{"id":25241,"date":"2020-08-26T09:27:37","date_gmt":"2020-08-26T07:27:37","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=25241"},"modified":"2024-11-08T16:17:04","modified_gmt":"2024-11-08T15:17:04","slug":"lancamento-da-televisao-sobre-o-bem-estar-dos-animais-na-rewe-stanislawski-and-laas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\/","title":{"rendered":"Pontap\u00e9 de sa\u00edda para a tierwohl.tv no REWE Stanislawski e Laas"},"content":{"rendered":"

Cada vez mais retalhistas da REWE confiam na tierwohl.tv. As imagens em direto da explora\u00e7\u00e3o av\u00edcola promovem a transpar\u00eancia e refor\u00e7am a confian\u00e7a dos consumidores.<\/em><\/p>\n\n\n\n

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Weinheim, 26 de agosto de 2020 +++<\/strong>\u00a0A partir de agora, os clientes da REWE Stanislawski e Laas, em Hamburgo, podem informar-se sobre o modo como as galinhas poedeiras s\u00e3o criadas com imagens em direto do galinheiro, diretamente na prateleira dos ovos do supermercado, quando compram ovos.<\/p>\n\n\n\n

Com 7.500 metros quadrados, a maior loja Rewe na cidade hanse\u00e1tica de Hamburgo, que \u00e9 gerida desde 2014 pelo antigo St. Paulian Holger Stanislawski, juntamente com o antigo jogador do HSV Alexander Laas e o antigo membro do conselho de supervis\u00e3o do HSV Bernd Enge, est\u00e1 constantemente a surpreender os seus clientes com ideias novas e invulgares. Com uma arena de 200 metros quadrados onde as crian\u00e7as podem jogar futebol ou uma noite de solteiros entre as prateleiras do supermercado.<\/p>\n\n\n\n

A clientela exigente de Hamburgo prefere uma cria\u00e7\u00e3o de animais adequada \u00e0s esp\u00e9cies e produtos regionais. No entanto, muitos clientes ficam confusos com os muitos selos diferentes sobre regionalidade, condi\u00e7\u00f5es de cria\u00e7\u00e3o e produtos biol\u00f3gicos. \u00c9 aqui que entra a tierwohl.tv. \"Decidimo-nos por uma comunica\u00e7\u00e3o clara e honesta das condi\u00e7\u00f5es em que as nossas galinhas poedeiras s\u00e3o criadas e queremos usar esta transpar\u00eancia para refor\u00e7ar a confian\u00e7a dos nossos clientes no nosso compromisso regional e nos produtos que oferecemos\", diz Holger Stanislawski com orgulho.<\/p>\n\n\n\n

Objetivo de animalwelfare.tv<\/a> consiste em dar aos consumidores do mercado alimentar uma vis\u00e3o clara, atrav\u00e9s da televis\u00e3o em direto, das condi\u00e7\u00f5es de cria\u00e7\u00e3o e de vida dos animais cuja carne querem comprar e cujos ovos querem comer. E pelos quais est\u00e3o dispostos a gastar mais dinheiro. Com imagens do est\u00e1bulo, a Tierwohl.tv proporciona a transpar\u00eancia e a honestidade necess\u00e1rias para ganhar e refor\u00e7ar a confian\u00e7a dos consumidores no tratamento dos animais de cria\u00e7\u00e3o.<\/p>\n\n\n\n

Na Gefl\u00fcgelhof Sch\u00f6necke, em Neu Wulmstorf, foram instaladas c\u00e2maras no galinheiro das galinhas poedeiras e no exterior por esta raz\u00e3o. Henner Sch\u00f6necke, propriet\u00e1rio da Gefl\u00fcgelhof Sch\u00f6necke e Presidente da Associa\u00e7\u00e3o Alem\u00e3 de Ovos (BVEi), explica: \"Quando Bernd Enge me falou da ideia da transmiss\u00e3o em direto do est\u00e1bulo para a prateleira dos ovos, fiquei imediatamente entusiasmado. Afinal de contas, recompensa os muitos agricultores honestos que est\u00e3o intimamente envolvidos com os seus pr\u00f3prios animais. Finalmente, com a tierwohl.tv, existe um sistema que mostra aos consumidores imagens aut\u00eanticas. Tal como acontece connosco. Este livestream permite que n\u00e3o s\u00f3 os visitantes individuais da quinta vejam as galinhas na sua vida quotidiana na nossa quinta, como acontecia anteriormente, mas tamb\u00e9m todos os clientes do Centro REWE Stanislawski & Laas e, portanto, uma grande massa de pessoas.\"<\/p>\n\n\n\n

As c\u00e2maras instaladas em Sch\u00f6necke transmitem os acontecimentos actuais no celeiro em direto para um ecr\u00e3 no supermercado. A REWE Stanislawski und Laas integra as transmiss\u00f5es ao vivo das v\u00e1rias c\u00e2maras no seu pr\u00f3prio design e complementa habilmente as imagens ao vivo com ofertas de produtos e outras informa\u00e7\u00f5es, que s\u00e3o depois apresentadas alternadamente nos ecr\u00e3s. Desta forma, o cliente v\u00ea um programa informativo e de entretenimento na prateleira dos ovos. A solu\u00e7\u00e3o tierwohl.tv \u00e9 gerida atrav\u00e9s da plataforma de software PRESTIGEenterprise da Online Software AG.<\/p>\n\n\n\n

\"Com a tierwohl.tv, a loja REWE de Hamburgo mostra de forma exemplar como levar a s\u00e9rio o desejo dos clientes por mais transpar\u00eancia e dar-lhes um elevado grau de responsabilidade pessoal\", elogia Michael Sylvester, gestor de projeto da tierwohl.tv, acrescentando: \"Com a solu\u00e7\u00e3o de livestream, o trio est\u00e1 a assumir um papel pioneiro num movimento que anuncia uma mudan\u00e7a na comunica\u00e7\u00e3o futura com os clientes\".

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o sediada em Weinheim an der Bergstra\u00dfe apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em loja h\u00e1 mais de 25 anos e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o multim\u00e9dia em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/h4>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Immer mehr REWE H\u00e4ndler setzen auf tierwohl.tv. Live-Bilder vom H\u00fchnerhof f\u00f6rdern die Transparenz und st\u00e4rken Verbrauchervertrauen. Weinheim, 26. August 2020 +++\u00a0Ab sofort k\u00f6nnen sich Kunden bei REWE Stanislawski und Laas […]<\/p>\n","protected":false},"author":8,"featured_media":70724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-25241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG<\/title>\n<meta name=\"description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/lancamento-da-televisao-sobre-o-bem-estar-dos-animais-na-rewe-stanislawski-and-laas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Bei den vielen unterschiedlichen Siegeln zur Regionalit\u00e4t, Haltungsbedingungen und Bio-Produkten sind aber viele Kunden irritiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/lancamento-da-televisao-sobre-o-bem-estar-dos-animais-na-rewe-stanislawski-and-laas\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T07:27:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2020\/08\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lea Fuchs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lea Fuchs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"author\":{\"name\":\"Lea Fuchs\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/2e7683760d28834481241f04fa7604f6\"},\"headline\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas\",\"datePublished\":\"2020-08-26T07:27:37+00:00\",\"dateModified\":\"2024-11-08T15:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\"},\"wordCount\":666,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/OnlineSoftwareAG_News_anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas.jpg\",\"articleSection\":[\"News\",\"Pressemeldungen\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/anpfiff-fuer-tierwohl-tv-bei-rewe-stanislawski-und-laas\\\/\",\"name\":\"Anpfiff f\u00fcr tierwohl.tv bei REWE Stanislawski und Laas - 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