{"id":22446,"date":"2020-01-17T13:55:57","date_gmt":"2020-01-17T12:55:57","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22446"},"modified":"2024-11-11T08:34:26","modified_gmt":"2024-11-11T07:34:26","slug":"dia-do-parceiro-prestigio-transparencia-no-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/prestige-partnertag-transparenz-am-pos\/","title":{"rendered":"Dia do Parceiro PRESTIGE: Transpar\u00eancia no POS"},"content":{"rendered":"

A comunica\u00e7\u00e3o aut\u00eantica com o cliente foi um dos temas principais do 14\u00ba Dia do Parceiro PRESTIGE em Heidelberg, onde a REWE Systems e a SuperBioMarkt, entre outros, apresentaram as suas solu\u00e7\u00f5es baseadas em PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, 17 de janeiro de 2020 +++<\/strong> Sob o lema \"Transpar\u00eancia no POS - comunica\u00e7\u00e3o clara com o cliente com PRESTIGEenterprise\", retalhistas, prestadores de servi\u00e7os e fabricantes discutiram como a autenticidade na comunica\u00e7\u00e3o com o cliente no POS afecta o comportamento de compra do cliente no 14\u00ba Dia do Parceiro PRESTIGE. O evento anual do sector trouxe novamente a Heidelberg, em 14 de janeiro de 2020, muitos retalhistas e especialistas em retalho para partilharem as suas experi\u00eancias.<\/p>\n\n\n\n

O Prof. Dr. Stephan R\u00fcschen, da DHBW Heilbronn, abriu o evento com o seu discurso sobre a intelig\u00eancia artificial no com\u00e9rcio retalhista. Deu uma boa panor\u00e2mica da situa\u00e7\u00e3o dos desenvolvimentos em mat\u00e9ria de intelig\u00eancia artificial (IA), utilizou muitos exemplos para aumentar a sensibiliza\u00e7\u00e3o para as \u00e1reas em que a IA j\u00e1 \u00e9 habitual e apresentou uma perspetiva promissora sobre o futuro desenvolvimento desta tecnologia. O mercado belga, as suas carater\u00edsticas especiais e a influ\u00eancia da Gera\u00e7\u00e3o Z e dos millennials na comunica\u00e7\u00e3o em loja foram apresentados por Chris Van Wesemael, especialista em retalho no sector n\u00e3o alimentar da Gondola. Os participantes ficaram a saber como o projeto de transmiss\u00e3o em direto do retalhista REWE Richrath se transformou na iniciativa tierwohl.tv e J\u00f6rg Lambertin, do SuperBioMarkt, falou sobre os desafios digitais que o sector biol\u00f3gico enfrenta. Rosemarie Knapp e Ralph Wilshaus, da REWE Systems, falaram sobre como implementar com sucesso um conceito estrategicamente sofisticado para uma abordagem digital do cliente em mais de 1500 supermercados.<\/p>\n\n\n\n

Para al\u00e9m das apresenta\u00e7\u00f5es no terreno, o foco foi a apresenta\u00e7\u00e3o das novas funcionalidades da plataforma de software PRESTIGEenterprise. No Experience Campus, os participantes puderam conhecer ao vivo todas as novas funcionalidades.<\/p>\n\n\n\n

\"Com quase 100 participantes, o interesse no evento deste ano manteve-se elevado e confirma este formato com uma mistura de experi\u00eancia pr\u00e1tica, informa\u00e7\u00e3o t\u00e9cnica de base e t\u00f3picos que nos permitem pensar fora da caixa\" relata J\u00fcrgen Berens von Rautenfeld, Diretor Executivo da Online Software AG. \"Estamos muito satisfeitos pelo facto de o Dia do Parceiro PRESTIGE proporcionar aos nossos clientes e parceiros uma excelente plataforma para uma troca aberta de experi\u00eancias.\"<\/p>\n\n\n\n

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no campo da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Authentische Kundenkommunikation war eines der Schl\u00fcsselthemen auf dem 14. PRESTIGE Partnertag in Heidelberg auf dem unter anderem die REWE Systems und SuperBioMarkt ihre PRESTIGEenterprise-basierten L\u00f6sungen vorstellten. Weinheim, 17. Januar 2020 […]<\/p>\n","protected":false},"author":9,"featured_media":70761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Transparenz am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Chris Van Wesemael beleuchtete den belgischen Markt sowie den Einfluss der Generation Z und Millennials auf die In-Store-Kommunikation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/dia-do-parceiro-prestigio-transparencia-no-pos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRESTIGE Partnertag: Transparenz am POS - 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