{"id":77536,"date":"2026-02-05T11:26:04","date_gmt":"2026-02-05T10:26:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77536"},"modified":"2026-02-05T14:14:39","modified_gmt":"2026-02-05T13:14:39","slug":"online-software-ag-wprowadza-cross-medialne-podejscie-do-klienta-i-automatyzacje-mediow-detalicznych-do-euroshop-2026","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/online-software-ag-bringt-medienuebergreifende-kundenansprache-und-retail-media-automatisierung-auf-die-euroshop-2026\/","title":{"rendered":"Online Software AG przedstawia na EuroShop 2026 podej\u015bcie do klienta obejmuj\u0105ce r\u00f3\u017cne media i automatyzacj\u0119 medi\u00f3w w handlu detalicznym"},"content":{"rendered":"

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Heidelberg, 03\/02\/2026<\/strong> +++ Online Software AG, lider na rynku oprogramowania do komunikacji cross-media POS, po raz kolejny we\u017amie udzia\u0142 w EuroShop - najwi\u0119kszych i najwa\u017cniejszych na \u015bwiecie targach dla sektora detalicznego - w D\u00fcsseldorfie w 2026 roku. Odwiedzaj\u0105cy znajd\u0105 firm\u0119 w Hala 6, stoisko A28<\/strong>.<\/p>\n\n\n\n

Szczeg\u00f3lna uwaga zostanie po\u015bwi\u0119cona tematowi medi\u00f3w detalicznych w punktach sprzeda\u017cy: na targach EuroShop firma Online Software zaprezentuje PRESTIGEenterprise, rozwi\u0105zanie marketingowe, kt\u00f3re po raz pierwszy przekszta\u0142ca programowe kampanie medi\u00f3w detalicznych w punktach sprzeda\u017cy w niezawodny model przychod\u00f3w dla stacjonarnego handlu detalicznego. Innowacyjna funkcja multi-SSP umo\u017cliwia r\u00f3wnoleg\u0142e po\u0142\u0105czenie cyfrowych no\u015bnik\u00f3w POS z kilkoma platformami rezerwacyjnymi, a tym samym znacznie szerszy marketing zasob\u00f3w reklamowych. Detali\u015bci zachowuj\u0105 pe\u0142n\u0105 kontrol\u0119 nad tre\u015bciami i bud\u017cetami, podczas gdy marki korzystaj\u0105 z prostych proces\u00f3w rezerwacji i precyzyjnego targetowania bezpo\u015brednio w punkcie styku. Jednym z odnosz\u0105cych sukcesy u\u017cytkownik\u00f3w interfejsu SSP do kampanii medialnych w handlu detalicznym jest detalista spo\u017cywczy z ponad 7 000 ekran\u00f3w w ponad 4 000 sklep\u00f3w, co czyni go jedn\u0105 z najwi\u0119kszych sieci medi\u00f3w detalicznych w Niemczech.<\/p>\n\n\n\n

Jednak w centrum uwagi znajd\u0105 si\u0119 r\u00f3wnie\u017c liczne funkcje udanej platformy PRESTIGEenterprise - oprogramowania, kt\u00f3re umo\u017cliwia sprzedawcom detalicznym efektywne zarz\u0105dzanie podej\u015bciem do klienta we wszystkich istotnych mediach w stacjonarnym handlu detalicznym: ekranach cyfrowych i kana\u0142ach medi\u00f3w detalicznych, aplikacjach mobilnych, ESL, a tak\u017ce drukowanych materia\u0142ach reklamowych.<\/p>\n\n\n\n

Dzi\u0119ki PRESTIGEenterprise sprzedawcy detaliczni koncentruj\u0105 si\u0119 na automatyzacji i skalowaniu: po skonfigurowaniu platforma oprogramowania centralnie zarz\u0105dza i kontroluje kampanie, tre\u015bci reklamowe i media wyj\u015bciowe. Procesy, kt\u00f3re wcze\u015bniej wymaga\u0142y du\u017co czasu i r\u0119cznej interwencji, teraz przebiegaj\u0105 automatycznie i we wszystkich mediach. Dzi\u0119ki po\u0142\u0105czeniu z danymi POS, wydajno\u015b\u0107 mo\u017ce by\u0107 mierzona w czasie rzeczywistym - dla lepszych decyzji i wymiernie wi\u0119kszej sprzeda\u017cy na miejscu.<\/p>\n\n\n\n

Odwiedzaj\u0105cy EuroShop 2026 b\u0119d\u0105 mogli na \u017cywo przekona\u0107 si\u0119, jak PRESTIGEenterprise automatyzuje procesy i wykorzystuje potencja\u0142 medi\u00f3w detalicznych. Online Software AG b\u0119dzie dost\u0119pne podczas targ\u00f3w w celu demonstracji na \u017cywo, dyskusji technicznych i praktycznych przyk\u0142ad\u00f3w<\/p>\n\n\n\n

Wi\u0119cej informacji o EuroShop 2026<\/a><\/p>\n\n\n\n

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Informacje o Online Software AG<\/strong> <\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. \u015aredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 65 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe. <\/p>\n\n\n\n

\n

Wi\u0119cej informacji:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Niemcy
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Dyrektor ds. marketingu
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Heidelberg, 03.02.2026 +++ Die Online Software AG, Marktf\u00fchrer f\u00fcr medien\u00fcbergreifende POS-Kommunikationssoftware, nimmt auch 2026 wieder an der EuroShop teil \u2013 der weltweit gr\u00f6\u00dften und wichtigsten Messe f\u00fcr den Einzelhandel in […]<\/p>\n","protected":false},"author":9,"featured_media":77549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nOnline Software AG bringt medien\u00fcbergreifende Kundenansprache und Retail-Media-Automatisierung auf die EuroShop 2026 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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