{"id":23185,"date":"2020-03-05T09:00:40","date_gmt":"2020-03-05T08:00:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=23185"},"modified":"2024-11-08T16:28:40","modified_gmt":"2024-11-08T15:28:40","slug":"falar-de-balancas-no-departamento-og-a-forma-mais-pessoal-de-abordar-os-clientes-no-posto","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/sprechende-waagen-in-der-og-abteilung-die-persoenlichste-art-der-kundenansprache-am-pos\/","title":{"rendered":"Balan\u00e7as falantes no departamento de O&G - a forma mais \"pessoal\" de abordar os clientes no ponto de venda"},"content":{"rendered":"

A METTLER TOLEDO, fabricante l\u00edder de balan\u00e7as operacionais e de autosservi\u00e7o no sector retalhista, apresenta a primeira balan\u00e7a falante para o sector das frutas e legumes em coopera\u00e7\u00e3o com a Online Software AG<\/em><\/p>\n\n\n\n

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Giessen \/ Weinheim, 05 de mar\u00e7o de 2020 +++<\/strong> A METTLER TOLEDO, especialista em balan\u00e7as, desenvolveu uma balan\u00e7a de autosservi\u00e7o inovadora que reconhece artigos com a ajuda da an\u00e1lise de imagem apoiada por IA (intelig\u00eancia artificial) e entra em contacto com os clientes no ponto de venda utilizando a voz atrav\u00e9s de uma interface intuitiva.<\/p>\n\n\n\n

Com base no reconhecimento \u00f3tico de imagem suportado por IA, a fam\u00edlia de balan\u00e7as FreshWay da METTLER TOLEDO identifica o produto a ser pesado de forma totalmente autom\u00e1tica. A balan\u00e7a utiliza um moderno sistema de entrada e sa\u00edda de voz para responder a uma ampla gama de perguntas sobre o produto, como a sua origem, ingredientes ou certifica\u00e7\u00f5es (por exemplo, FairTrade), aumentando assim a confian\u00e7a nos alimentos. As perguntas sobre alerg\u00e9nios, armazenamento de produtos ou sugest\u00f5es de receitas tamb\u00e9m deixar\u00e3o de ficar sem resposta no futuro, dando seguran\u00e7a e transpar\u00eancia aos consumidores.<\/p>\n\n\n\n

A balan\u00e7a foi desenvolvida internamente pela METTLER TOLEDO, enquanto a interface de voz foi desenvolvida pelo parceiro Online Software AG especificamente para atender \u00e0s necessidades dos clientes no sector de O&G. Atrav\u00e9s de uma interface adicional para o sistema de publicidade da loja PRESTIGEenterprise, quase todas as respostas podem ser apresentadas num ecr\u00e3 e, se o cliente desejar, impressas na balan\u00e7a.<\/p>\n\n\n\n

As vantagens de uma informa\u00e7\u00e3o t\u00e3o completa e lingu\u00edstica para o consumidor s\u00e3o \u00f3bvias: transpar\u00eancia total no sector alimentar. Muitos consumidores est\u00e3o dispostos a gastar mais dinheiro em alimentos regionais e biol\u00f3gicos. O compromisso regional, tanto por parte dos retalhistas como da ind\u00fastria alimentar, \u00e9 reconhecido pelos clientes e refor\u00e7a positivamente a sua imagem. As grelhas de avalia\u00e7\u00e3o demonstram-no de forma impressionante ao cliente relativamente ao produto que selecionou.<\/p>\n\n\n\n

\"Apresentada pela primeira vez em todo o mundo na EuroShop, o interesse por esta inova\u00e7\u00e3o foi muito elevado, porque qualquer pessoa pode fazer perguntas sobre a l\u00edngua - quer seja uma crian\u00e7a brincalhona em idade escolar, um marido curioso \u00e0 procura de uma receita para o \"vegetal da semana\" ou um cidad\u00e3o s\u00e9nior que est\u00e1 sempre aberto a novas ideias.\" Esta aplica\u00e7\u00e3o inteligente tamb\u00e9m permite dar uma dica quando se compra o vegetal alho franc\u00eas para acompanhar a costeleta de vitela no balc\u00e3o de produtos frescos, explica Hans B\u00f6rner, Key Account Manager e Leader Indirect Channel - Business Area Retail, Regi\u00e3o D-A-CH.<\/p>\n\n\n\n

A intelig\u00eancia artificial (IA) por detr\u00e1s do sistema baseado na l\u00edngua est\u00e1 constantemente a aprender. Batata, Grumbeere ou Erdapfel - diferentes termos regionais para um mesmo legume. Dialectos e dialectos podem ser todos aprendidos pela IA por detr\u00e1s do sistema baseado na l\u00edngua. As primeiras instala\u00e7\u00f5es-piloto desta aplica\u00e7\u00e3o inovadora j\u00e1 est\u00e3o a ser planeadas.<\/p>\n\n\n\n

Para saber mais: https:\/\/online-software-ag.com\/de\/sprechende-waage\/<\/a>

Sobre a METTLER TOLEDO<\/strong><\/p>\n\n\n\n

A METTLER TOLEDO \u00e9 um fabricante l\u00edder mundial de instrumentos de precis\u00e3o. A empresa \u00e9 o maior fabricante e fornecedor mundial de sistemas de pesagem para laborat\u00f3rios, ind\u00fastria e com\u00e9rcio de alimentos. A METTLER TOLEDO \u00e9 tamb\u00e9m um dos tr\u00eas principais fornecedores de v\u00e1rias tecnologias de medi\u00e7\u00e3o complementares e um dos principais fornecedores de sistemas para a descoberta e desenvolvimento automatizado de medicamentos. A empresa \u00e9 tamb\u00e9m o maior fabricante e fornecedor mundial de sistemas de dete\u00e7\u00e3o de metais para as ind\u00fastrias de fabrico e embalagem. Mais informa\u00e7\u00f5es sobre as solu\u00e7\u00f5es da METTLER TOLEDO para a ind\u00fastria de retalho alimentar podem ser encontradas em www.mt.com\/retail<\/a> dispon\u00edvel.<\/p>\n\n\n\n

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, com sede em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o multim\u00e9dia em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:
<\/span>
Mettler-Toledo GmbH
Ockerweg 3
35396 Giessen, Alemanha
inforetail.mtd@mt.com<\/a>
www.mt.com<\/a><\/p>\n\n\n\n

Martina Homscheid
Diretor de Marketing e Comunica\u00e7\u00e3o do Retalho
T. +49 641 507-113
M. +49 172 6701667
martina.homscheid@mt.com<\/a><\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

METTLER TOLEDO, f\u00fchrender Hersteller von Bedien- und SB-Waagen im Handel pr\u00e4sentiert in Zusammenarbeit mit der Online Software AG die erste sprechende Waage f\u00fcr den Obst & Gem\u00fcse-Bereich Gie\u00dfen \/ Weinheim, […]<\/p>\n","protected":false},"author":9,"featured_media":70740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-23185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nSprechende Waagen in der O&G Abteilung \u2013 die "pers\u00f6nlichste" Art der Kundenansprache am POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Waage ist eine Eigenentwicklung von METTLER TOLEDO, die Sprachschnittstelle wurde vom Partner Online Software AG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/falar-de-balancas-no-departamento-og-a-forma-mais-pessoal-de-abordar-os-clientes-no-posto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprechende Waagen in der O&G Abteilung \u2013 die "pers\u00f6nlichste" Art der Kundenansprache am POS - 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