{"id":53401,"date":"2024-02-21T15:27:38","date_gmt":"2024-02-21T14:27:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=53401"},"modified":"2025-04-11T11:15:32","modified_gmt":"2025-04-11T09:15:32","slug":"pm-wspolpraca-z-mediami-detalicznymi","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/pm-retail-media-kooperation\/","title":{"rendered":"FRAMEN i Online Software AG pozyskuj\u0105 kolejnych klient\u00f3w do wsp\u00f3\u0142pracy w zakresie medi\u00f3w detalicznych"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Berlin \/ Heidelberg 21 lutego 2024 r. + + + + +<\/strong> Online Software AG i FRAMEN z powodzeniem rozpoczynaj\u0105 wsp\u00f3\u0142prac\u0119 w zakresie medi\u00f3w dla sprzedawc\u00f3w detalicznych, kt\u00f3ra zosta\u0142a zawarta w zesz\u0142ym roku. W oparciu o najnowsz\u0105 wersj\u0119 PRESTIGEenterprise, wi\u0119cej sprzedawc\u00f3w detalicznych korzysta ze wsp\u00f3\u0142pracy mi\u0119dzy pot\u0119\u017cn\u0105 platform\u0105 serwerow\u0105 dla medi\u00f3w detalicznych a do\u015bwiadczeniem marketingowym FRAMEN. Szczeg\u00f3ln\u0105 cech\u0105 tego innowacyjnego rozwi\u0105zania jest to, \u017ce sprzedawcy detaliczni mog\u0105 wykorzystywa\u0107 swoje sklepowe instalacje medialne POS jako dochodowe wdro\u017cenie medi\u00f3w detalicznych za pomoc\u0105 jednego klikni\u0119cia.<\/p>\n\n\n\n

Modu\u0142 Retail Media Server umo\u017cliwia w\u0142a\u015bcicielom sklep\u00f3w programowe wy\u015bwietlanie p\u0142atnych tre\u015bci na ekranach, a tym samym zarabianie na nich. Za marketingiem stoi media tech scaleup FRAMEN, kt\u00f3ry oferuje reklamodawcom mo\u017cliwo\u015b\u0107 reklamowania si\u0119 w ten spos\u00f3b w punkcie sprzeda\u017cy.<\/p>\n\n\n\n

Po Edeka, TVG koncentruje si\u0119 r\u00f3wnie\u017c na produkcie<\/strong><\/p>\n\n\n\n

Po udanej wsp\u00f3\u0142pracy z Edeka<\/a> Touristik Vertriebsgesellschaft, w skr\u00f3cie TVG, wdra\u017ca PRESTIGEenterprise 6.3 w swoich biurach podr\u00f3\u017cy, takich jak Flugb\u00f6rse, 5vorFlug Reiseb\u00fcro i sonnenklarTV Reiseb\u00fcro. Oczekuje si\u0119, \u017ce ponad 300 biur podr\u00f3\u017cy b\u0119dzie online do ko\u0144ca pierwszego kwarta\u0142u 2024 roku.<\/p>\n\n\n\n

\"PRESTIGEenterprise 6.3 oferuje rewolucyjne rozwi\u0105zanie dla bran\u017cy detalicznej i jeste\u015bmy dumni, \u017ce mo\u017cemy realizowa\u0107 marketing za po\u015brednictwem naszej platformy. Partnerstwo z TVG podkre\u015bla wszechstronno\u015b\u0107 i skuteczno\u015b\u0107 naszego rozwi\u0105zania opartego na wsp\u00f3\u0142pracy z Online Software AG\" - m\u00f3wi Dimitri G\u00e4rtner, wsp\u00f3\u0142za\u0142o\u017cyciel i dyrektor generalny FRAMEN.<\/p>\n\n\n\n

To rozszerzenie tworzy now\u0105 sie\u0107 dla reklamodawc\u00f3w, kt\u00f3rzy mog\u0105 uruchamia\u0107 ukierunkowane kampanie reklamowe za po\u015brednictwem Mened\u017cera reklam FRAMEN. Sie\u0107 ta oferuje nowy punkt styku w punkcie zapotrzebowania na nadchodz\u0105cy sezon \u015bwi\u0105teczny.<\/p>\n\n\n\n

Kolejny krok w przysz\u0142o\u015b\u0107 medi\u00f3w detalicznych<\/strong><\/p>\n\n\n\n

Wsp\u00f3\u0142praca ta stanowi wa\u017cny krok w ewolucji medi\u00f3w detalicznych i oferuje sprzedawcom detalicznym mo\u017cliwo\u015b\u0107 promowania swoich produkt\u00f3w w innowacyjny i skuteczny spos\u00f3b. PRESTIGEenterprise 6.3 w po\u0142\u0105czeniu z platform\u0105 FRAMEN zapewnia p\u0142ynn\u0105 i udan\u0105 integracj\u0119 dla sprzedawc\u00f3w detalicznych poszukuj\u0105cych nowych sposob\u00f3w aktywizacji swoich klient\u00f3w.<\/p>\n\n\n\n

Na targach EuroCIS 2024 w D\u00fcsseldorfie wsp\u00f3\u0142praca ta zostanie zaprezentowana wy\u0142\u0105cznie na stoisku Online Software AG nr 58 w hali 9 i przedstawiona zainteresowanym odwiedzaj\u0105cym na miejscu.<\/p>\n\n\n\n

RAMKI<\/strong><\/p>\n\n\n\n

FRAMEN jest wiod\u0105cym dostawc\u0105 tre\u015bci informacyjnych, rozrywkowych i reklamowych na wy\u015bwietlaczach w studiach fitness, hotelach i przestrzeniach coworkingowych. Skalowalno\u015b\u0107 technologii medialnej umo\u017cliwia wy\u015bwietlanie na wszystkich standardowych ekranach w komercyjnie wykorzystywanych przestrzeniach. FRAMEN umo\u017cliwia reklamodawcom i operatorom lokalizacji \u0142\u0105czenie si\u0119 i udost\u0119pnianie odpowiednich tre\u015bci swoim grupom docelowym. Dzi\u0119ki FRAMEN Ads Manager reklamodawcy mog\u0105 programowo rezerwowa\u0107, uruchamia\u0107 i zarz\u0105dza\u0107 kampaniami w ci\u0105gu kilku minut, analizuj\u0105c wyniki w czasie rzeczywistym. Jednocze\u015bnie operatorzy witryn mog\u0105 zarabia\u0107 na swoich ekranach, dostarczaj\u0105c tre\u015bci za po\u015brednictwem FRAMEN Screen Manager. FRAMEN ma siedzib\u0119 w Berlinie i zosta\u0142a za\u0142o\u017cona w 2018 roku przez Magdalen\u0119 Pusch, Dimitriego G\u00e4rtnera, Alexandra G\u00e4rtnera i Sveatoslava Podobinschi. FRAMEN dzia\u0142a obecnie w 24 krajach i zatrudnia prawie 100 pracownik\u00f3w. Wi\u0119cej informacji mo\u017cna znale\u017a\u0107 na stronie www.framen.com<\/a>.<\/p>\n\n\n\n

Online Software AG<\/strong><\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych za pomoc\u0105 oprogramowania do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

Wi\u0119cej informacji:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Niemcy
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Kierownik ds. marketingu i komunikacji
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Berlin \/ Heidelberg 21.02.2024 + + + Die Online Software AG und FRAMEN starten erfolgreich mit ihrer im letzten Jahr geschlossenen Retail Media Partnerschaft f\u00fcr den Handel. Auf Basis der […]<\/p>\n","protected":false},"author":9,"featured_media":70613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-53401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nFRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit PRESTIGEenterprise und FRAMEN k\u00f6nnen H\u00e4ndler POS-Screens einfach monetarisieren und bezahlte Inhalte programmatisch steuern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/pm-wspolpraca-z-mediami-detalicznymi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRAMEN und Online Software AG gewinnen weitere Kunden f\u00fcr ihre Retail Media Kooperation - 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