{"id":76359,"date":"2025-11-05T14:27:39","date_gmt":"2025-11-05T13:27:39","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76359"},"modified":"2025-11-05T14:28:07","modified_gmt":"2025-11-05T13:28:07","slug":"esl-multicolorido","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pt\/lexikon\/multicolor-esl\/","title":{"rendered":"Multicolorido ESL"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76359\" class=\"elementor elementor-76359\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00e9xico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Multicolorido ESL<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As ESL (etiquetas electr\u00f3nicas de prateleira) multicoloridas s\u00e3o frequentemente utilizadas como <strong>Multicolorido ESL<\/strong> ou \u201cetiquetas de pre\u00e7o electr\u00f3nicas multicoloridas\u201d e podem apresentar n\u00e3o s\u00f3 preto e branco, mas tamb\u00e9m cores adicionais como o vermelho ou o amarelo. Funcionam com a chamada tecnologia e-ink, em que pequenos pigmentos de cor microsc\u00f3picos em c\u00e1psulas s\u00e3o controlados por impulsos el\u00e9ctricos. Dependendo da voltagem, certos pontos de cor deslocam-se para a superf\u00edcie, formando assim o ecr\u00e3 vis\u00edvel. O ecr\u00e3 permanece vis\u00edvel mesmo sem eletricidade, o que reduz consideravelmente o consumo de energia - a eletricidade s\u00f3 \u00e9 necess\u00e1ria para a atualiza\u00e7\u00e3o. O que inicialmente s\u00f3 podia ser apresentado em vermelho e amarelo, para al\u00e9m do preto e branco, est\u00e1 a evoluir cada vez mais para uma \u201ecor\u201c convincente. Isto proporciona aos retalhistas uma alternativa econ\u00f3mica e tecnicamente menos exigente aos ecr\u00e3s digitais.<br \/><br \/>O ecr\u00e3 a cores permite destacar informa\u00e7\u00f5es importantes, como ofertas especiais ou promo\u00e7\u00f5es, o que aumenta a aten\u00e7\u00e3o do cliente e melhora a experi\u00eancia de compra. As AEP multicoloridas ajudam a automatizar os processos de venda a retalho, substituem as etiquetas de papel e trabalham assim de forma mais eficiente e sustent\u00e1vel.<br \/><br \/>O conte\u00fado das AEP multicoloridas, como pre\u00e7os, informa\u00e7\u00f5es sobre produtos ou informa\u00e7\u00f5es promocionais, \u00e9 controlado centralmente atrav\u00e9s de um sistema sem fios, utilizando frequentemente tecnologias como ZigBee, Bluetooth Low Energy (BLE) ou WLAN, tal como acontece com as AEP simples. O software gere todas as etiquetas da loja e assegura actualiza\u00e7\u00f5es autom\u00e1ticas ou manuais. Para se tornar independente dos fabricantes e, se necess\u00e1rio, poder utilizar v\u00e1rios fabricantes de AEP numa loja ou em diferentes mercados, recomenda-se uma plataforma de software independente que n\u00e3o seja oferecida diretamente pelo fabricante da AEP - por exemplo, PRESTIGEenterprise da Online Software AG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Online Software AG \u00e9 o seu parceiro forte para solu\u00e7\u00f5es de marketing de POS. Os nossos <a title=\"Software de marketing para POS\" href=\"\/pt\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing para POS<\/span><\/a> O PRESTIGEenterprise apoia-o com as seguintes funcionalidades:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es POS\" href=\"\/pt\/solucoes\/\">Solu\u00e7\u00f5es POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a><\/span><\/p><\/li><li><p>- Solu\u00e7\u00f5es para <span style=\"text-decoration: underline;\"><a title=\"etiquetas de pre\u00e7o digitais\" href=\"\/pt\/etiquetas-electronicas-de-precos\/\">etiquetas de pre\u00e7o digitais<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de impress\u00e3o\" href=\"\/pt\/solucoes\/imprimir\/\">Solu\u00e7\u00f5es de impress\u00e3o<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de marketing m\u00f3vel\" href=\"\/pt\/solucoes\/movel\/\">Solu\u00e7\u00f5es de marketing m\u00f3vel<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u00e7\u00f5es multim\u00e9dia para retalho\" href=\"\/pt\/meios-de-comunicacao-de-retalho\/\"><span style=\"text-decoration: underline;\">Solu\u00e7\u00f5es multim\u00e9dia para retalho<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Est\u00e1 interessado em <br>comunica\u00e7\u00e3o no ponto de venda? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pt\/registo-no-boletim-informativo\/\">Subscrever a newsletter agora<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d91a3 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"55d91a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72407ca\" data-id=\"72407ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Multicolor ESL Mehrfarbige ESL (Electronic Shelf Labels) werden h&auml;ufig als Multicolor ESL oder &#8220;mehrfarbige elektronische Preisschilder&#8221; bezeichnet und k&ouml;nnen nicht nur Schwarz und Wei&szlig;, sondern auch zus&auml;tzliche Farben [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76359","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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