{"id":78073,"date":"2026-03-30T09:17:27","date_gmt":"2026-03-30T07:17:27","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=78073"},"modified":"2026-06-18T13:06:27","modified_gmt":"2026-06-18T11:06:27","slug":"wiecej-niz-samoobsluga-kasowa-cyfrowe-podejscie-do-klienta-przy-wozku-sklepowym","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pl\/blog\/mehr-als-self-checkout-digitale-kundenansprache-am-einkaufswagen\/","title":{"rendered":"Wi\u0119cej ni\u017c tylko samoobs\u0142uga: cyfrowe podej\u015bcie do klienta przy w\u00f3zku sklepowym"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Od \u201eserdecznego powitania\u201c po profesjonaln\u0105 kampani\u0119 w mediach detalicznych \u2013 takie mo\u017cliwo\u015bci oferuje firma FastLaner &amp; Co.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prace nad Scan &amp; Go trwaj\u0105 od lat. W mi\u0119dzyczasie przetestowano wiele podej\u015b\u0107, kt\u00f3re ponownie znikn\u0119\u0142y z rynku. Wiele z\u0105bkuj\u0105cych problem\u00f3w stan\u0119\u0142o na drodze tego pomys\u0142u. EDEKA testowa\u0142a Easy-Shopper lub \u201eWhiz Cart\u201c, REWE \u201eCatch!, <a href=\"https:\/\/retail-optimiser.de\/edekas-netto-testet-app-basiertes-einkaufswagen-schloss-von-wanzl\/\">Netto<\/a> przetestowa\u0142o inteligentne w\u00f3zki sklepowe z aplikacj\u0105. Ostatnio, na pocz\u0105tku 2026 r., inteligentny system samoobs\u0142ugowy zosta\u0142 zainstalowany na w\u00f3zku sklepowym w centrum handlowym w Warszawie. <a href=\"https:\/\/www.stores-shops.de\/technology\/smart-store\/v-markt-testet-self-checkout-technologien-in-muenchen\/\">V-Market w Monachium<\/a> przetestowane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiele rozwi\u0105za\u0144 dla FastLaner firmy Wanzl - uchwytu z 10-calowym ekranem i skanerem r\u0119cznym - by\u0142o r\u00f3wnie\u017c prezentowanych na r\u00f3\u017cnych stoiskach na targach EuroShop 2026. Co nie mniej wa\u017cne, sama firma Wanzl zapewni\u0142a swojemu w\u00f3zkowi na zakupy du\u017c\u0105 powierzchni\u0119 prezentacyjn\u0105 na w\u0142asnym stoisku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dlaczego ten temat jest tak interesuj\u0105cy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Szybki zakup bez op\u00f3\u017anie\u0144<\/strong>&nbsp;z kas\u0105 samoobs\u0142ugow\u0105<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">przy zmniejszonym zaanga\u017cowaniu personelu<\/strong> Szczeg\u00f3lnie interesuj\u0105ce poza godzinami szczytu<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">\u0141atwe gromadzenie danych o klientach<\/strong> i dowiedzie\u0107 si\u0119 wi\u0119cej o kliencie<\/li>\n\n\n\n<li>a teraz nowy: <strong style=\"color: inherit;\">Promocja <\/strong>gdzie podejmowana jest decyzja o zakupie<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dlaczego w\u00f3zki sklepowe z wy\u015bwietlaczem s\u0105 teraz tak wa\u017cne?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Handel stacjonarny znajduje si\u0119 pod presj\u0105: rosn\u0105ce oczekiwania, malej\u0105ca uwaga, rosn\u0105ca konkurencja ze strony handlu elektronicznego. W\u00f3zek sklepowy z ekranem oferuje nowe mo\u017cliwo\u015bci, poniewa\u017c dociera do klient\u00f3w dok\u0142adnie tam, gdzie podejmowane s\u0105 decyzje - w momencie zakupu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na targach EuroShop wykorzystali\u015bmy Wanzl FastLaner jako przyk\u0142ad, aby zademonstrowa\u0107 mo\u017cliwo\u015bci zwracania si\u0119 do klient\u00f3w z reklam\u0105 na ekranie oraz nowoczesn\u0105 technologi\u0119 sprzeda\u017cy detalicznej, kt\u00f3r\u0105 mo\u017cna wykorzysta\u0107 z dobrym skutkiem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mo\u017cliwe zastosowania wykraczaj\u0105 daleko poza tradycyjn\u0105 reklam\u0119:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: inherit;\">Kampanie przyci\u0105gaj\u0105ce uwag\u0119<\/strong> bezpo\u015brednio na pocz\u0105tku zakupu<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Dynamiczne odtwarzanie reklam<\/strong> (programowe i ukierunkowane)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Integracja aplikacji zakupowych<\/strong> na wy\u015bwietlaczu<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Skanowanie produkt\u00f3w z warto\u015bci\u0105 dodan\u0105<\/strong> (Informacje, alergeny, przepisy)<\/li>\n\n\n\n<li><strong style=\"color: inherit;\">Cross-selling i upselling<\/strong> w odpowiednim momencie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Czynnik decyduj\u0105cy: Komunikacja ma miejsce <strong>zwi\u0105zane z kontekstem i w czasie rzeczywistym.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Przewaga konkurencyjna dzi\u0119ki wczesnemu pozycjonowaniu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dlaczego dla sprzedawc\u00f3w op\u0142aca si\u0119 rozpocz\u0105\u0107 testy na wczesnym etapie? Kto wcze\u015bnie zwi\u0119ksza skal\u0119 dzia\u0142alno\u015bci, tworzy nowe \u017ar\u00f3d\u0142a przychod\u00f3w. Kto wcze\u015bnie przeprowadza testy, zdobywa do\u015bwiadczenie. Kto wcze\u015bnie wdra\u017ca rozwi\u0105zania, zapewnia sobie powierzchni\u0119 reklamow\u0105<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Fastlaner-tutorial.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 pomys\u0142\u00f3w na promocj\u0119 przy w\u00f3zku sklepowym<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Dzi\u0119ki rozwi\u0105zaniom PRESTIGEenterprise system Wanzl Fastlaner:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dla programowalnej przestrzeni medialnej w handlu detalicznym<\/li>\n\n\n\n<li>dla proaktywnego wsparcia sprzeda\u017cy<\/li>\n\n\n\n<li>cyfrowy asystent dla klienta<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tak sprytnie mo\u017cna po\u0142\u0105czy\u0107 komunikacj\u0119 cenow\u0105 i reklamow\u0105 w koszyku na zakupy!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png\" alt=\"\" class=\"wp-image-78103 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-1024x574.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-300x168.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-768x431.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-Unlock.png 1370w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>1. mocny start: pomys\u0142y na zakupy podczas odblokowywania<\/strong><br>Po odblokowaniu samochodu automatycznie rozpoczyna si\u0119 przyci\u0105gaj\u0105ca wzrok kampania pe\u0142noekranowa. Idealne rozwi\u0105zanie zapewniaj\u0105ce maksymaln\u0105 widoczno\u015b\u0107 - zar\u00f3wno jako komunikat dealera, jak i zarezerwowana reklama marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong>2. podzielone wy\u015bwietlanie: u\u017cycie dla aplikacji i reklam<\/strong><\/strong><br>Promocyjne playlisty z jednej strony i aplikacje zakupowe z drugiej tworz\u0105 korzy\u015bci i monetyzacj\u0119 w tym samym czasie. Podczas gdy listy zakup\u00f3w i kampanie rabatowe tworz\u0105 korzy\u015bci dla klient\u00f3w, komunikaty reklamowe s\u0105 jednocze\u015bnie przekazywane na ekranie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png\" alt=\"\" class=\"wp-image-78114 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-1024x561.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-300x164.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-768x421.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-haendlerwerbung.png 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png\"><img decoding=\"async\" width=\"1024\" height=\"557\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png\" alt=\"\" class=\"wp-image-78116 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-1024x557.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-300x163.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-768x418.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-retail-media.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong>3. media detaliczne: Dynamiczne zarz\u0105dzanie kampaniami<\/strong><\/strong><\/strong><br>Media detaliczne s\u0105 zintegrowane programowo i stale aktualizowane. Kampanie zarezerwowane przez bran\u017c\u0119 marki s\u0105 odtwarzane dok\u0142adnie dla klienta - w czasie rzeczywistym.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 20%\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong>4. skan produktu: Dodatkowe informacje z warto\u015bci\u0105 dodan\u0105<\/strong><\/strong><\/strong><\/strong><br>Je\u015bli klient zeskanuje produkt, natychmiast pojawi\u0105 si\u0119 istotne informacje, takie jak sk\u0142adniki, alergeny lub pomys\u0142y na przepisy. Kontekst bije na g\u0142ow\u0119 tradycyjn\u0105 reklam\u0119.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png\" alt=\"\" class=\"wp-image-78117 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-1024x548.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-300x160.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-768x411.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-naehrwerte.png 1406w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png\" alt=\"\" class=\"wp-image-78120 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-1024x544.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-300x159.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-768x408.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross-18x10.png 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-cross.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong><strong><strong><strong><strong>5. skan produktu: Kampanie z maksymalnym impulsem sprzeda\u017cowym<\/strong><\/strong><\/strong><\/strong><\/strong><br>Dzi\u0119ki skanowaniu produkt\u00f3w klient uruchamia ukierunkowane kampanie sprzeda\u017cy krzy\u017cowej - rekomendacje produkt\u00f3w i komunikaty marki, kt\u00f3re powoduj\u0105 dodatkowe i impulsowe zakupy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trzy konkretne przyk\u0142ady zastosowa\u0144 ekranu Wanzl FastLaner<\/strong><\/h2>\n\n\n<p>Dzi\u0119ki rozwi\u0105zaniom PRESTIGEenterprise koszyk zakupowy staje si\u0119 przestrzeni\u0105 reklamow\u0105 w handlu detalicznym, kt\u00f3r\u0105 mo\u017cna sterowa\u0107 programowo, aktywnym wsparciem sprzeda\u017cy w punkcie sprzeda\u017cy oraz cyfrowym asystentem zakupowym dla klient\u00f3w. Komunikacja cenowa i reklamowa s\u0105 przy tym \u015bci\u015ble ze sob\u0105 powi\u0105zane \u2013 bez przerwy w przekazie medialnym<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png\" alt=\"Online Software AG FastLaner LEH\" class=\"wp-image-78078\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-LEH-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png\" alt=\"Oprogramowanie online AG FastLaner DIY\" class=\"wp-image-78081\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-DIY-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png\" alt=\"Online Software AG FastLaner FURNITURE\" class=\"wp-image-78082\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE.png 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-300x300.png 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-768x768.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/03\/Online-SOftware-AG-FastLaner-FURNITURE-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Podsumowanie: Inteligentny koszyk - niedoceniany punkt styku w sklepie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00f3zek sklepowy jest jednym z ostatnich niewykorzystanych kana\u0142\u00f3w komunikacji w stacjonarnym handlu detalicznym - z zasi\u0119giem 100 % na wizyt\u0119. Media detaliczne przy w\u00f3zku sklepowym \u0142\u0105cz\u0105 <strong style=\"color: inherit;\">Monetyzacja poprzez przychody z reklam<\/strong>, <strong style=\"color: inherit;\">Lepsze wskaz\u00f3wki dla klient\u00f3w<\/strong> oraz <strong style=\"color: inherit;\">Wy\u017csze koszyki na zakupy<\/strong>. W skr\u00f3cie: <strong>Wi\u0119ksza sprzeda\u017c na klienta - bez dodatkowej powierzchni sprzeda\u017cowej.<\/strong><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png\" alt=\"\" class=\"wp-image-78433 size-full\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-768x1024.png 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-225x300.png 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann-9x12.png 9w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2026\/06\/Sandy-Heinzmann.png 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>O autorze<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann od ponad 15 lat wspiera cyfrowy rozw\u00f3j tradycyjnych sklep\u00f3w detalicznych. Koncentruje si\u0119 na pytaniu, w jaki spos\u00f3b technologia, komunikacja i do\u015bwiadczenie klienta skutecznie wsp\u00f3\u0142dzia\u0142aj\u0105 w punkcie sprzeda\u017cy. W Online Software AG zajmuje si\u0119 takimi tematami jak media detaliczne, digital signage, elektroniczne etykiety cenowe, automatyzacja i sztuczna inteligencja. W swoich specjalistycznych artyku\u0142ach \u0142\u0105czy do\u015bwiadczenie z projekt\u00f3w detalicznych z aktualnymi trendami rynkowymi i technologicznymi. Jej celem jest wyja\u015bnianie z\u0142o\u017conych zmian w zrozumia\u0142y spos\u00f3b i dostarczanie praktycznych impuls\u00f3w dla sprzedawc\u00f3w detalicznych i organizacji detalicznych.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/sandy-heinzmann\/\">Po\u0142\u0105cz si\u0119 z Sandy Heinzmann na LinkedIn<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Vom \u201eHerzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co. Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,81],"tags":[],"class_list":["post-78073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. EDEKA testete den Easy-Shopper oder auch \u201eWhiz Cart\u201c, REWE den \u201eCatch!, Netto testete smarte Einkaufswagen mit App. Zuletzt wurde Anfang 2026 ein intelligentes Self-Checkout System am Einkaufswagen in einem V-Markt in M\u00fcnchen getestet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pl\/blog\/wiecej-niz-samoobsluga-kasowa-cyfrowe-podejscie-do-klienta-przy-wozku-sklepowym\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mehr als Self-Checkout: Digitale Kundenansprache am Einkaufswagen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Vom \u201eherzlichen Willkommen\u201c bis zur professionellen Retail-Media-Kampagne \u2013 diese M\u00f6glichkeiten bieten FastLaner &amp; Co.Seit Jahren wird am Thema Scan &amp; Go gearbeitet. Viele Ans\u00e4tze wurden inzwischen gepr\u00fcft und sind wieder vom Markt verschwunden. Viele Kinderkrankheiten standen der Idee im Wege. 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