{"id":76615,"date":"2025-11-19T14:53:22","date_gmt":"2025-11-19T13:53:22","guid":{"rendered":"https:\/\/online-software-ag.com\/?page_id=76615"},"modified":"2025-12-29T15:54:12","modified_gmt":"2025-12-29T14:54:12","slug":"publicidade","status":"publish","type":"page","link":"https:\/\/online-software-ag.com\/pt\/lexikon\/werbung\/","title":{"rendered":"Publicidade"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"76615\" class=\"elementor elementor-76615\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02d2524 elementor-section-content-space-between wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"02d2524\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b544df\" data-id=\"0b544df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd9770a elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"fd9770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00e9xico POS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2249f wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"cd2249f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e7988\" data-id=\"e3e7988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b381b elementor-widget-tablet__width-inherit switch-dark elementor-widget elementor-widget-heading\" data-id=\"14b381b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Publicidade<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19490 elementor-widget elementor-widget-text-editor\" data-id=\"ce19490\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Publicidade<\/strong> \u00e9 uma forma de comunica\u00e7\u00e3o que tem por objetivo persuadir pessoas ou grupos a apoiar ou comprar determinados produtos, servi\u00e7os, ideias ou marcas. Destina-se a criar consci\u00eancia, despertar interesse, desencadear desejos e conduzir a ac\u00e7\u00f5es espec\u00edficas.<br \/><br \/>A publicidade tem um impacto particularmente forte no ponto de venda - por exemplo, atrav\u00e9s de cartazes, expositores, conte\u00fados digitais ou aplica\u00e7\u00f5es interactivas. A publicidade digital no ponto de venda oferece novas oportunidades gra\u00e7as a conte\u00fados flex\u00edveis e a uma abordagem direcionada.<br \/><strong>PRESTIGEmpresa<\/strong> apoia a implementa\u00e7\u00e3o de medidas de publicidade modernas atrav\u00e9s do controlo centralizado e da apresenta\u00e7\u00e3o autom\u00e1tica das suas mensagens publicit\u00e1rias em todos os suportes de POS - tanto digitais como impressos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e1abb elementor-widget elementor-widget-text-editor\" data-id=\"72e1abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Online Software AG \u00e9 o seu parceiro forte para solu\u00e7\u00f5es de marketing de POS. Os nossos <a title=\"Software de marketing para POS\" href=\"\/pt\/software\/\"><span style=\"text-decoration: underline;\">Software de marketing para POS<\/span><\/a> O PRESTIGEenterprise apoia-o com as seguintes funcionalidades:<\/p><ul><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es POS\" href=\"\/pt\/solucoes\/\">Solu\u00e7\u00f5es POS<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a><\/span><\/p><\/li><li><p>- Solu\u00e7\u00f5es para <span style=\"text-decoration: underline;\"><a title=\"etiquetas de pre\u00e7o digitais\" href=\"\/pt\/etiquetas-electronicas-de-precos\/\">etiquetas de pre\u00e7o digitais<\/a><\/span> (ESL)<\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de impress\u00e3o\" href=\"\/pt\/solucoes\/imprimir\/\">Solu\u00e7\u00f5es de impress\u00e3o<\/a><\/span><\/p><\/li><li><p>- <span style=\"text-decoration: underline;\"><a title=\"Solu\u00e7\u00f5es de marketing m\u00f3vel\" href=\"\/pt\/solucoes\/movel\/\">Solu\u00e7\u00f5es de marketing m\u00f3vel<\/a><\/span><\/p><\/li><li><p>- <a title=\"Solu\u00e7\u00f5es multim\u00e9dia para retalho\" href=\"\/pt\/meios-de-comunicacao-de-retalho\/\"><span style=\"text-decoration: underline;\">Solu\u00e7\u00f5es multim\u00e9dia para retalho<\/span><\/a><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-043bf5e elementor-section-full_width wrapper-wide section-normal elementor-section-height-default elementor-section-height-default default\" data-id=\"043bf5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfce5\" data-id=\"46dfce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a88c2 wrapper-wide section-normal elementor-section-boxed elementor-section-height-default elementor-section-height-default default\" data-id=\"76a88c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c5345\" data-id=\"86c5345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0ab76 elementor-widget elementor-widget-heading\" data-id=\"1e0ab76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Est\u00e1 interessado em <br>comunica\u00e7\u00e3o no ponto de venda? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7bf4a elementor-widget elementor-widget-naylabutton\" data-id=\"5f7bf4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylabutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<!--  Button -->\n<div class=\"nayla-button fill icon-right  cursor-default\" >\n\n    <span class=\"left-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n    <a target=\"_self\" href=\"https:\/\/online-software-ag.com\/pt\/registo-no-boletim-informativo\/\">Subscrever a newsletter agora<\/a>\n\n    <span class=\"right-icon\"><i aria-hidden=\"true\" class=\"material-icons md-arrow_outward\" data-md-icon=\"arrow_outward\"><\/i><\/span>\n\n<\/div>\n<!--\/ Button -->\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POS Lexikon Werbung Werbung ist eine Form der Kommunikation, die darauf abzielt, Personen oder Gruppen zu &uuml;berzeugen, bestimmte Produkte, Dienstleistungen, Ideen oder Marken zu unterst&uuml;tzen oder zu kaufen. Sie soll [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":75424,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-76615","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/lexico\/publicidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbung - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"POS Lexikon Werbung Werbung ist eine Form der Kommunikation, die darauf abzielt, Personen oder Gruppen zu &uuml;berzeugen, bestimmte Produkte, Dienstleistungen, Ideen oder Marken zu unterst&uuml;tzen oder zu kaufen. Sie soll [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/lexico\/publicidade\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T14:54:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/\",\"url\":\"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/\",\"name\":\"Werbung - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"datePublished\":\"2025-11-19T13:53:22+00:00\",\"dateModified\":\"2025-12-29T14:54:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lexikon\",\"item\":\"https:\/\/online-software-ag.com\/lexikon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Werbung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicidade - Online Software AG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/pt\/lexico\/publicidade\/","og_locale":"pt_PT","og_type":"article","og_title":"Werbung - Online Software AG","og_description":"POS Lexikon Werbung Werbung ist eine Form der Kommunikation, die darauf abzielt, Personen oder Gruppen zu &uuml;berzeugen, bestimmte Produkte, Dienstleistungen, Ideen oder Marken zu unterst&uuml;tzen oder zu kaufen. Sie soll [&hellip;]","og_url":"https:\/\/online-software-ag.com\/pt\/lexico\/publicidade\/","og_site_name":"Online Software AG","article_modified_time":"2025-12-29T14:54:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/","url":"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/","name":"Publicidade - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"datePublished":"2025-11-19T13:53:22+00:00","dateModified":"2025-12-29T14:54:12+00:00","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/de\/lexikon\/werbung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"Lexikon","item":"https:\/\/online-software-ag.com\/lexikon\/"},{"@type":"ListItem","position":3,"name":"Werbung"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG online","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG online","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/76615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/comments?post=76615"}],"version-history":[{"count":28,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/76615\/revisions"}],"predecessor-version":[{"id":77134,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/76615\/revisions\/77134"}],"up":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/pages\/75424"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/media?parent=76615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}