{"id":75652,"date":"2025-09-11T12:25:14","date_gmt":"2025-09-11T10:25:14","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=75652"},"modified":"2026-03-24T12:52:25","modified_gmt":"2026-03-24T11:52:25","slug":"prestigeenterprise-wprowadza-media-detaliczne-do-4-400-sklepow-netto","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/prestigeenterprise-bringt-retail-media-in-4-400-netto-filialen\/","title":{"rendered":"PRESTIGEenterprise wprowadza media detaliczne do 4 400 sklep\u00f3w Netto"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Heidelberg, 11 wrze\u015bnia 2025 r. +++ <\/strong>Online Software AG i Netto Marken-Discount wsp\u00f3lnie ustanawiaj\u0105 kamie\u0144 milowy w cyfrowej komunikacji detalicznej. Dzi\u0119ki pod\u0142\u0105czeniu 4 400 sklep\u00f3w Netto do platformy SSP1 One Tech Group za po\u015brednictwem oprogramowania PRESTIGEenterprise, media detaliczne w Netto Marken-Discount mog\u0105 by\u0107 teraz po raz pierwszy rezerwowane programowo i kompleksowo w punkcie sprzeda\u017cy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netto korzysta ze swoich cyfrowych obszar\u00f3w instore - ekran\u00f3w w strefach kasowych i steli w strefie wej\u015bciowej - i zachowuje odpowiedzialno\u015b\u0107 za tre\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ponadto mo\u017cna elastycznie autoryzowa\u0107 kampanie partner\u00f3w bran\u017cowych. Interakcja mi\u0119dzy PRESTIGEenterprise i SSP1 otwiera znormalizowane procesy, odtwarzanie oparte na danych i przejrzyste raportowanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Christina Stylianou, dyrektor ds. komunikacji korporacyjnej w Netto Marken-Discount, wyja\u015bnia: \u201eKa\u017cdego tygodnia 21,5 miliona os\u00f3b robi zakupy w naszych 4 400 sklepach w ca\u0142ych Niemczech. Otwieraj\u0105c nasz\u0105 cyfrow\u0105 przestrze\u0144 reklamow\u0105 dla nowych sektor\u00f3w, tworzymy atrakcyjne mo\u017cliwo\u015bci dla marek, aby uzyska\u0107 wysoki zasi\u0119g i przyci\u0105gaj\u0105c\u0105 wzrok obecno\u015b\u0107 bezpo\u015brednio w \u015brodowisku zakupowym\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing of Moments (MoM), specjalista w dziedzinie medi\u00f3w detalicznych i handlowych, wspiera tworzenie i marketing sieci medi\u00f3w detalicznych Netto Marken-Discount. Dyrektor zarz\u0105dzaj\u0105cy Benedikt Bla\u00df podkre\u015bla: \u201cPo\u0142\u0105czenie platformy One Tech Group za po\u015brednictwem PRESTIGEenterprise tworzy z Netto Marken-Discount jedn\u0105 z najwi\u0119kszych sieci medi\u00f3w detalicznych w Niemczech. Kampanie zar\u00f3wno endemicznych, jak i nieendemicznych reklamodawc\u00f3w docieraj\u0105 do 25 procent niemieckiej populacji w Netto Marken-Discount w odpowiednim momencie\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zalety w skr\u00f3cie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatyczna rezerwacja przestrzeni sklepowych<\/li>\n\n\n\n<li>Elastyczne po\u0142\u0105czenie autopromocji i kampanii bran\u017cowych<\/li>\n\n\n\n<li>Zasi\u0119g 21,5 miliona kontakt\u00f3w z klientami tygodniowo<\/li>\n\n\n\n<li>Standaryzowane procesy i szybkie planowanie kampanii<\/li>\n\n\n\n<li>Cyfrowe raportowanie grup docelowych, sprzeda\u017cy i wp\u0142ywu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaplecze techniczne<\/strong><br>Dzi\u0119ki PRESTIGEenterprise, Online Software AG zapewnia standardow\u0105 platform\u0119 do cyfrowej komunikacji w sklepie - od ekran\u00f3w i elektronicznych etykiet p\u00f3\u0142kowych po interaktywne systemy kiosk\u00f3w. One Tech Group zapewnia infrastruktur\u0119 programistyczn\u0105 z SSP1. Marketing of Moments (MoM) odpowiada za marketing, zarz\u0105dzanie kampaniami i raportowanie dla partner\u00f3w bran\u017cowych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Informacje o Netto Marken-Discount<\/strong><br>Z oko\u0142o 4.400 sklepami, ponad 88.500 pracownikami, 21,5 milionami klient\u00f3w tygodniowo i obrotem w wysoko\u015bci 17,6 miliarda euro, Netto Marken-Discount jest jedn\u0105 z wiod\u0105cych firm w sektorze handlu detalicznego \u017cywno\u015bci\u0105 w Niemczech. Oferuj\u0105c oko\u0142o 5000 artyku\u0142\u00f3w i koncentruj\u0105c si\u0119 na \u015bwie\u017cych produktach, Netto ma najwi\u0119kszy wyb\u00f3r \u017cywno\u015bci w bran\u017cy dyskontowej. Netto jest partnerem PAYBACK: Punkty mo\u017cna zbiera\u0107 we wszystkich sklepach Netto, w sklepie internetowym Netto i na stronie netto-reisen.de. Odpowiedzialno\u015b\u0107 jest cz\u0119\u015bci\u0105 kultury korporacyjnej Netto - firma detaliczna koncentruje si\u0119 na czterech g\u0142\u00f3wnych obszarach: Spo\u0142eczno\u015b\u0107 i zaanga\u017cowanie spo\u0142eczne, uczciwa wsp\u00f3\u0142praca, ostro\u017cne korzystanie z zasob\u00f3w i dostosowanie strategii zakupowej do aspekt\u00f3w zr\u00f3wnowa\u017conego rozwoju. Netto jest partnerem WWF Niemcy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informacje o Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. Ta \u015bredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 30 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej, a dzi\u0119ki ponad 65 000 instalacji w 35 krajach jest liderem na rynku w dziedzinie cross-medialnej komunikacji sklepowej i promocji sprzeda\u017cy. Dzi\u0119ki oprogramowaniu <strong>PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph\"><strong>Wi\u0119cej informacji:<\/strong><br>Online Software AG<br>Galileistrasse 1<br>69115 Heidelberg, Niemcy<br>info@online-software-ag.de<br>www.online-software-ag.de<\/p>\n\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br>Sandy Heinzmann<br>Dyrektor ds. marketingu<br>T. +49 06221 40508-682<br>M. +49 151 1500 9975<br>sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1527\" height=\"1709\" data-id=\"78036\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png\" alt=\"Netto Retail Media\" class=\"wp-image-78036\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898.png 1527w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-268x300.png 268w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-915x1024.png 915w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-768x860.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-1372x1536.png 1372w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/09\/Stele_3-scaled-e1774257506898-11x12.png 11w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"75668\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg\" alt=\"\" class=\"wp-image-75668\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-683x1024.jpg 683w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-768x1151.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1025x1536.jpg 1025w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-1367x2048.jpg 1367w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-8x12.jpg 8w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2025\/08\/Online-Software-AG_Netto-Marken-Discount_Vorkassenzone-scaled.jpg 1709w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<figure class=\"wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex is-layout-flow wp-block-column-is-layout-flow wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><\/figure>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Heidelberg, 11. September 2025 +++ Die Online Software AG und Netto Marken-Discount setzen gemeinsam einen Meilenstein in der digitalen Handelskommunikation. Mit der Anbindung von 4.400 Netto-Filialen an die SSP1-Plattform der [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":75694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-75652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGEenterprise bringt Retail Media in 4.400 Netto-Filialen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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