{"id":12361,"date":"2024-10-09T09:47:40","date_gmt":"2024-10-09T07:47:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=12361"},"modified":"2026-06-25T12:39:42","modified_gmt":"2026-06-25T10:39:42","slug":"meios-de-comunicacao-de-retalho","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pt\/retail-media\/","title":{"rendered":"Media de retalho"},"content":{"rendered":"
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Simples. Espa\u00e7o publicit\u00e1rio. Mercado.\n PREST\u00cdGIO\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campanhas abrangentes de comunica\u00e7\u00e3o de retalho no ponto de venda
- da impress\u00e3o \u00e0 sinaliza\u00e7\u00e3o digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Perguntar agora<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Uma tend\u00eancia que s\u00f3 conhece uma dire\u00e7\u00e3o:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\npara cima.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O desempenho da publicidade aumenta. As receitas est\u00e3o a crescer. O volume de neg\u00f3cios aumenta. Estes s\u00e3o apenas alguns dos benef\u00edcios da comercializa\u00e7\u00e3o de espa\u00e7o publicit\u00e1rio no POS. Por isso, n\u00e3o \u00e9 de admirar que, de acordo com um estudo da Merkle, 85 % dos anunciantes da ind\u00fastria de bens de consumo aumentem os seus investimentos no marketing dos meios de comunica\u00e7\u00e3o a retalho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A receita para o sucesso: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Media de retalho <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os suportes de retalho no POS permitem colocar a mensagem certa no local certo, \u00e0 hora certa, junto dos clientes certos. \n

\n\nCom o PRESTIGEenterprise, os seus parceiros publicit\u00e1rios podem reservar espa\u00e7os publicit\u00e1rios digitais e impressos e, assim, realizar campanhas complementares. E com apenas alguns cliques.

\n\nComo retalhista, mant\u00e9m o controlo total e decide por si pr\u00f3prio qual o conte\u00fado que \u00e9 apresentado; n\u00e3o tem de prescindir da sua pr\u00f3pria publicidade, basta dar \u00e0s campanhas dos meios de comunica\u00e7\u00e3o retalhistas o tempo que lhe for poss\u00edvel.

\n\nRentabilize o seu invent\u00e1rio de publicidade digital e desenvolva-o em fluxos de receitas separados. \n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A PRESTIGEenterprise traz
Media de retalho em mais de 7.000 ecr\u00e3s
em mais de 4.000 lojas Netto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As vantagens <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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em pormenor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n <\/i><\/span>\n\n Comece agora a sua viagem pelos media de retalho<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Novas receitas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com a ajuda da nossa solu\u00e7\u00e3o, pode transformar os seus expositores, estelas, stoppers de prateleiras e outros suportes digitais e impressos numa fonte de rendimento adicional. Ao comercializar os espa\u00e7os, beneficia dos or\u00e7amentos de fabricantes, marcas e prestadores de servi\u00e7os - e gera receitas diretas de publicidade.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Reserva simples.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O nosso software oferece aos seus parceiros um processo de reserva de baixo limiar. Isto porque eles t\u00eam acesso direto ao espa\u00e7o publicit\u00e1rio no POS e podem configurar as suas campanhas com o toque de um bot\u00e3o. Conhecimentos t\u00e9cnicos pr\u00e9vios? N\u00e3o \u00e9 necess\u00e1rio. Longos per\u00edodos de familiariza\u00e7\u00e3o? Tamb\u00e9m n\u00e3o.

Gra\u00e7as a esta flexibilidade, os anunciantes podem reagir \u00e0s altera\u00e7\u00f5es do mercado \u00e0 velocidade da luz para obterem os melhores resultados. Isto aumenta a disponibilidade dos fabricantes, marcas e prestadores de servi\u00e7os para reservar - e as receitas de publicidade para si, enquanto retalhista.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Controlo total.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e3o h\u00e1 d\u00favida: \u00e9 claro que n\u00e3o quer que sejam apresentados conte\u00fados indesejados nos seus suportes. Com o PRESTIGEenterprise, mant\u00e9m sempre o controlo total. No final, decide sempre quais dos seus espa\u00e7os publicit\u00e1rios ser\u00e3o utilizados com conte\u00fados pr\u00f3prios ou de terceiros - e em que propor\u00e7\u00e3o.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abordagem direcionada.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Com os meios de comunica\u00e7\u00e3o de retalho, os clientes s\u00e3o abordados precisamente nos pontos de contacto certos e diretamente antes ou durante a decis\u00e3o de compra. Mas isso n\u00e3o \u00e9 tudo: com a nossa solu\u00e7\u00e3o, os meios de comunica\u00e7\u00e3o s\u00e3o utilizados de forma complementar e precisamente quando o grupo-alvo desejado est\u00e1 efetivamente a fazer compras.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Rastreio preciso.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Que campanha de retalho teve que efeito? Gra\u00e7as aos dados de POS e \u00e0s ferramentas de rastreio, estas conclus\u00f5es podem ser tiradas e partilhadas diretamente. O resultado: medidas de media de retalho que podem ser continuamente optimizadas e que compensam tanto o retalhista como o anunciante. No verdadeiro sentido da palavra.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aumento das vendas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em conjunto, as vantagens que lhe apresentamos aqui garantem mais vendas nas suas lojas. A reserva simples, o acompanhamento e a abordagem multim\u00e9dia direcionada fazem da nossa solu\u00e7\u00e3o de meios de retalho um forte complemento ao percurso do cliente - e garantem que este percurso gera fortes vendas.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Webinar - Recomenda\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meios de comunica\u00e7\u00e3o de retalho no POS - Perspectivas e estrat\u00e9gias <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modera\u00e7\u00e3o: <\/b>Gerd Betz
\n\nConvidados:<\/b> Dr. Frank Thiedig, consultor de meios de comunica\u00e7\u00e3o para o com\u00e9rcio retalhista, Dr. Klaus HoIger Kille, especialista em meios de comunica\u00e7\u00e3o para o com\u00e9rcio retalhista
\n\nData:<\/b> 25 de setembro de 2025

\n\nNa sess\u00e3o Web de 2 horas \u201eRetail Media at the POS\u201c, ficar\u00e1 a saber quais os desenvolvimentos que est\u00e3o atualmente a moldar os meios de comunica\u00e7\u00e3o de retalho, por que raz\u00e3o o POS \u00e9 o local de publicidade mais eficaz, como mudou nos \u00faltimos meses e quais as novas oportunidades que os meios de comunica\u00e7\u00e3o em loja oferecem aos retalhistas. Os nossos especialistas ir\u00e3o fornecer informa\u00e7\u00f5es pr\u00e1ticas, exemplos concretos e conhecimentos diretamente realiz\u00e1veis. Na palestra \u201eMulti-SSP - A melhor solu\u00e7\u00e3o para as campanhas nos POS?\u201c, os especialistas explicam como os mais de 4.000 ecr\u00e3s da Netto Marken-Discounter transmitem as campanhas dos meios de comunica\u00e7\u00e3o de retalho, como funcionam as v\u00e1rias interfaces SSP e porque \u00e9 que isto muda o jogo para os retalhistas. \n\n<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n <\/i><\/span>\n\n Solicitar a grava\u00e7\u00e3o do webinar gratuitamente<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Werbefl\u00e4chen. Vermarkten. PRESTIGE Umfassende Retail Media Kampagnen am POS \u2013 vom Druck bis hin zu Digital Signage Jetzt anfragen Ein Trend, der nur eine Richtung kennt: nach oben. Die […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12361","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nRetail-Media-Software - Online Software AG<\/title>\n<meta name=\"description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/meios-de-comunicacao-de-retalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail-Media-Software - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Professionelle Werbeanzeigen am Point of Sale: Mit unserer Retail-Media-Software managen Sie Ihre gesamte POS-Werbung. \u25ba Jetzt informieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/meios-de-comunicacao-de-retalho\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/10\/OnlineSoftwareAG_PRESTIGEenterprise-Retail-Media-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/retail-media\\\/\",\"name\":\"Retail-Media-Software - 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