{"id":67791,"date":"2024-11-05T13:28:20","date_gmt":"2024-11-05T12:28:20","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=67791"},"modified":"2024-11-13T14:39:51","modified_gmt":"2024-11-13T13:39:51","slug":"retalho-multicanal","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pt\/loesungen\/multichannel-retail\/","title":{"rendered":"Retalho multicanal"},"content":{"rendered":"
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Simples. Melhor. Anuncie. PRESTIGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Retalho multicanal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tecnologias de vendas digitais no com\u00e9rcio retalhista fixo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Representado em todos os canais\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As tecnologias de venda digitais est\u00e3o a entrar nos espa\u00e7os de venda das nossas lojas f\u00edsicas. A quest\u00e3o j\u00e1 n\u00e3o \u00e9 \"se\", mas \"como\" os componentes digitais podem ser utilizados eficazmente na \u00e1rea das vendas.

\n\nO retalho tradicional de tijolo e argamassa est\u00e1 a enfrentar um novo desafio: o retalho multicanal. N\u00e3o s\u00f3 o retalho em linha \u00e9 um concorrente em constante crescimento, como cada vez mais comerciantes em linha est\u00e3o agora a abrir novas lojas nos centros das cidades no mundo real.\n

\nPor detr\u00e1s do desenvolvimento do

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\n\n <\/i><\/span>\n\n Perguntar agora<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A transforma\u00e7\u00e3o digital do espa\u00e7o retalhista com a venda a retalho multicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Se h\u00e1 uma coisa que aprendemos nos \u00faltimos anos, \u00e9 que os clientes de hoje esperam mais do seu retalhista tradicional do que simplesmente bons produtos a um bom pre\u00e7o. A disciplina obrigat\u00f3ria na conce\u00e7\u00e3o das lojas reside, portanto, na cria\u00e7\u00e3o de mundos de experi\u00eancia, por exemplo, com zonas de restaura\u00e7\u00e3o integradas ou outros conceitos de entretenimento com car\u00e1cter de evento e de comunidade. Hoje em dia, fazer compras \u00e9 uma atividade de lazer e os clientes esperam, portanto, um elevado fator de entretenimento numa visita a uma loja f\u00edsica.

\n\nAs empresas retalhistas devem ter em conta os cinco pontos seguintes ao integrarem elementos digitais para publicidade moderna e comunica\u00e7\u00e3o de pre\u00e7os no equipamento das lojas, como parte de uma transforma\u00e7\u00e3o digital \u00e0 escala da empresa.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Investiga\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identificar pontos de contacto e canais de vendas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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P\u00fablico-alvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alinhar a dosagem dos elementos digitais com o grupo-alvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O conte\u00fado \u00e9 rei<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Planeamento de publicidade variada com conte\u00fados coordenados e reconhec\u00edveis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Grandes volumes de dados\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avalia\u00e7\u00e3o profissional dos dados dos clientes com o objetivo de melhorar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Liga\u00e7\u00e3o em rede<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sele\u00e7\u00e3o dos parceiros tecnol\u00f3gicos certos e automatiza\u00e7\u00e3o dos processos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A transforma\u00e7\u00e3o digital do espa\u00e7o retalhista com a venda a retalho multicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A transforma\u00e7\u00e3o digital chegou ao sector grossista e retalhista: os smartphones e as aplica\u00e7\u00f5es mudaram radicalmente as regras do jogo no retalho. O retalho tradicional tem de se preparar para o futuro, mas como devem as empresas de retalho responder \u00e0 transforma\u00e7\u00e3o digital?

\n\nPor um lado, a presen\u00e7a sensorial das coisas \u00e9 atractiva. D\u00e1 aos clientes a oportunidade de tocar e experimentar os produtos - \u00e9 precisamente isto que colocar\u00e1 sempre o retalho local ou tradicional um passo \u00e0 frente do simples clique numa loja em linha. Por outro lado, h\u00e1 as possibilidades fascinantes dos ecr\u00e3s, dos terminais de informa\u00e7\u00e3o, da Internet e dos telem\u00f3veis inteligentes. Oferecem uma forma completamente nova de apresentar os produtos de uma forma emocionante, tornando-os apetec\u00edveis e dignos de compra e introduzindo servi\u00e7os completamente novos no processo de venda.

\n\nNa s\u00edntese entre o mundo digital e o mundo real - na Com\u00e9rcio retalhista multicanal<\/span> - \u00e9 o modelo de sucesso para o sector retalhista do futuro. Tudo isto vai para al\u00e9m de um desenvolvimento em que apenas o pre\u00e7o mais favor\u00e1vel\npre\u00e7o mais favor\u00e1vel \u00e9 sempre o fator decisivo. Com o

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O com\u00e9rcio retalhista multicanal \u00e9 um desporto de equipa\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Devido \u00e0 utiliza\u00e7\u00e3o generalizada de dispositivos m\u00f3veis e \u00e0 influ\u00eancia do com\u00e9rcio eletr\u00f3nico, o retalho tradicional est\u00e1 a enfrentar grandes mudan\u00e7as. Os operadores de lojas que n\u00e3o se adaptarem a esta situa\u00e7\u00e3o poder\u00e3o desaparecer em breve. S\u00e3o necess\u00e1rias novas estrat\u00e9gias e novas formas de distribuir a informa\u00e7\u00e3o aos clientes. A liga\u00e7\u00e3o entre canais \u00e9 uma boa forma de os retalhistas tradicionais se afirmarem face ao retalho exclusivamente em linha. Em sentido figurado: Os canais de vendas individuais unem for\u00e7as como uma equipa, por assim dizer, e reclamam a vit\u00f3ria. Esta \u00e9 a \u00fanica forma de maximizar o desempenho: Criando as melhores condi\u00e7\u00f5es para a equipa trabalhar com um sistema de gest\u00e3o multicanal.

\n\nA integra\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o online e das modernas TI, as \u00e1reas de produtos c\u00e9nicos e a cria\u00e7\u00e3o de mundos de experi\u00eancia no ponto de venda s\u00e3o conceitos promissores com os quais os retalhistas pretendem preparar-se para o futuro. Com PRESTIGEenterprise como

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Do multicanal ao multicanal e ao omnicanal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No com\u00e9rcio retalhista, o termo multicanal refere-se \u00e0 utiliza\u00e7\u00e3o de m\u00faltiplos canais de venda. Estes canais podem ser, por exemplo, a loja de retalho, a empresa de venda por correspond\u00eancia e a correspondente loja em linha. Os canais de venda individuais funcionam paralelamente uns aos outros e n\u00e3o t\u00eam pontos de sobreposi\u00e7\u00e3o diretos. O cliente faz a encomenda em linha ou compra na loja.

\n\nO omnicanal pode ser visto como um desenvolvimento do retalho multicanal. Neste caso, os canais sobrep\u00f5em-se e oferecem aos clientes a oportunidade de alternar entre canais durante as compras. Ao integrar totalmente os canais em todos os processos, os clientes podem encomendar produtos em linha e levant\u00e1-los na loja, por exemplo. A gama completa pode ser acedida em qualquer altura - omnicanal, ou seja, atrav\u00e9s de todos os canais de venda.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Comunica\u00e7\u00e3o moderna com o cliente:\nDin\u00e2mica em vez de imagens fixas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atualmente, j\u00e1 est\u00e3o a ser utilizadas numerosas tecnologias de venda digital para mostrar ainda melhor o mundo dos produtos. Imagens inspiradoras e v\u00eddeos apelativos de produtos ou imagens atraem a aten\u00e7\u00e3o do cliente, seja atrav\u00e9s de uma parede de v\u00eddeo apelativa ou atrav\u00e9s de ecr\u00e3s individuais na prateleira, na caixa ou na \u00e1rea de servi\u00e7o da balan\u00e7a.

\n\nAl\u00e9m disso, os assistentes digitais informativos apoiam o pessoal de vendas na loja. Desde aplica\u00e7\u00f5es em quiosques bem posicionados a ecr\u00e3s t\u00e1cteis e solu\u00e7\u00f5es m\u00f3veis.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Combina\u00e7\u00e3o do online e do offline no marketing omnicanal\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A implementa\u00e7\u00e3o de servi\u00e7os digitais interactivos \u00e9 tamb\u00e9m o passo essencial para o marketing omnicanal e para a combina\u00e7\u00e3o \u00f3ptima de ofertas em linha e fora de linha no marketing mix, incluindo todos os canais de comunica\u00e7\u00e3o - tal como os clientes esperam atualmente do retalho tradicional.

\n\nInformam-se antecipadamente sobre o produto desejado na Internet, experimentam a experi\u00eancia h\u00e1ptica numa loja, beneficiam de conselhos adicionais do pessoal da loja e, em seguida, levam-no imediatamente consigo ou encomendam-no para recolha na loja ou para entrega direta em casa. \u00c9 crucial que o retalhista se mantenha pr\u00f3ximo do cliente ao longo de todo o seu percurso e fa\u00e7a a oferta certa no momento certo.

\n\nAs compras sem descontinuidades s\u00e3o a palavra de ordem neste dom\u00ednio e s\u00e3o certamente mais do que uma tend\u00eancia passageira. O mais tardar quando a gera\u00e7\u00e3o de \"nativos digitais\" come\u00e7ar a ganhar o seu pr\u00f3prio dinheiro, rapidamente se tornar\u00e1 claro quais os retalhistas que investiram suficientemente em tecnologias de vendas digitais e interligadas e alinharam os seus processos com os novos desafios.<\/p>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Retalho multicanal, marketing omnicanal e grandes volumes de dados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As solu\u00e7\u00f5es digitais oferecem uma multiplicidade de novas oportunidades para recolher dados sobre o comportamento de compra e as prefer\u00eancias dos clientes. O \"big data\" \u00e9 um dos grandes temas da atualidade. A recolha de dados ainda \u00e9 relativamente f\u00e1cil, mas a sua utiliza\u00e7\u00e3o sensata \u00e9 uma arte que ainda est\u00e1 a dar os primeiros passos, apesar de j\u00e1 existirem conceitos muito bem sucedidos.

\n\n\u00c9 importante criar, desde o in\u00edcio, as condi\u00e7\u00f5es para poder medir o impacto da utiliza\u00e7\u00e3o dos meios digitais. S\u00f3 assim \u00e9 poss\u00edvel obter medidas para alargar os conhecimentos b\u00e1sicos sobre o comportamento dos clientes, compreender melhor os grupos-alvo e poder dirigir-se ao cliente de forma mais individualizada e, sobretudo, mais direcionada, sem o incomodar pela intrus\u00e3o.

\n\nCom o PRESTIGEenterprise como uma solu\u00e7\u00e3o abrangente de sinaliza\u00e7\u00e3o digital e

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\n\n <\/i><\/span>\n\n Perguntar agora<\/a>\n\n <\/i><\/span>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Einfach. Besser. Werben. PRESTIGE Multi-Channel Retail Jetzt anfragen Digitale Verkaufstechnologien im station\u00e4ren Handel Auf allen Kan\u00e4len vertreten Digitale Verkaufstechnologien halten Einzug auf den Ladenfl\u00e4chen unserer station\u00e4ren Handelsh\u00e4user. L\u00e4ngst stellt sich […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":11628,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-67791","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMulti-Channel Retail - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Multichannel Marketing verschiedene Medien nutzen um Ihre Kunden offline, und auch online zu erreichen. 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