{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-digital-oversize-w-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Cyfrowy nadwymiar w Hagemeyer"},"content":{"rendered":"

Imponuj\u0105ca instalacja wy\u015bwietlaczy wznosi si\u0119 na imponuj\u0105c\u0105 wysoko\u015b\u0107 7 metr\u00f3w na dw\u00f3ch pi\u0119trach. Zintegrowana z istniej\u0105cym \u015brodowiskiem IT, firma Hagemeyer zarz\u0105dza zawarto\u015bci\u0105 swoich \u015bcian wideo i wszystkich innych ekran\u00f3w za po\u015brednictwem platformy oprogramowania PRESTIGEenterprise firmy Online Software AG.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minden\/Heidelberg, 03\/06\/2024 +++<\/strong> Firma odzie\u017cowa Hagemeyer jest magnesem zakupowym w Minden. Lokalny bohater ma szeroki zasi\u0119g, kt\u00f3ry rozci\u0105ga si\u0119 a\u017c do Hanoweru. Taki sukces mo\u017cna odnie\u015b\u0107 tylko wtedy, gdy idzie si\u0119 z duchem czasu, dlatego sklep odzie\u017cowy przeszed\u0142 ju\u017c kilka powa\u017cnych renowacji. W ramach przebudowy dzia\u0142u sportowego zainstalowano \u015bcian\u0119 wideo o wysoko\u015bci 7 metr\u00f3w i szeroko\u015bci 3 metr\u00f3w, \u0142\u0105cz\u0105c\u0105 dwa poziomy. Gigantyczna zawarto\u015b\u0107 jest wy\u015bwietlana z imponuj\u0105c\u0105 ostro\u015bci\u0105 na pikselach 0,8 mm i nadaje dzia\u0142owi epicki charakter.<\/p>\n\n\n\n

Ale to nie wszystko, w ca\u0142ym sklepie znajduj\u0105 si\u0119 inne \u015bciany wideo i indywidualne ekrany, kt\u00f3re idealnie pasuj\u0105 do wystroju sklepu i dodaj\u0105 cyfrowego charakteru. Liczba urz\u0105dze\u0144 stale ros\u0142a z roku na rok, a wraz z ni\u0105 wyzwanie zwi\u0105zane z dostarczaniem odpowiednich tre\u015bci. Dlatego ju\u017c w 2013 roku firma Hagemeyer zdecydowa\u0142a si\u0119 na wykorzystanie platformy oprogramowania PRESTIGEenterprise do zarz\u0105dzania tre\u015bci\u0105 ekran\u00f3w i \u015bcian wideo.<\/p>\n\n\n\n

\"Dzi\u0119ki renowacji zapewnili\u015bmy sportowi widoczn\u0105 obecno\u015b\u0107 na 2000 metr\u00f3w kwadratowych w naszym budynku i zaprezentowali\u015bmy go cyfrowo. \u015aciana wideo podkre\u015bla sufity otwarte na 2. pi\u0119tro i nadaje przestrzeni nowoczesn\u0105 wysoko\u015b\u0107. Og\u00f3lnie rzecz bior\u0105c, du\u017ce ekrany i ma\u0142e \u015bciany wideo nadaj\u0105 naszym dzia\u0142om mody \u017cywego charakteru\", wyja\u015bnia Martin Heinzmann, dyrektor operacyjny w Hagemeyer. \"Krok po kroku pod\u0142\u0105czyli\u015bmy wszystkie ekrany do PRESTIGEenterprise. To znacznie u\u0142atwia zarz\u0105dzanie i kontrolowanie ponad 20 ekran\u00f3w\".<\/p>\n\n\n\n

Opr\u00f3cz klimatycznych film\u00f3w o modzie, firma komunikuje r\u00f3wnie\u017c swoje w\u0142asne obawy. W r\u00f3\u017cnych miejscach nawi\u0105zuje na przyk\u0142ad do w\u0142asnej restauracji hermann's<\/em> o kt\u00f3rym mowa. Przy ruchomych schodach znajduj\u0105 si\u0119 cyfrowe stele, kt\u00f3re naprzemiennie wy\u015bwietlaj\u0105 informacje o pod\u0142odze i rekrutuj\u0105: \"Zosta\u0144 cz\u0119\u015bci\u0105 zespo\u0142u Hagemeyer... i aplikuj teraz\" - naprawd\u0119 elegancka integracja rekrutacji z komunikacj\u0105 reklamow\u0105 na pod\u0142odze. W szczeg\u00f3lno\u015bci ekrany przy kasie g\u0142\u00f3wnej, gdzie czasami mo\u017ce by\u0107 kr\u00f3tki czas oczekiwania, pokazuj\u0105 t\u0119 kampani\u0119 rekrutacyjn\u0105. Informacje o bezbarierowym systemie parkingowym, nowych towarach sezonowych i kartach klienta s\u0105 r\u00f3wnie\u017c wyra\u017anie widoczne dla oczekuj\u0105cych klient\u00f3w w tym miejscu.<\/p>\n\n\n\n

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Online Software AG<\/strong><\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych za pomoc\u0105 oprogramowania do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 35 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

Wi\u0119cej informacji:<\/strong><\/p>\n\n\n\n

Online Software AG
Forum 7
69126 Heidelberg, Niemcy
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Kierownik ds. marketingu i komunikacji
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":9,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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