{"id":76241,"date":"2025-10-30T11:32:01","date_gmt":"2025-10-30T10:32:01","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76241"},"modified":"2025-10-30T11:32:24","modified_gmt":"2025-10-30T10:32:24","slug":"aplicacao-de-tratamento","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pt\/lexikon\/handler-app\/","title":{"rendered":"Aplica\u00e7\u00e3o do concession\u00e1rio"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76241\" class=\"elementor elementor-76241\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00e9xico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Aplica\u00e7\u00e3o do concession\u00e1rio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Aplica\u00e7\u00f5es para retalhistas<\/strong> s\u00e3o aplica\u00e7\u00f5es m\u00f3veis para os smartphones dos consumidores. Os retalhistas utilizam-nas para se dirigirem pessoalmente aos clientes finais, inform\u00e1-los, destacar ofertas e fornecer-lhes uma vasta gama de informa\u00e7\u00f5es m\u00f3veis. Desta forma, os retalhistas est\u00e3o sempre muito pr\u00f3ximos dos seus clientes, nomeadamente no bolso das cal\u00e7as. Por exemplo, folhetos e c\u00f3digos de desconto podem ser disponibilizados digitalmente na aplica\u00e7\u00e3o do retalhista. Mas mesmo informa\u00e7\u00f5es mundanas como a morada, o servi\u00e7o de apoio ao cliente e as op\u00e7\u00f5es de feedback s\u00e3o valorizadas pelo cliente final. Servi\u00e7os adicionais, como uma enciclop\u00e9dia alimentar, um consultor de vinhos ou um guia de especiarias, transmitem conhecimentos especializados e levam a que a aplica\u00e7\u00e3o do retalhista seja consultada com mais frequ\u00eancia. Estudos como o da feira EuroShop mostram que as aplica\u00e7\u00f5es dos retalhistas t\u00eam uma influ\u00eancia significativa no comportamento de compra dos clientes e que muitos utilizadores as utilizam para fazer compras com mais frequ\u00eancia e gastar mais.<br \/><br \/>Para al\u00e9m do desenvolvimento personalizado de aplica\u00e7\u00f5es, existem tamb\u00e9m os chamados kits de constru\u00e7\u00e3o de aplica\u00e7\u00f5es, como os da empresa de software Online Software, que se baseia na plataforma de comunica\u00e7\u00e3o <strong>PRESTIGEmpresa<\/strong> Baseado. A aplica\u00e7\u00e3o para comerciantes do kit de aplica\u00e7\u00f5es PRESTIGEenterprise oferece uma variedade de m\u00f3dulos com fun\u00e7\u00f5es importantes, bem como muitas interfaces e automatismos que simplificam significativamente a gest\u00e3o de conte\u00fados da aplica\u00e7\u00e3o para comerciantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Online Software AG \u00e9 o seu parceiro forte para solu\u00e7\u00f5es de marketing de POS. Os nossos <a title=\"Software de marketing para POS\" href=\"\/pt\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing para POS<\/span><\/a> O PRESTIGEenterprise apoia-o com as seguintes funcionalidades:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es POS\" href=\"\/pt\/solucoes\/\">Solu\u00e7\u00f5es POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a><\/span><\/p><\/li><li><p>- Solu\u00e7\u00f5es para <span style=\"text-decoration: underline;\"><a title=\"etiquetas de pre\u00e7o digitais\" href=\"\/pt\/etiquetas-electronicas-de-precos\/\">etiquetas de pre\u00e7o digitais<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de impress\u00e3o\" href=\"\/pt\/solucoes\/imprimir\/\">Solu\u00e7\u00f5es de impress\u00e3o<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de marketing m\u00f3vel\" href=\"\/pt\/solucoes\/movel\/\">Solu\u00e7\u00f5es de marketing m\u00f3vel<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u00e7\u00f5es multim\u00e9dia para retalho\" href=\"\/pt\/meios-de-comunicacao-de-retalho\/\"><span style=\"text-decoration: underline;\">Solu\u00e7\u00f5es multim\u00e9dia para retalho<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Est\u00e1 interessado em <br>comunica\u00e7\u00e3o no ponto de venda? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pt\/registo-no-boletim-informativo\/\">Subscrever a newsletter agora<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon H\u00e4ndler-App H&auml;ndler-Apps sind mobile Anwendungen f&uuml;r die Smartphones von Verbrauchern. Einzelh&auml;ndler nutzen sie, um Endkunden pers&ouml;nlich anzusprechen, sie zu informieren, Angebote herauszustellen und ihnen eine Vielzahl an Informationen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76241","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e4ndler-App - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/lexico\/aplicacao-de-tratamento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00e4ndler-App - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon H\u00e4ndler-App H&auml;ndler-Apps sind mobile Anwendungen f&uuml;r die Smartphones von Verbrauchern. Einzelh&auml;ndler nutzen sie, um Endkunden pers&ouml;nlich anzusprechen, sie zu informieren, Angebote herauszustellen und ihnen eine Vielzahl an Informationen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/lexico\/aplicacao-de-tratamento\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T10:32:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/handler-app\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/handler-app\\\/\",\"name\":\"H\u00e4ndler-App - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\"},\"datePublished\":\"2025-10-30T10:32:01+00:00\",\"dateModified\":\"2025-10-30T10:32:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/handler-app\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/handler-app\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/handler-app\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\\\/\\\/online-software-ag.com\\\/lexikon\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"H\u00e4ndler-App\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#website\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/online-software-ag.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aplica\u00e7\u00e3o para retalhistas - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/pt\/lexico\/aplicacao-de-tratamento\/","og_locale":"pt_PT","og_type":"article","og_title":"H\u00e4ndler-App - Online Software AG","og_description":"POS Lexikon H\u00e4ndler-App H&auml;ndler-Apps sind mobile Anwendungen f&uuml;r die Smartphones von Verbrauchern. Einzelh&auml;ndler nutzen sie, um Endkunden pers&ouml;nlich anzusprechen, sie zu informieren, Angebote herauszustellen und ihnen eine Vielzahl an Informationen [&hellip;]","og_url":"https:\/\/online-software-ag.com\/pt\/lexico\/aplicacao-de-tratamento\/","og_site_name":"Online Software AG","article_modified_time":"2025-10-30T10:32:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/lexikon\/handler-app\/","url":"https:\/\/online-software-ag.com\/lexikon\/handler-app\/","name":"Aplica\u00e7\u00e3o para retalhistas - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-10-30T10:32:01+00:00","dateModified":"2025-10-30T10:32:24+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/lexikon\/handler-app\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/lexikon\/handler-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/lexikon\/handler-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"H\u00e4ndler-App"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG online","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG online","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/76241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/comments?post=76241"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/76241\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/media?parent=76241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}