{"id":22615,"date":"2020-02-13T10:36:04","date_gmt":"2020-02-13T09:36:04","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=22615"},"modified":"2024-11-11T08:31:22","modified_gmt":"2024-11-11T07:31:22","slug":"euroshop-2020-um-jogo-para-a-fidelizacao-dos-clientes","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/euroshop-2020-spielerisch-zur-kundenbindung\/","title":{"rendered":"EuroShop 2020: Uma abordagem l\u00fadica \u00e0 fideliza\u00e7\u00e3o dos clientes"},"content":{"rendered":"

Aconselhamento interativo de produtos baseado em NFC, solu\u00e7\u00f5es m\u00f3veis e baseadas em voz e monitoriza\u00e7\u00e3o do sucesso da publicidade baseada em IA s\u00e3o t\u00f3picos de tend\u00eancia que os visitantes podem experimentar ao vivo no PRESTIGE Solution Campus da Online Software AG.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weinheim, Quinta-feira, 13 de fevereiro de 2020 +++ <\/strong>A Online Software apresentar\u00e1 na EuroShop, de 16 a 20 de fevereiro de 2020, importantes tend\u00eancias futuras na comunica\u00e7\u00e3o com o cliente no e para o POS. No seu PRESTIGE Solution Campus, no pavilh\u00e3o 6\/A79, a empresa de software sediada em Weinheim e os seus parceiros ir\u00e3o apresentar as novas dimens\u00f5es das solu\u00e7\u00f5es impressas e digitais sob a influ\u00eancia de assistentes de voz, intelig\u00eancia artificial (IA) e muitas outras tecnologias viradas para o futuro.<\/p>\n\n\n\n

Sob o lema \"Transpar\u00eancia no POS - Comunica\u00e7\u00e3o clara com o cliente com o PRESTIGEenterprise\", os parceiros de solu\u00e7\u00f5es PRESTIGE Allgeier Enterprise Services, Caddon, Grossenbacher Systeme, Nexgen smart instore, Oki Europe e Samsung Electronics apresentar\u00e3o ideias interessantes para otimizar os processos de comunica\u00e7\u00e3o no retalho. Desde solu\u00e7\u00f5es de impress\u00e3o modernas e comunica\u00e7\u00e3o digital com o cliente em ecr\u00e3s, paredes de v\u00eddeo, terminais de informa\u00e7\u00e3o, caixas e balan\u00e7as at\u00e9 \u00e0 comunica\u00e7\u00e3o m\u00f3vel atrav\u00e9s de aplica\u00e7\u00f5es e sistemas de voz, os visitantes podem esperar muitas ideias que facilitam o trabalho di\u00e1rio no ponto de venda e aperfei\u00e7oam a comunica\u00e7\u00e3o publicit\u00e1ria.<\/p>\n\n\n\n

1\u00aa Caixa de Eventos ADAM<\/h3>\n\n\n\n
\n

O ADAM Infopoint permite cativar os clientes de forma l\u00fadica com figuras cativantes que activam informa\u00e7\u00f5es abrangentes sobre os produtos atrav\u00e9s da tecnologia NFC. Por exemplo, o pequeno modelo de um navio de cruzeiro ativa informa\u00e7\u00f5es sobre a vasta gama de cruzeiros de f\u00e9rias - e, ao mesmo tempo, mostra ao vivo, <\/p>\n<\/div>\n\n\n\n

onde o navio de cruzeiro se encontra atualmente nos oceanos do mundo. Os clientes podem aceder a uma vasta gama de informa\u00e7\u00f5es e ver tudo no ecr\u00e3.<\/p>\n\n\n\n

2. servi\u00e7os de voz - controlo por voz no ponto de venda<\/h3>\n\n\n\n

A plataforma de software PRESTIGEenterprise utiliza o assistente de voz da Amazon Echo como ponto de contacto para retalhistas e clientes finais e responde a perguntas com base em todas as informa\u00e7\u00f5es dispon\u00edveis, tanto dos retalhistas como dos clientes finais - tanto em casa como no POS. O sistema de voz pode ser complementado com a apresenta\u00e7\u00e3o de informa\u00e7\u00f5es adicionais num ecr\u00e3.<\/p>\n\n\n\n

3. tierwohl.tv - transmiss\u00e3o em direto a partir do celeiro<\/h3>\n\n\n\n

Com a solu\u00e7\u00e3o de TV ao vivo tierwohl.tv, a Online Software AG oferece uma solu\u00e7\u00e3o de sinaliza\u00e7\u00e3o digital f\u00e1cil de instalar, baseada na plataforma de software PRESTIGEenterprise.<\/p>\n\n\n\n

A tierwohl.tv ajuda os retalhistas e os agricultores a comunicar aos consumidores, de forma convincente e cred\u00edvel, o seu compromisso com um maior bem-estar dos animais. O objetivo \u00e9 utilizar a televis\u00e3o em direto para dar aos consumidores do mercado alimentar uma vis\u00e3o transparente das condi\u00e7\u00f5es de cria\u00e7\u00e3o e de vida dos animais cuja carne compram e cujos ovos querem comer.<\/p>\n\n\n\n

4. levantar e aprender<\/h3>\n\n\n\n

N\u00e3o seria pr\u00e1tico obter informa\u00e7\u00f5es sobre o produto que est\u00e1 a segurar nas suas m\u00e3os? Com a solu\u00e7\u00e3o Lift & Learn, \u00e9 poss\u00edvel obter informa\u00e7\u00f5es individualizadas sobre os produtos quando estes s\u00e3o retirados da prateleira. O sistema distingue as diferentes embalagens, mesmo que um produto esteja no s\u00edtio errado. Ingredientes, origem e refer\u00eancias a produtos correspondentes podem ser apresentados num ecr\u00e3 acima da categoria do produto. Desta forma, cativa-se o cliente com um servi\u00e7o surpreendente e informa\u00e7\u00f5es adicionais para algo que realmente lhe interessa.<\/p>\n\n\n\n

5. PRESTIGEenterprise 6.0 com nova interface de utilizador<\/h3>\n\n\n\n

A nova vers\u00e3o 6.0 do PRESTIGEenterprise n\u00e3o s\u00f3 melhorou o desempenho, como tamb\u00e9m renovou o design da interface. Os utilizadores s\u00e3o agora recebidos por uma interface completamente redesenhada com um aspeto minimalista e tons de cinzento modernos, complementada por muitos \u00edcones novos. As informa\u00e7\u00f5es importantes podem ser reconhecidas ainda mais facilmente e a orienta\u00e7\u00e3o foi melhorada. A estabilidade, a qualidade e o desempenho s\u00e3o sempre as principais prioridades do software online, pelo que a execu\u00e7\u00e3o fi\u00e1vel de listas de reprodu\u00e7\u00e3o nos ecr\u00e3s \u00e9 t\u00edpica do PRESTIGEenterprise.<\/p>\n\n\n\n

O software tamb\u00e9m \u00e9 sin\u00f3nimo de uma gest\u00e3o de impress\u00e3o perfeita e sem problemas. A aplica\u00e7\u00e3o do software para iOS e Android tamb\u00e9m reflecte a nova interface. O MobileBrowser permite-lhe aceder ao PRESTIGEenterprise de forma f\u00e1cil e c\u00f3moda atrav\u00e9s de dispositivos de entrada m\u00f3veis, como um MDE ou um smartphone, permitindo-lhe gerir todos os dados diretamente no POS. Digitalize o c\u00f3digo de barras de um artigo ou introduza os dados atrav\u00e9s de um teclado. Os dados podem ent\u00e3o ser armazenados no dispositivo ou transferidos online para o seu servidor Web atrav\u00e9s de LAN\/UMTS sem fios. Com esta automatiza\u00e7\u00e3o do processo, os trabalhos de impress\u00e3o podem ser enviados imediatamente para a impressora do back-office ou as ofertas podem ser transmitidas como um cartaz eletr\u00f3nico, v\u00eddeo ou anima\u00e7\u00e3o nos seus ecr\u00e3s de publicidade.

Mais informa\u00e7\u00f5es sobre a EuroShop \"<\/a><\/strong>

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, com sede em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o multim\u00e9dia em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Interaktive NFC-basierte Produktberatung, sprachbasierte und mobile L\u00f6sungen sowie KI-basierte Werbeerfolgskontrolle sind Trendthemen, die Besucher auf dem PRESTIGE Solution Campus der Online Software AG live erleben k\u00f6nnen. Weinheim, Donnerstag, 13.02.2020 +++ […]<\/p>\n","protected":false},"author":9,"featured_media":70754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-22615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2020: Spielerisch zur Kundenbindung - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit dem Motto Transparenz am POS \u2013 Klare Kundenkommunikation mit PRESTIGEenterprise stellen die PRESTIGE Partner innovative L\u00f6sungen vor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/euroshop-2020-um-jogo-para-a-fidelizacao-dos-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2020: Spielerisch zur Kundenbindung - 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