{"id":76201,"date":"2025-10-30T11:19:03","date_gmt":"2025-10-30T10:19:03","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76201"},"modified":"2025-10-30T11:19:26","modified_gmt":"2025-10-30T10:19:26","slug":"espaco-publicitario-digital","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pt\/lexikon\/digitale-werbeflaechen\/","title":{"rendered":"Espa\u00e7o publicit\u00e1rio digital"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76201\" class=\"elementor elementor-76201\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00e9xico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Espa\u00e7o publicit\u00e1rio digital<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Espa\u00e7o publicit\u00e1rio digital<\/strong> Trata-se de ecr\u00e3s e displays que s\u00e3o utilizados para apresentar conte\u00fados publicit\u00e1rios no ambiente de vendas (ponto de venda). Estes espa\u00e7os oferecem a oportunidade de apresentar conte\u00fados de marketing de forma din\u00e2mica e em tempo real, permitindo \u00e0s empresas reagir de forma flex\u00edvel \u00e0s tend\u00eancias do mercado, \u00e0s prefer\u00eancias dos clientes e \u00e0s ofertas di\u00e1rias. Para al\u00e9m de comercializarem os seus pr\u00f3prios produtos, os espa\u00e7os publicit\u00e1rios digitais est\u00e3o predestinados a campanhas medi\u00e1ticas de retalho. Podem ser alugados na totalidade ou em parte, por exemplo, \u00e0 ind\u00fastria de produtos de marca e a outros parceiros publicit\u00e1rios. <br \/><br \/>Conte\u00fados como promo\u00e7\u00f5es de pre\u00e7os, informa\u00e7\u00f5es sobre produtos ou campanhas sazonais podem ser facilmente organizados gra\u00e7as a solu\u00e7\u00f5es de software modernas, como o <strong>PRESTIGEmpresa<\/strong> centralmente e podem ser personalizados de acordo com a localiza\u00e7\u00e3o e o grupo-alvo.<br \/><br \/>Em contraste com os suportes publicit\u00e1rios est\u00e1ticos, os espa\u00e7os publicit\u00e1rios digitais permitem uma apresenta\u00e7\u00e3o em movimento e uma intera\u00e7\u00e3o direta com o p\u00fablico, criando uma experi\u00eancia de compra moderna e interactiva. Oferecem tamb\u00e9m a oportunidade de transmitir informa\u00e7\u00f5es complexas de uma forma apelativa, por exemplo, atrav\u00e9s de conte\u00fados animados ou v\u00eddeos de produtos. Isto n\u00e3o s\u00f3 estimula a aten\u00e7\u00e3o do cliente, como tamb\u00e9m apoia uma comunica\u00e7\u00e3o consistente da marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Online Software AG \u00e9 o seu parceiro forte para solu\u00e7\u00f5es de marketing de POS. Os nossos <a title=\"Software de marketing para POS\" href=\"\/pt\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing para POS<\/span><\/a> O PRESTIGEenterprise apoia-o com as seguintes funcionalidades:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es POS\" href=\"\/pt\/solucoes\/\">Solu\u00e7\u00f5es POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a><\/span><\/p><\/li><li><p>- Solu\u00e7\u00f5es para <span style=\"text-decoration: underline;\"><a title=\"etiquetas de pre\u00e7o digitais\" href=\"\/pt\/etiquetas-electronicas-de-precos\/\">etiquetas de pre\u00e7o digitais<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de impress\u00e3o\" href=\"\/pt\/solucoes\/imprimir\/\">Solu\u00e7\u00f5es de impress\u00e3o<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de marketing m\u00f3vel\" href=\"\/pt\/solucoes\/movel\/\">Solu\u00e7\u00f5es de marketing m\u00f3vel<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u00e7\u00f5es multim\u00e9dia para retalho\" href=\"\/pt\/meios-de-comunicacao-de-retalho\/\"><span style=\"text-decoration: underline;\">Solu\u00e7\u00f5es multim\u00e9dia para retalho<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Est\u00e1 interessado em <br>comunica\u00e7\u00e3o no ponto de venda? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pt\/registo-no-boletim-informativo\/\">Subscrever a newsletter agora<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. Diese Fl&auml;chen bieten die M&ouml;glichkeit, Marketinginhalte dynamisch und [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76201","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitale Werbefl\u00e4chen - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/lexico\/espaco-publicitario-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Werbefl\u00e4chen - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. Diese Fl&auml;chen bieten die M&ouml;glichkeit, Marketinginhalte dynamisch und [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/lexico\/espaco-publicitario-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T10:19:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/digitale-werbeflaechen\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/digitale-werbeflaechen\\\/\",\"name\":\"Digitale Werbefl\u00e4chen - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"datePublished\":\"2025-10-30T10:19:03+00:00\",\"dateModified\":\"2025-10-30T10:19:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/digitale-werbeflaechen\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/digitale-werbeflaechen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/digitale-werbeflaechen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digitale Werbefl\u00e4chen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Espa\u00e7o publicit\u00e1rio digital - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/pt\/lexico\/espaco-publicitario-digital\/","og_locale":"pt_PT","og_type":"article","og_title":"Digitale Werbefl\u00e4chen - Online Software AG","og_description":"POS Lexikon Digitale Werbefl\u00e4chen Digitale Werbefl&auml;chen bezeichnen Bildschirme und Displays, die zur Pr&auml;sentation von Werbeinhalten im Verkaufsumfeld (Point of Sale) genutzt werden. 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