\u017ce zainteresowanie bardzo \u0142atwym do wdro\u017cenia rozwi\u0105zaniem Scan & Go z aplikacj\u0105 na smartfony oraz wykorzystaniem aplikacji mobilnych do cyfrowego towarzyszenia wydarzeniom i funkcjom. Rozwi\u0105zanie tierwohl.tv, kt\u00f3re pokazuje transmisje na \u017cywo ze stodo\u0142y bezpo\u015brednio w punkcie sprzeda\u017cy, przyci\u0105ga\u0142o wzrok wielu odwiedzaj\u0105cych - nie tylko z sektora handlu detalicznego \u017cywno\u015bci\u0105. Rozwi\u0105zanie jest gotowe do wprowadzenia na rynek od 2020 roku i po raz pierwszy zosta\u0142o zaprezentowane w skali na targach EuroShop. W po\u0142\u0105czeniu z wa\u017conym serem lub mi\u0119sem mo\u017cliwe jest r\u00f3wnie\u017c wy\u015bwietlanie istotnych informacji o rolniku.<\/p>\n\n\n\n

Niezale\u017cnie od tego, czy chodzi o elektroniczne etykiety na p\u00f3\u0142ki (ESL), czy drukowane etykiety cenowe, ekrany lub plakaty, kasy, wagi lub aplikacje, zarz\u0105dzanie tre\u015bci\u0105 jest wyzwaniem dla scentralizowanego marketingu du\u017cych firm detalicznych. Ka\u017cdy no\u015bnik cz\u0119sto posiada w\u0142asne oprogramowanie jako samodzielne rozwi\u0105zanie. Z drugiej strony platforma oprogramowania PRESTIGEenterprise mo\u017ce by\u0107 wykorzystywana do planowania i dystrybucji cyfrowych komunikat\u00f3w reklamowych, a tak\u017ce do zarz\u0105dzania mediami drukowanymi. To sprawia, \u017ce PRESTIGEenterprise jest jedynym oprogramowaniem digital signage na \u015bwiecie, kt\u00f3re mo\u017ce r\u00f3wnie\u017c drukowa\u0107.<\/p>\n\n\n\n

PRESTIGEenterprise to wi\u0119cej ni\u017c tylko system zarz\u0105dzania tre\u015bci\u0105 (CMS) dla digital signage i medi\u00f3w drukowanych. Sprzedawcy detaliczni nie musz\u0105 decydowa\u0107 si\u0119 na media cyfrowe lub drukowane w punkcie sprzeda\u017cy. Oba media maj\u0105 swoje miejsce w kontaktach z klientami. Na PRESTIGE Solution Campus, Online Software pokazuje, \u017ce nie jest konieczne posiadanie oddzielnego oprogramowania dla ka\u017cdego medium i jak PRESTIGEenterprise mo\u017ce by\u0107 u\u017cywany do automatyzacji wielu proces\u00f3w podczas tworzenia reklam na ekrany i plakaty.

Informacje o Online Software AG<\/strong><\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych za pomoc\u0105 oprogramowania do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

Wi\u0119cej informacji:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Niemcy
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Kierownik ds. marketingu i komunikacji
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":8,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/euroshop-top-trendy-2023-z-prestizem\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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