{"id":2553,"date":"2017-01-19T12:52:41","date_gmt":"2017-01-19T12:52:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/"},"modified":"2024-11-08T15:26:57","modified_gmt":"2024-11-08T14:26:57","slug":"prestige-partner-day-a-comunicacao-sem-falhas-ao-longo-de-todo-o-percurso-do-cliente-esta-a-tornar-se-cada-vez-mais-importante-para-os-consumidores","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/prestige-partnertag-nahtlose-kommunikation-auf-der-gesamten-customer-journey-wird-fuer-konsumenten-immer-wichtiger\/","title":{"rendered":"Dia do Parceiro PRESTIGE: A comunica\u00e7\u00e3o sem falhas ao longo de todo o percurso do cliente est\u00e1 a tornar-se cada vez mais importante para os consumidores"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Sob o lema \"Compras com um sorriso - Momentos impressionantes com PRESTIGE\", especialistas do com\u00e9rcio reuniram-se em Heidelberg para o 11\u00ba Dia do Parceiro PRESTIGE, organizado pela Online Software AG<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"801\" height=\"534\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg\" alt=\"\" class=\"wp-image-70801\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1.jpg 801w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/01\/OnlineSoftwareAG_PRESTIGE_Partnertag_1-1-18x12.jpg 18w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 19 de janeiro de 2017 +++ <\/span>A Online Software AG recebeu clientes e parceiros no 11\u00ba Dia do Parceiro PRESTIGE em Heidelberg, a 17 de janeiro de 2017. O evento de retalho deste ano foi realizado sob o lema \"Compras com um sorriso - Momentos impressionantes com PRESTIGE\" e centrou-se em ideias e solu\u00e7\u00f5es que fazem os consumidores felizes. Por exemplo, o Dr. Kai Hudetz da IFH Col\u00f3nia falou sobre o comprador em rede e como inspirar os clientes online offline. Hasan C\u00fcr\u00fck, da Knauber, relatou as suas experi\u00eancias com a introdu\u00e7\u00e3o de inova\u00e7\u00f5es t\u00e9cnicas e Ralf Wilker, da Lekkerland, falou sobre as lojas das esta\u00e7\u00f5es de servi\u00e7o do futuro. Armin Henningsen e Sven Schalk, da Diebold Nixdorf, descreveram a necessidade de uma abordagem personalizada do cliente e as possibilidades de uma gest\u00e3o inteligente das promo\u00e7\u00f5es na caixa e Carsten Schemberg, da dlv Netzwerk Ladenbau, destacou os novos requisitos para o equipamento das lojas no contexto da digitaliza\u00e7\u00e3o do POS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Estamos muito satisfeitos por termos conseguido, mais uma vez, atrair oradores de alto n\u00edvel para o nosso Dia do Parceiro deste ano e por termos reunido um programa de apresenta\u00e7\u00f5es empolgante que atingiu o nervo dos tempos e, mais uma vez, trouxe os nossos clientes e parceiros at\u00e9 n\u00f3s em grande n\u00famero para discutir novas tecnologias e solu\u00e7\u00f5es orientadas para o futuro para o sector do retalho\", diz J\u00fcrgen Berens von Rautenfeld, CEO da Online Software AG. \"Este ano, tivemos de mudar de local porque o n\u00famero de participantes tem aumentado continuamente nos \u00faltimos anos e encontr\u00e1mos um local com um toque particularmente inovador no Campus SRH em Heidelberg.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m da apresenta\u00e7\u00e3o das mais recentes funcionalidades da plataforma de software PRESTIGEenterprise e da apresenta\u00e7\u00e3o de solu\u00e7\u00f5es tecnicamente avan\u00e7adas, o foco principal foi o debate pessoal e a troca de experi\u00eancias entre utilizadores PRESTIGE. Foram discutidas em detalhe as mais recentes tecnologias e estrat\u00e9gias futuras para a comunica\u00e7\u00e3o de pre\u00e7os e publicidade no retalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todos os que quiseram puderam entrar no clima do evento num ambiente descontra\u00eddo no encontro da noite anterior. A noite descontra\u00edda abriu caminho para uma troca honesta e intensa de experi\u00eancias com solu\u00e7\u00f5es de sinaliza\u00e7\u00e3o digital, comunica\u00e7\u00e3o impressa e m\u00f3vel na loja e a utiliza\u00e7\u00e3o do PRESTIGE nos mais diversos sectores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerd Betz, Diretor Retail, j\u00e1 est\u00e1 ansioso pelo pr\u00f3ximo ano: \"A comunica\u00e7\u00e3o aberta com todos os utilizadores PRESTIGE e o desenvolvimento conjunto de novos temas futuros s\u00e3o a base do sucesso do nosso software. Temos sempre os ouvidos abertos para os nossos clientes e parceiros e, por isso, o Dia do Parceiro PRESTIGE \u00e9 sempre particularmente importante para n\u00f3s.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, com sede em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o multim\u00e9dia em loja e da promo\u00e7\u00e3o de vendas. Com o software <span style=\"font-weight: bold;\">PRESTIGEmpresa<\/span> o software online oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, videowalls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sob o lema \"Compras com um sorriso - Momentos impressionantes com PRESTIGE\", especialistas do com\u00e9rcio reuniram-se em Heidelberg para o 11\u00ba Dia do Parceiro PRESTIGE, organizado pela Online Software AG<\/p>","protected":false},"author":3,"featured_media":70869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-2553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESTIGE Partnertag: Nahtlose Kommunikation auf der gesamten Customer Journey wird f\u00fcr Konsumenten immer wichtiger - Online Software AG<\/title>\n<meta name=\"description\" content=\"In Heidelberg ist der 11. 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