{"id":14593,"date":"2018-09-12T14:09:13","date_gmt":"2018-09-12T12:09:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=14593"},"modified":"2024-11-11T08:09:57","modified_gmt":"2024-11-11T07:09:57","slug":"a-agencia-de-software-em-linha-buenting-utiliza-uma-abordagem-digital-do-cliente-no-mercado","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","title":{"rendered":"A B\u00fcnting utiliza uma abordagem digital ao cliente no mercado"},"content":{"rendered":"

O Grupo B\u00fcnting utiliza a plataforma de software PRESTIGEenterprise para a comunica\u00e7\u00e3o nas lojas Combi, Jibi e Famila<\/em><\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Weinheim, 12 de setembro de 2018 <\/strong>+++ No \u00e2mbito da moderniza\u00e7\u00e3o de mais de 200 lojas Combi, Famila e Jibi entre o Mar do Norte e Sauerland, o Grupo B\u00fcnting da Fr\u00edsia Oriental est\u00e1 a utilizar ecr\u00e3s para se dirigir aos clientes. As lojas ser\u00e3o equipadas com ecr\u00e3s na \u00e1rea de entrada, no departamento de frutas e legumes e nos balc\u00f5es de produtos frescos, bem como Sinaliza\u00e7\u00e3o digital<\/a> Balan\u00e7as com um ecr\u00e3 virado para o cliente para promo\u00e7\u00e3o digital. A B\u00fcnting utiliza a plataforma de software PRESTIGEenterprise da Online Software AG para alimentar estes ecr\u00e3s com mensagens publicit\u00e1rias e para mapear a impress\u00e3o de cartazes nas lojas. A B\u00fcnting escolheu o integrador de sistemas Nordland Systems do Norte da Alemanha para efetuar as instala\u00e7\u00f5es.<\/p>\n\n\n\n

Sina Weber, Gestora de Marca na B\u00fcnting, explica como surgiu o projeto: \"As nossas novas lojas oferecem um design de loja aberta com prateleiras baixas que d\u00e3o aos clientes uma vis\u00e3o clara. Os tradicionais suportes de teto n\u00e3o s\u00e3o adequados para este conceito. Por isso, opt\u00e1mos por um conceito de comunica\u00e7\u00e3o digital. Para al\u00e9m das op\u00e7\u00f5es visualmente melhoradas para abordar os clientes, as imagens e v\u00eddeos digitais brilhantes atraem a aten\u00e7\u00e3o dos clientes simplesmente pelo seu movimento. O espa\u00e7o publicit\u00e1rio tamb\u00e9m pode ser utilizado v\u00e1rias vezes, por exemplo, para v\u00e1rias ofertas de produtos, informa\u00e7\u00f5es sobre eventos e informa\u00e7\u00f5es sobre servi\u00e7os. Isto permite a coloca\u00e7\u00e3o de mais informa\u00e7\u00f5es na superf\u00edcie\".<\/p>\n\n\n\n

O software PRESTIGEenterprise reduz o esfor\u00e7o envolvido no planeamento e implementa\u00e7\u00e3o de campanhas na B\u00fcnting e apoia assim o marketing central. \"Com a plataforma de software PRESTIGEenterprise podemos otimizar as campanhas para filiais e \u00e1reas previamente definidas nas filiais, de modo a que, por exemplo, um novo produto de fruta seja anunciado apenas em determinadas regi\u00f5es e em determinados ecr\u00e3s. As altera\u00e7\u00f5es de pre\u00e7os tamb\u00e9m chegam \u00e0s lojas de forma muito mais f\u00e1cil e r\u00e1pida\", explica Sina Weber. Trabalhar com a gest\u00e3o de modelos do PRESTIGEenterprise tamb\u00e9m simplifica a cria\u00e7\u00e3o de mensagens publicit\u00e1rias digitais e garante uma imagem corporativa padronizada.<\/p>\n\n\n\n

\"A colabora\u00e7\u00e3o com a Online Software AG foi excelente\", resume Arnold Bathmann, signat\u00e1rio autorizado e diretor da B\u00fcnting IT. \"Os seus muitos anos de experi\u00eancia e conhecimentos no sector do retalho alimentar foram claramente percept\u00edveis e tornaram poss\u00edvel implementar o projeto em toda a linha a um ritmo r\u00e1pido.\" Em apenas alguns meses, foi desenvolvido um conceito adequado para fornecer simultaneamente mais de 500 ecr\u00e3s de grande formato e mais de 800 balan\u00e7as de sinaliza\u00e7\u00e3o digital com mensagens publicit\u00e1rias digitais.<\/p>\n\n\n\n

Sobre o Grupo B\u00fcnting<\/strong><\/p>\n\n\n\n

Como empresa comercial de m\u00e9dia dimens\u00e3o, o Grupo B\u00fcnting est\u00e1 sediado em Leer (Fr\u00edsia Oriental) h\u00e1 mais de 200 anos. Com mais de 14.000 empregados e cerca de 800 estagi\u00e1rios, \u00e9 um dos maiores empregadores e um importante fator econ\u00f3mico na regi\u00e3o. O grupo de empresas inclui as empresas de vendas das lojas famila, Combi e Jibi, com as suas v\u00e1rias especializa\u00e7\u00f5es, bem como a empresa de com\u00e9rcio de ch\u00e1 B\u00fcnting. O grupo de empresas inclui ainda a B\u00fcnting E-Commerce GmbH & Co. KG para o neg\u00f3cio online, a B\u00fcnting Gro\u00dfhandel und Service GmbH & Co. KG como parceiro grossista e v\u00e1rias empresas de servi\u00e7os.<\/p>\n\n\n\n

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas, com mais de 35 000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEmpresa<\/strong><\/a> o software online oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda que inclui tanto os suportes tradicionais como os suportes de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, videowalls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Com as modernas solu\u00e7\u00f5es de ponto de venda da nossa Software de sinaliza\u00e7\u00e3o digital<\/a> PRESTIGEenterprise, as compras tornam-se uma experi\u00eancia para os seus clientes. Saiba mais sobre o nosso Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a>.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die B\u00fcnting Unternehmensgruppe setzt die Softwareplattform PRESTIGEenterprise in der Filialkommunikation bei Combi, Jibi und Famila ein Weinheim, 12. September 2018 +++ Die ostfriesische B\u00fcnting Gruppe setzt im Zuge der Modernisierung […]<\/p>\n","protected":false},"author":8,"featured_media":70814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nB\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG<\/title>\n<meta name=\"description\" content=\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-agencia-de-software-em-linha-buenting-utiliza-uma-abordagem-digital-do-cliente-no-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/a-agencia-de-software-em-linha-buenting-utiliza-uma-abordagem-digital-do-cliente-no-mercado\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-12T12:09:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T07:09:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"B\u00fcnting nutzt digitale Kundenansprache im Markt\",\"datePublished\":\"2018-09-12T12:09:13+00:00\",\"dateModified\":\"2024-11-11T07:09:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/\"},\"wordCount\":695,\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/\",\"url\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/\",\"name\":\"B\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG\",\"isPartOf\":{\"@id\":\"https:\/\/online-software-ag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg\",\"datePublished\":\"2018-09-12T12:09:13+00:00\",\"dateModified\":\"2024-11-11T07:09:57+00:00\",\"description\":\"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.\",\"breadcrumb\":{\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg\",\"width\":1024,\"height\":768,\"caption\":\"B\u00fcnting Digital Signage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/online-software-ag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B\u00fcnting nutzt digitale Kundenansprache im Markt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/online-software-ag.com\/#website\",\"url\":\"https:\/\/online-software-ag.com\/\",\"name\":\"Online Software AG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/online-software-ag.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/online-software-ag.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/online-software-ag.com\/#organization\",\"name\":\"Online Software AG\",\"url\":\"https:\/\/online-software-ag.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"contentUrl\":\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png\",\"width\":1469,\"height\":874,\"caption\":\"Online Software AG\"},\"image\":{\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6\",\"name\":\"Lea Fuchs\",\"url\":\"https:\/\/online-software-ag.com\/pt\/author\/lea-fuchs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A B\u00fcnting utiliza a abordagem digital ao cliente no mercado - Online Software AG","description":"A B\u00fcnting moderniza as lojas com ecr\u00e3s digitais e utiliza o PRESTIGEenterprise para a gest\u00e3o centralizada da publicidade.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/online-software-ag.com\/pt\/a-agencia-de-software-em-linha-buenting-utiliza-uma-abordagem-digital-do-cliente-no-mercado\/","og_locale":"pt_PT","og_type":"article","og_title":"B\u00fcnting nutzt digitale Kundenansprache im Markt - Online Software AG","og_description":"B\u00fcnting modernisiert M\u00e4rkte mit digitalen Bildschirmen und nutzt PRESTIGEenterprise f\u00fcr zentrale Werbesteuerung.","og_url":"https:\/\/online-software-ag.com\/pt\/a-agencia-de-software-em-linha-buenting-utiliza-uma-abordagem-digital-do-cliente-no-mercado\/","og_site_name":"Online Software AG","article_published_time":"2018-09-12T12:09:13+00:00","article_modified_time":"2024-11-11T07:09:57+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg","type":"image\/jpeg"}],"author":"Lea Fuchs","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Lea Fuchs","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#article","isPartOf":{"@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/"},"author":{"name":"Lea Fuchs","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6"},"headline":"B\u00fcnting nutzt digitale Kundenansprache im Markt","datePublished":"2018-09-12T12:09:13+00:00","dateModified":"2024-11-11T07:09:57+00:00","mainEntityOfPage":{"@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/"},"wordCount":695,"publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"image":{"@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg","articleSection":["Pressemeldungen"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","url":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/","name":"A B\u00fcnting utiliza a abordagem digital ao cliente no mercado - Online Software AG","isPartOf":{"@id":"https:\/\/online-software-ag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage"},"image":{"@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage"},"thumbnailUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg","datePublished":"2018-09-12T12:09:13+00:00","dateModified":"2024-11-11T07:09:57+00:00","description":"A B\u00fcnting moderniza as lojas com ecr\u00e3s digitais e utiliza o PRESTIGEenterprise para a gest\u00e3o centralizada da publicidade.","breadcrumb":{"@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#primaryimage","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/09\/OnlineSoftwareAG_News_online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt.jpg","width":1024,"height":768,"caption":"B\u00fcnting Digital Signage"},{"@type":"BreadcrumbList","@id":"https:\/\/online-software-ag.com\/online-software-ag-buenting-nutzt-digitale-kundenansprache-im-markt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/online-software-ag.com\/"},{"@type":"ListItem","position":2,"name":"B\u00fcnting nutzt digitale Kundenansprache im Markt"}]},{"@type":"WebSite","@id":"https:\/\/online-software-ag.com\/#website","url":"https:\/\/online-software-ag.com\/","name":"Software AG online","description":"","publisher":{"@id":"https:\/\/online-software-ag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/online-software-ag.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/online-software-ag.com\/#organization","name":"Software AG online","url":"https:\/\/online-software-ag.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/","url":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","contentUrl":"https:\/\/online-software-ag.com\/wp-content\/uploads\/2023\/08\/OSAG_Logo_RGB_mit_Firmenname.png","width":1469,"height":874,"caption":"Online Software AG"},"image":{"@id":"https:\/\/online-software-ag.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/online-software-ag.com\/#\/schema\/person\/2e7683760d28834481241f04fa7604f6","name":"Lea Fuchs","url":"https:\/\/online-software-ag.com\/pt\/author\/lea-fuchs\/"}]}},"_links":{"self":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/posts\/14593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/comments?post=14593"}],"version-history":[{"count":0,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/posts\/14593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/media\/70814"}],"wp:attachment":[{"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/media?parent=14593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/categories?post=14593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/online-software-ag.com\/pt\/wp-json\/wp\/v2\/tags?post=14593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}