{"id":77777,"date":"2026-02-24T11:31:45","date_gmt":"2026-02-24T10:31:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=77777"},"modified":"2026-06-16T09:21:31","modified_gmt":"2026-06-16T07:21:31","slug":"koszty-w-dol-wplyw-w-gore-oprogramowanie-online-zdobywa-punkty-na-targach-euroshop-2026-dzieki-uporzadkowanej-komunikacji-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/kosten-runter-wirkung-rauf-online-software-punktet-auf-euroshop-2026-mit-strukturierter-pos-kommunikation\/","title":{"rendered":"Ni\u017csze koszty, wi\u0119kszy wp\u0142yw - oprogramowanie online zyskuje na EuroShop 2026 dzi\u0119ki ustrukturyzowanej komunikacji POS"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Wniosek: Skuteczna komunikacja w punktach sprzeda\u017cy determinuje sprzeda\u017c, ale bud\u017cety s\u0105 coraz mniejsze, mar\u017ce coraz ni\u017csze, a decyzje coraz trudniejsze. Teraz liczy si\u0119 konsekwentna optymalizacja proces\u00f3w - w po\u0142\u0105czeniu z inteligentn\u0105 technologi\u0105.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Heidelberg, 27 lutego 2026 r. +++<\/strong> Online Software pozytywnie ocenia sw\u00f3j udzia\u0142 w EuroShop 2026. Dla dzia\u0142aj\u0105cej na arenie mi\u0119dzynarodowej firmy zajmuj\u0105cej si\u0119 oprogramowaniem, wiod\u0105ce na \u015bwiecie targi po raz kolejny by\u0142y czym\u015b wi\u0119cej ni\u017c tylko platform\u0105 prezentacyjn\u0105: s\u0142u\u017cy\u0142y jako technologiczny sejsmograf dla handlu mi\u0119dzynarodowego - i jako sprawdzian rzeczywisto\u015bci dla nowych pomys\u0142\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eDla nas EuroShop jest zawsze miejscem, w kt\u00f3rym mo\u017cemy okre\u015bli\u0107, na czym stoimy. Widzimy tutaj bardzo wyra\u017anie, dok\u0105d zmierza handel detaliczny pod wzgl\u0119dem technologicznym - i wykorzystujemy targi specjalnie do testowania nowych podej\u015b\u0107 do akceptacji bezpo\u015brednio na rynku\u201c, wyja\u015bnia J\u00fcrgen Berens von Rautenfeld, CEO Online Software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kluczowy wniosek z tegorocznych targ\u00f3w: Optymalizacja proces\u00f3w znajduje si\u0119 na szczycie listy priorytet\u00f3w firm z bran\u017cy handlu detalicznego. W kontek\u015bcie napi\u0119tej sytuacji gospodarczej na \u015bwiecie, sprzedawcy detaliczni coraz cz\u0119\u015bciej poszukuj\u0105 rozwi\u0105za\u0144 pozwalaj\u0105cych zwi\u0119kszy\u0107 wydajno\u015b\u0107 i trwale obni\u017cy\u0107 koszty. To w\u0142a\u015bnie w tym obszarze rozwi\u0105zania programowe Online Software trafiaj\u0105 w sedno - zw\u0142aszcza w\u015br\u00f3d zagranicznych firm detalicznych, kt\u00f3re by\u0142y silnie reprezentowane na targach EuroShop i wykaza\u0142y du\u017ce zainteresowanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u0142o si\u0119 r\u00f3wnie\u017c jasne, \u017ce przej\u015bcie na elektroniczne etykiety p\u00f3\u0142kowe (ESL) nabiera tempa. Mo\u017cliwo\u015b\u0107 obs\u0142ugi ESL r\u00f3\u017cnych producent\u00f3w za pomoc\u0105 scentralizowanego oprogramowania staje si\u0119 coraz bardziej istotna. Temat ten mia\u0142 du\u017ce znaczenie praktyczne w wielu dyskusjach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W tym samym czasie, media detaliczne bezpo\u015brednio w punkcie sprzeda\u017cy zyskuj\u0105 na znaczeniu. Wielu odwiedzaj\u0105cych pyta\u0142o w\u0142a\u015bnie o mo\u017cliwo\u015bci wy\u015bwietlania reklam tam, gdzie faktycznie podejmowane s\u0105 decyzje zakupowe: W sklepie. Wreszcie, co nie mniej wa\u017cne, wej\u015bcie klienta PRESTIGEenterprise, Netto Marken-Discount, do sektora medi\u00f3w detalicznych by\u0142o konkretnym powodem, dla kt\u00f3rego wielu sprzedawc\u00f3w detalicznych przyjrza\u0142o si\u0119 bli\u017cej rozwi\u0105zaniom oprogramowania online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FastLaner firmy Wanzl szczeg\u00f3lnie przyci\u0105ga\u0142 wzrok na stoisku targowym. Platforma oprogramowania PRESTIGEenterprises z powodzeniem wy\u015bwietla\u0142a reklamy POS i kampanie medi\u00f3w detalicznych na ekranie zainstalowanym bezpo\u015brednio na uchwycie w\u00f3zka sklepowego. Rozwi\u0105zanie to szybko sta\u0142o si\u0119 prawdziwym magnesem przyci\u0105gaj\u0105cym odwiedzaj\u0105cych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00fcrgen Berens von Rautenfeld, CEO Online Software, podkre\u015bla strategiczne znaczenie obserwacji targ\u00f3w: \u201eOpinie sprzedawc\u00f3w detalicznych zebrane podczas EuroShop s\u0105 dla nas niezwykle cenne. Wp\u0142ywaj\u0105 one bezpo\u015brednio na nasze decyzje dotycz\u0105ce produkt\u00f3w i dalszego rozwoju. Tylko wtedy, gdy rozumiemy rzeczywiste priorytety sprzedawc\u00f3w detalicznych, mo\u017cemy opracowa\u0107 oprogramowanie, kt\u00f3re pozostanie istotne w d\u0142u\u017cszej perspektywie\u201c.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EuroShop 2026 po raz kolejny potwierdza dla Online Software, \u017ce orientacja technologiczna, uczciwe opinie rynkowe i \u015bcis\u0142y dialog z detalistami maj\u0105 kluczowe znaczenie dla opracowania praktycznych i przysz\u0142o\u015bciowych rozwi\u0105za\u0144.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informacje o Online Software AG<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozw\u00f3j rozwi\u0105za\u0144 dla mi\u0119dzynarodowego handlu hurtowego i detalicznego. \u015aredniej wielko\u015bci firma z siedzib\u0105 w Heidelbergu od ponad 25 lat wspiera sprzedawc\u00f3w detalicznych rozwi\u0105zaniami programowymi do profesjonalnej reklamy sklepowej i jest liderem na rynku w dziedzinie komunikacji cross-medialnej w sklepach i promocji sprzeda\u017cy z ponad 65 000 instalacji w 35 krajach. Dzi\u0119ki oprogramowaniu <strong>PRESTIGEenterprise<\/strong> Oprogramowanie online oferuje platform\u0119 komunikacyjn\u0105 do zwracania si\u0119 do klient\u00f3w w punkcie sprzeda\u017cy, kt\u00f3ra obejmuje zar\u00f3wno klasyczne media, jak i cyfrowe media wyj\u015bciowe.&nbsp;<\/p>\n\n\n\n\n<p class=\"wp-container-content-2155ee95 wp-block-paragraph is-layout-grid wp-container-core-group-is-layout-50eac3a5 wp-block-group-is-layout-grid\"><strong>Wi\u0119cej informacji:<\/strong><br \/>Online Software AG<br \/>Galileistrasse 1<br \/>69115 Heidelberg, Niemcy<br \/>info@online-software-ag.de<br \/>www.online-software-ag.de<\/p>\n\n\n<p class=\"wp-container-content-231de088 wp-block-paragraph\"><br \/>Sandy Heinzmann<br \/>Dyrektor ds. marketingu<br \/>T. +49 06221 40508-682<br \/>M. +49 151 1500 9975<br \/>sandy.heinzmann@online-software-ag.de<\/p>\n\n\n\n\n\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-bottom\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png\" alt=\"\" class=\"wp-image-78338 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-300x225.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-768x576.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-16x12.png 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Lorem ipsum <\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1.png\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"78338\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png\" alt=\"\" class=\"wp-image-78338\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-1024x768.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008c-1-300x225.png 300w, 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https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-1536x864.jpg 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-2048x1152.jpg 2048w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG-Food_Retail-Media_0008a-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"78335\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-1024x768.png\" alt=\"\" class=\"wp-image-78335\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-1024x768.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-300x225.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-768x576.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY-16x12.png 16w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/05\/Online-Software-AG_Retail-Media-Garden-DIY.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-20-1-9x12.jpg 9w\" alt=\"\" width=\"640\" height=\"853\" \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/260222_EuroShop-22-1-16x12.jpg 16w\" alt=\"\" width=\"640\" height=\"480\" \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg\" sizes=\"(max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1.jpg 906w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1-265x300.jpg 265w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1-768x868.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/1_260222_EuroShop-21-1-11x12.jpg 11w\" alt=\"\" width=\"640\" height=\"723\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Fazit: Wirkungsvolle POS Kommunikation entscheidet \u00fcber Umsatz aber Budgets werden enger, Margen d\u00fcnner, Entscheidungen h\u00e4rter. Jetzt z\u00e4hlt konsequente Prozessoptimierung \u2013 kombiniert mit intelligenter Technologie. Heidelberg, 27. Februar 2026 +++ Die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":77782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-77777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kosten runter, Wirkung rauf \u2013 Online Software punktet auf EuroShop 2026 mit strukturierter POS Kommunikation - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG hat ihren neuen Firmensitz in der Heidelberger Bahnstadt bezogen. 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