{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"zzf-forum-2020-branza-zoologiczna-na-drodze-do-cyfryzacji","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"Forum ZZF 2020: Bran\u017ca zoologiczna na drodze do cyfryzacji"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Forum ZZF 2020: Bran\u017ca zoologiczna na drodze do cyfryzacji<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Prezentacja Volkera Wissmanna na forum bran\u017cy zoologicznej ZZF\" class=\"wp-image-67442\" title=\"Volker Wissmann - Wyk\u0142ad na forum ZZF dla bran\u017cy zoologicznej\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"B\u0105d\u017a interesuj\u0105cy i aktualny: Jak bran\u017ca zoologiczna dociera do ludzi dzi\u0119ki inteligentnym rozwi\u0105zaniom\" to motto dwudniowego specjalistycznego wydarzenia dla sprzedawc\u00f3w detalicznych, centr\u00f3w systemowych, producent\u00f3w, groomer\u00f3w i innych us\u0142ugodawc\u00f3w. Rynek zoologiczny staje si\u0119 coraz bardziej z\u0142o\u017cony: nowe technologie, nowe regulacje prawne, a przede wszystkim zmieniaj\u0105ce si\u0119 zachowania zakupowe klient\u00f3w powoduj\u0105 r\u00f3wnie\u017c przemy\u015blenia w bran\u017cy zoologicznej. Czynniki, kt\u00f3re pomog\u0105 wyspecjalizowanym firmom zoologicznym pozosta\u0107 istotnymi dla ich klient\u00f3w, by\u0142y zatem przedmiotem gor\u0105cej debaty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podczas licznych prelekcji zaprezentowano inteligentne rozwi\u0105zania, kt\u00f3re mo\u017cna wykorzysta\u0107, aby dotrze\u0107 do ludzi w przysz\u0142o\u015bci. Przysz\u0142o\u015bciowy my\u015bliciel i ekspert w dziedzinie handlu detalicznego, Volker Wissmann, Online Software AG, pokaza\u0142, jak marketing multimedialny mo\u017ce dzia\u0142a\u0107 w handlu detalicznym. Przyni\u00f3s\u0142 ze sob\u0105 wiele praktycznych przyk\u0142ad\u00f3w. \"Sprzeda\u017c za pomoc\u0105 medi\u00f3w cyfrowych jest mo\u017cliwa\", powiedzia\u0142 i pr\u00f3bowa\u0142 zbudowa\u0107 pomost mi\u0119dzy technologi\u0105 a bran\u017c\u0105 zoologiczn\u0105 w swojej prezentacji. \"Wykorzystanie nowych technologii w sektorze zoologicznym, takich jak korzystanie z asystent\u00f3w g\u0142osowych w punkcie informacyjnym, musi by\u0107 postrzegane krytycznie pod wzgl\u0119dem korzy\u015bci, ale pozostawanie w istniej\u0105cych strukturach, gdy \u015brodowisko zmienia si\u0119 znacz\u0105co w tym samym czasie, nie jest obiecuj\u0105ce\" - wyja\u015bni\u0142 Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sprzedawcy detaliczni musz\u0105 by\u0107 otwarci na nowe pomys\u0142y i sprawdza\u0107, kt\u00f3re nowe rozwi\u0105zania mo\u017cna zaadaptowa\u0107 r\u00f3wnie\u017c w bran\u017cy zoologicznej. Jako przyk\u0142ad Volker Wissmann przedstawi\u0142 model&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>animalwelfare.tv<\/u><\/a>&nbsp;gdzie klienci w punkcie sprzeda\u017cy maj\u0105 wgl\u0105d w hodowl\u0119 i warunki \u017cycia zwierz\u0105t gospodarskich za po\u015brednictwem telewizji na \u017cywo. Przyk\u0142ad ten pokazuje, \u017ce rozwi\u0105zania cyfrowe mog\u0105 by\u0107 r\u00f3wnie\u017c wykorzystywane do przekazywania emocji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, CEO Online Software AG, w wywiadzie na temat marketingu multimedialnego w punkcie sprzeda\u017cy (PoS).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Forum ZZF dla bran\u017cy zoologicznej<\/strong>&nbsp;to najwa\u017cniejszy doroczny kongres bran\u017cowy dla sprzedawc\u00f3w detalicznych, sieci zoologicznych, hurtownik\u00f3w i producent\u00f3w artyku\u0142\u00f3w dla zwierz\u0105t. Zapewnia szkolenia i jest idealn\u0105 platform\u0105 komunikacyjn\u0105: co roku bierze w nim udzia\u0142 oko\u0142o 150 uczestnik\u00f3w rynku z firm handlowych i produkcyjnych. Kolejne ZZF Pet Industry Forum odb\u0119dzie si\u0119 w dniach od 2 do 3 marca 2021 roku.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Oficjalny komunikat prasowy ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forum ZZF 2020: Bran\u017ca zoologiczna na drodze do cyfryzacji<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZZF-Forum 2020: Die Heimtierbrache auf dem Weg in die Digitalisierung - 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