{"id":24996,"date":"2020-07-17T09:00:50","date_gmt":"2020-07-17T07:00:50","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=24996"},"modified":"2024-11-08T16:17:51","modified_gmt":"2024-11-08T15:17:51","slug":"show-animal-welfare-tv-cria-transparencia-na-edeka-rees","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\/","title":{"rendered":"Mostrar atitude! tierwohl.tv cria transpar\u00eancia na EDEKA Rees"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Imagens em direto da explora\u00e7\u00e3o av\u00edcola aumentam a confian\u00e7a dos consumidores na EDEKA Rees. Cada vez mais retalhistas confiam em tierwohl.tv.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg\" alt=\"\" class=\"wp-image-70439\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees-2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70438\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg\" alt=\"\" class=\"wp-image-70438\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_2-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\"><img decoding=\"async\" width=\"1000\" height=\"500\" data-id=\"70440\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg\" alt=\"\" class=\"wp-image-70440\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3.jpg 1000w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-300x150.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-768x384.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/Online_Software_AG-REWE_Rees_3-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 17 de julho de 2020 +++<\/strong> O interesse por uma cria\u00e7\u00e3o de animais adequada \u00e0s esp\u00e9cies e a tend\u00eancia para os produtos regionais est\u00e1 a aumentar constantemente. No entanto, os muitos selos diferentes sobre a regionalidade, as condi\u00e7\u00f5es de cria\u00e7\u00e3o e os produtos biol\u00f3gicos confundem muitos consumidores. Por isso, o retalhista Rees, da EDEKA, optou pelo conceito de livestream da tierwohl.tv e mostra agora nas suas lojas imagens em direto das galinhas poedeiras de onde prov\u00eam os ovos expostos nas prateleiras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por este motivo, foram instaladas c\u00e2maras no est\u00e1bulo das galinhas poedeiras do agricultor local, Gefl\u00fcgelhof Zapf. Estas transmitem os acontecimentos actuais no galinheiro num fluxo em direto diretamente para um ecr\u00e3 no supermercado. A EDEKA Rees integra os fluxos de c\u00e2mara em direto no seu pr\u00f3prio design e apresenta-os alternadamente com outras informa\u00e7\u00f5es nos ecr\u00e3s. Desta forma, o cliente v\u00ea um programa informativo e divertido na prateleira dos ovos. Outros conte\u00fados do programa podem incluir, por exemplo, explica\u00e7\u00f5es sobre as transmiss\u00f5es em direto apresentadas, a localiza\u00e7\u00e3o da explora\u00e7\u00e3o apresentada, imagens agrad\u00e1veis da explora\u00e7\u00e3o e dos propriet\u00e1rios da explora\u00e7\u00e3o. No entanto, ofertas adequadas e recomenda\u00e7\u00f5es de produtos tamb\u00e9m s\u00e3o ideais para o programa na prateleira de ovos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo \u00e9 dar aos consumidores do mercado alimentar uma vis\u00e3o clara, atrav\u00e9s da televis\u00e3o em direto, das condi\u00e7\u00f5es de cria\u00e7\u00e3o e de vida dos animais cuja carne querem comprar e cujos ovos querem comer. E pelos quais est\u00e3o dispostos a gastar mais dinheiro do que pela carne de um animal criado de forma convencional. A Tierwohl.tv proporciona assim a transpar\u00eancia e a honestidade necess\u00e1rias para ganhar e refor\u00e7ar a confian\u00e7a dos consumidores no tratamento dos animais de cria\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Instal\u00e1mos o primeiro ecr\u00e3 na nossa loja de Karlsruhe no in\u00edcio de maio e estamos a utiliz\u00e1-lo para ganhar experi\u00eancia inicial antes de o estendermos a todas as 7 lojas no final do ver\u00e3o\", explica Michael Rees, propriet\u00e1rio gerente da EDEKA Rees. \"A coopera\u00e7\u00e3o com todos os parceiros da tierwohl.tv foi \u00f3ptima e caracterizada por um grande empenho. \u00c9 poss\u00edvel perceber que este \u00e9 um tema emocional que mexe com muitas pessoas.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A EDEKA Rees utiliza a plataforma de software PRESTIGEenterprise da Online Software AG para distribuir as transmiss\u00f5es em direto e apresent\u00e1-las nos v\u00e1rios ecr\u00e3s da loja.32<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/online-software-ag.com\/wp-content\/uploads\/borlabs-cookie\/1\/yt_tO_BqyZD9M0_hqdefault.jpg')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">Est\u00e1 atualmente a visualizar um conte\u00fado de marcador de posi\u00e7\u00e3o de <strong>YouTube<\/strong>. Para aceder ao conte\u00fado real, clique no bot\u00e3o abaixo. Tenha em aten\u00e7\u00e3o que, ao faz\u00ea-lo, partilhar\u00e1 dados com fornecedores terceiros.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">Mais informa\u00e7\u00f5es<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Desbloquear conte\u00fados<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Aceitar o servi\u00e7o requerido e desbloquear conte\u00fados<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Sobre a Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o sediada em Weinheim an der Bergstra\u00dfe apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em loja h\u00e1 mais de 25 anos e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o multim\u00e9dia em loja e da promo\u00e7\u00e3o de vendas. Com o software <strong>PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mais informa\u00e7\u00f5es:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Live-Bilder vom H\u00fchnerhof st\u00e4rken Verbrauchervertrauen bei EDEKA Rees. Immer mehr Einzelh\u00e4ndler setzen auf tierwohl.tv. Weinheim, 17. Juli 2020 +++ Das Interesse an einer artgerechten Tierhaltung und der Trend zu regionalen [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-24996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG<\/title>\n<meta name=\"description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/show-animal-welfare-tv-cria-transparencia-na-edeka-rees\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haltung zeigen! tierwohl.tv schafft Transparenz bei EDEKA Rees - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Ziel ist es, Verbrauchern per LiveTV eine ungesch\u00f6nte Sicht in die Haltungsbedingungen und Lebensverh\u00e4ltnisse der Tiere zu geben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/show-animal-welfare-tv-cria-transparencia-na-edeka-rees\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T07:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/07\/OnlineSoftwareAG_News_haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/haltung-zeigen-tierwohl-tv-schafft-transparenz-bei-edeka-rees\\\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"Haltung zeigen! 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