{"id":17361,"date":"2019-01-17T12:34:38","date_gmt":"2019-01-17T11:34:38","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=17361"},"modified":"2024-11-11T08:31:32","modified_gmt":"2024-11-11T07:31:32","slug":"prestige_partner_day_at_the_right_moment_points","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/prestige_partnertag_im_richtigen_augenblick_punkten\/","title":{"rendered":"Dia do Parceiro PRESTIGE: Marcar pontos no momento certo"},"content":{"rendered":"

O 13\u00ba Dia do Parceiro PRESTIGE foi preenchido com t\u00f3picos relacionados com conceitos de comunica\u00e7\u00e3o bem sucedidos no POS e como os retalhistas podem continuar a marcar pontos com os clientes no momento certo no futuro.<\/em><\/p>\n\n\n\n

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Weinheim, 17 de janeiro de 2019 +++<\/strong> Sob o lema \"Momentos da Verdade - Marcar pontos no momento certo\", os especialistas do sector internacional da distribui\u00e7\u00e3o reuniram-se novamente em Heidelberg para o Dia do Parceiro PRESTIGE, organizado pela Online Software AG. Todos os anos, clientes e parceiros da empresa de software debatem temas relevantes para o com\u00e9rcio a retalho. O evento do sector, que se realizou pela d\u00e9cima terceira vez, estabeleceu-se nos \u00faltimos anos como uma data fixa no mundo do retalho.<\/p>\n\n\n\n

Dr. Oliver Janz, que dirige o curso de Gest\u00e3o de Retalho e T\u00eaxtil na Universidade de Ci\u00eancias Aplicadas de Heilbronn, lan\u00e7ou luz sobre os desafios da digitaliza\u00e7\u00e3o para o retalho tradicional. Martin Heinzmann, do retalhista de moda Hagemeyer - recentemente reconhecido pela Textilwirtschaft como um dos 100 principais pioneiros digitais na ind\u00fastria da moda - falou sobre os novos conceitos multim\u00e9dia que est\u00e3o a transformar o retalho num terceiro lugar para os clientes. Ramon Teixid\u00f3 falou sobre a cria\u00e7\u00e3o de novos pontos de contacto com o cliente no Forum Sport, um dos maiores retalhistas de moda desportiva de Espanha, tendo em conta a nova imagem que os clientes t\u00eam de si pr\u00f3prios, sendo sempre o centro das aten\u00e7\u00f5es. Dirk Fa\u00dfbender e Bastian Sperlich falaram sobre a nova compet\u00eancia Alexa \"Reiseb\u00fcro\" das ag\u00eancias de viagens sonnenklar.tv e sobre a influ\u00eancia que os assistentes de voz ter\u00e3o no sector do turismo no futuro. Kai Schumann, da EDEKA Handelsgesellschaft Nord, deu a conhecer a implementa\u00e7\u00e3o dos v\u00e1rios requisitos de uma cooperativa para a publicidade nas sucursais.<\/p>\n\n\n\n

Tobias Weber relatou as redu\u00e7\u00f5es de custos e a diminui\u00e7\u00e3o da carga de trabalho ap\u00f3s a introdu\u00e7\u00e3o do software PRESTIGEenterprise na M\u00f6bel Rieger, e Michael Sylvester, l\u00edder de pensamento e gestor de retalho de longa data, discutiu o potencial do ponto de contacto digital no retalho internacional de bricolage.<\/p>\n\n\n\n

\"Estamos muito satisfeitos por termos conseguido mais uma vez definir temas interessantes este ano e, como organizadores dos Dias do Parceiro PRESTIGE, proporcionar aos nossos clientes e parceiros uma plataforma para uma troca aberta de experi\u00eancias. Com o programa de palestras de alto n\u00edvel, pretendemos dar impulsos inovadores que os participantes possam levar para casa e desenvolver nas suas empresas\", afirma J\u00fcrgen Berens von Rautenfeld, Diretor Executivo da Online Software AG. \"O campus universit\u00e1rio em Heidelberg oferece o ambiente inovador ideal para isso e o nosso encontro bem frequentado na noite anterior oferece uma excelente plataforma para discuss\u00f5es pessoais e uma intensa troca de experi\u00eancias entre os utilizadores do PRESTIGE num ambiente descontra\u00eddo.\"<\/p>\n\n\n\n

Para al\u00e9m das apresenta\u00e7\u00f5es no terreno, o destaque foi para a apresenta\u00e7\u00e3o da nova vers\u00e3o 6.0 da solu\u00e7\u00e3o de software PRESTIGEenterprise. No Experience Campus, os participantes puderam conhecer as crescentes fun\u00e7\u00f5es de an\u00e1lise da plataforma de software e as op\u00e7\u00f5es de aplica\u00e7\u00f5es m\u00f3veis e de voz, bem como as novas e eficientes plataformas de hardware.<\/p>\n\n\n\n

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, com sede em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35 000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o multim\u00e9dia em loja e da promo\u00e7\u00e3o de vendas. Com o  PRESTIGEmpresa<\/strong><\/a> o software online oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui tanto os suportes tradicionais como os suportes de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, videowalls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDE.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Der 13. PRESTIGE Partnertag war gef\u00fcllt mit Themen rund um erfolgreiche Kommunikationskonzepte am POS und wie H\u00e4ndler auch in Zukunft beim Kunden im richtigen Augenblick punkten. Weinheim, 17. Januar 2019 […]<\/p>\n","protected":false},"author":8,"featured_media":70804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Im richtigen Augenblick punkten - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software AG veranstaltete 13. 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