{"id":77658,"date":"2026-02-12T09:36:51","date_gmt":"2026-02-12T08:36:51","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77658"},"modified":"2026-03-31T08:51:32","modified_gmt":"2026-03-31T06:51:32","slug":"z-prestigeenterprise-ponad-7000-monitorow-pos-z-netto-jest-programowo","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/mit-prestigeenterprise-werden-ueber-7-000-pos-monitore-von-netto-programmatisch\/","title":{"rendered":"Dzi\u0119ki PRESTIGEenterprise, ponad 7000 monitor\u00f3w POS od Netto Marken-Discount jest programowalnych."},"content":{"rendered":"

Interfejs ADXM umo\u017cliwia zautomatyzowan\u0105 reklam\u0119 w sklepie w ca\u0142ej sieci Netto.<\/em><\/em><\/p>\n\n\n\n


Heidelberg, 12 lutego 2026 r. +++<\/strong> Netto Marken-Discount ustanowi\u0142 kamie\u0144 milowy w cyfrowej komunikacji detalicznej w 2025 r., pod\u0142\u0105czaj\u0105c ponad 4000 sklep\u00f3w Netto do interfejsu medi\u00f3w detalicznych PRESTIGEenterprise. Dyskont wykorzysta\u0142 interfejs AdxM dostarczony przez BrandLogistics.NET, kt\u00f3ry umo\u017cliwia mi\u0119dzy innymi po\u0142\u0105czenie z SSP1 firmy One Tech Group. Sie\u0107 jest stale rozbudowywana, a partnerzy marki mog\u0105 obecnie zarezerwowa\u0107 ponad 7 000 wy\u015bwietlaczy na potrzeby programowych kampanii w mediach detalicznych.<\/p>\n\n\n\n

Netto udost\u0119pnia swoje cyfrowe powierzchnie sklepowe na potrzeby kampanii w mediach detalicznych - ekrany w strefach kas i stele w strefie wej\u015bciowej - i zachowuje odpowiedzialno\u015b\u0107 za ich tre\u015b\u0107. W\u0142asne oferty i informacje og\u00f3lne firmy s\u0105 uzupe\u0142niane kampaniami partner\u00f3w bran\u017cowych. Specjalista ds. handlu i medi\u00f3w detalicznych, Marketing of Moments GmbH, jest odpowiedzialny za marketing i operacjonalizacj\u0119 kampanii programmatic na zasobach Netto Marken-Discount we wsp\u00f3\u0142pracy z central\u0105 Netto Marken-Discount i EDEKA.<\/p>\n\n\n\n

Dzi\u0119ki PRESTIGEenterprise, Online Software AG zapewnia standardow\u0105 platform\u0119 dla cyfrowej komunikacji w sklepie - od ekran\u00f3w i elektronicznych etykiet p\u00f3\u0142kowych po interaktywne systemy kiosk\u00f3w. Interakcja mi\u0119dzy PRESTIGEenterprise i AdxM otwiera znormalizowane procesy, odtwarzanie oparte na danych i przejrzyste raportowanie.<\/p>\n\n\n\n

Ka\u017cdego tygodnia 21,5 miliona os\u00f3b robi zakupy w ponad 4000 sklep\u00f3w w ca\u0142ych Niemczech. Otwieraj\u0105c cyfrow\u0105 przestrze\u0144 reklamow\u0105 dla nowych sektor\u00f3w, Netto oferuje atrakcyjne mo\u017cliwo\u015bci dla marek, aby by\u0107 obecnym bezpo\u015brednio w \u015brodowisku zakupowym z szerokim zasi\u0119giem i wysokim poziomem uwagi.<\/p>\n\n\n\n

Informacje o Netto Marken-Discount<\/strong>
Z oko\u0142o 4.400 sklepami, ponad 88.500 pracownikami, 21,5 milionami klient\u00f3w tygodniowo i obrotem w wysoko\u015bci 17,6 miliarda euro, Netto Marken-Discount jest jedn\u0105 z wiod\u0105cych firm w sektorze handlu detalicznego \u017cywno\u015bci\u0105 w Niemczech. Z oko\u0142o 5.000 artyku\u0142\u00f3w i koncentruj\u0105c si\u0119 na \u015bwie\u017cych produktach, Netto ma najwi\u0119kszy wyb\u00f3r \u017cywno\u015bci w sektorze dyskont\u00f3w. Netto jest partnerem PAYBACK: Punkty mo\u017cna zbiera\u0107 we wszystkich sklepach Netto, w sklepie internetowym Netto i na stronie netto-reisen.de. Odpowiedzialno\u015b\u0107 jest cz\u0119\u015bci\u0105 kultury korporacyjnej Netto - firma detaliczna koncentruje si\u0119 na czterech g\u0142\u00f3wnych obszarach: zaanga\u017cowaniu spo\u0142ecznym, uczciwej wsp\u00f3\u0142pracy, ostro\u017cnym korzystaniu z zasob\u00f3w i dostosowaniu strategii zakupowej do aspekt\u00f3w zr\u00f3wnowa\u017conego rozwoju. Netto jest partnerem WWF Niemcy.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Informacje o Online Software AG<\/strong> <\/p>\n\n\n\n

Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. \u015aredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 65 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe. <\/p>\n\n\n\n

\n

Wi\u0119cej informacji:<\/strong>
Online Software AG
Galileistrasse 1
69115 Heidelberg, Niemcy
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Dyrektor ds. marketingu
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

\n
<\/div>\n<\/div>\n\n\n\n
\n
\"Netto<\/a><\/figure>\n\n\n\n
\"Netto\"<\/a><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

ADXM-Schnittstelle erm\u00f6glicht programmatische Instore-Werbung im gesamten Netto-Netzwerk Heidelberg, 12. Februar 2026 +++ Netto Marken-Discount setzte 2025 mit der Anbindung von \u00fcber 4.000 Netto-Filialen an die Retail Media-Schnittstelle von PRESTIGEenterprise einen […]<\/p>\n","protected":false},"author":9,"featured_media":78148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nMit PRESTIGEenterprise werden \u00fcber 7.000 POS-Monitore von Netto Marken-Discount programmatisch - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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