{"id":75007,"date":"2025-06-03T10:52:50","date_gmt":"2025-06-03T08:52:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75007"},"modified":"2026-01-22T14:49:22","modified_gmt":"2026-01-22T13:49:22","slug":"unikalne-rozwiazanie-reklamowe-dla-sprzedawcow-detalicznych-oparte-na-ki-zaprezentowane-w-nowym-salonie-firmy-retail-dus","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/einzigartige-ki-basierte-werbelosung-fur-handelsunternehmen-im-neuen-showroom-von-retail-dus-vorgestellt\/","title":{"rendered":"Unikalne rozwi\u0105zanie reklamowe oparte na sztucznej inteligencji dla firm detalicznych zaprezentowane w nowym salonie Retail+ DUS"},"content":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3 czerwca 2025 r. +++ <\/strong>Online Software AG po raz pierwszy prezentuje system reklamowy dla firm detalicznych oparty w ca\u0142o\u015bci na technologiach sztucznej inteligencji w nowym showroomie Retail+ DUS e. V.. Interaktywny mened\u017cer kampanii tworzy reklamy w stacjonarnych punktach sprzeda\u017cy detalicznej w spos\u00f3b prosty, szybki i dostosowany do potrzeb klienta oraz umo\u017cliwia ich wy\u015bwietlanie bezpo\u015brednio na p\u00f3\u0142ce. Unikalny i stworzony w ca\u0142o\u015bci przy pomocy rozbudowanych modeli j\u0119zykowych AI. Salon Retail+ DUS w D\u00fcsseldorfie, kt\u00f3ry zosta\u0142 oficjalnie otwarty w marcu 2025 r., jest pionierskim miejscem transferu wiedzy i innowacji w handlu detalicznym. B\u0119d\u0105 w nim organizowane wydarzenia, warsztaty i wyk\u0142ady na temat najnowszych technologii i trend\u00f3w w handlu detalicznym.<\/p>\n\n\n\n

Showroom ma na celu dostosowanie tradycyjnych sklep\u00f3w detalicznych i system\u00f3w gastronomicznych do potrzeb przysz\u0142o\u015bci. Jako centrum innowacji i wymiany wiedzy, showroom oferuje idealn\u0105 platform\u0119 dla sprzedawc\u00f3w detalicznych, kt\u00f3rzy chc\u0105 pozna\u0107 nowe rozwi\u0105zania cyfrowe i modele biznesowe. Otwarcie showroomu podkre\u015bla znaczenie cyfryzacji dla sektora detalicznego i oferuje miejsce, w kt\u00f3rym detali\u015bci mog\u0105 bezpo\u015brednio do\u015bwiadczy\u0107 i przetestowa\u0107 najnowsze technologie. Retail+ DUS e.V. oferuje r\u00f3wnie\u017c przestrze\u0144 na wydarzenia i warsztaty zorientowane na praktyk\u0119.<\/p>\n\n\n\n

Cz\u0119\u015bci\u0105 showroomu jest prezentacja opartego na sztucznej inteligencji mened\u017cera kampanii firmy Online Software AG z Heidelbergu. To pot\u0119\u017cne narz\u0119dzie AI zapewnia sprzedawcom detalicznym cenne wsparcie w projektowaniu kampanii reklamowych. System dzia\u0142a zar\u00f3wno jako asystent oparty na faktach, jak i kreatywny partner i automatycznie sugeruje tematycznie zoptymalizowane kampanie reklamowe dla sklepu, tworzy je i odtwarza na odpowiednich wy\u015bwietlaczach. Kampanie s\u0105 tworzone w oparciu o lokalne wp\u0142ywy i aktualne oferty oraz \u0142\u0105cz\u0105 dane zewn\u0119trzne, takie jak informacje o pogodzie, z historycznymi danymi o sprzeda\u017cy. W ten spos\u00f3b sprzedawcy detaliczni mog\u0105 nie tylko upro\u015bci\u0107 planowanie reklam, ale tak\u017ce zorganizowa\u0107 je bardziej kreatywnie i wydajnie.<\/p>\n\n\n\n

\u201eOparty na sztucznej inteligencji system Online Software AG z naszej rodziny platform oprogramowania PRESTIGEenterprise upraszcza planowanie reklamy, jednocze\u015bnie zwi\u0119kszaj\u0105c jej wydajno\u015b\u0107 i kreatywno\u015b\u0107. Nasza prezentacja w salonie Retail+ DUS oferuje idealne warunki do do\u015bwiadczenia tej technologii na \u017cywo i pokazania odwiedzaj\u0105cym, w jaki spos\u00f3b cyfryzacja mo\u017ce by\u0107 nap\u0119dzana w stacjonarnym handlu detalicznym, aby zwraca\u0107 si\u0119 bezpo\u015brednio do klient\u00f3w\u201c, wyja\u015bnia J\u00fcrgen Berens von Rautenfeld, CEO Online Software AG.<\/p>\n\n\n\n

Materia\u0142 zdj\u0119ciowy<\/strong><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/figure>\n<\/div>\n\n\n\n

Informacje o Online Software AG<\/strong><\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. \u015aredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 65 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise, oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno tradycyjne media, jak i cyfrowe media wyj\u015bciowe.<\/p>\n\n\n\n

\n

Wi\u0119cej informacji:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Niemcy
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Dyrektor ds. marketingu
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

D\u00fcsseldorf\/Heidelberg, 3. Juni 2025 +++ Die Online Software AG pr\u00e4sentiert erstmalig ein vollst\u00e4ndig auf KI-Technologien basiertes Werbesystem f\u00fcr Handelsunternehmen im neuen Showroom von Retail+ DUS e. V.. 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