{"id":2563,"date":"2017-02-27T14:34:31","date_gmt":"2017-02-27T14:34:31","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/euroshop-2017-guten-morgen-prestigeenterprise\/"},"modified":"2024-11-08T15:47:01","modified_gmt":"2024-11-08T14:47:01","slug":"euroshop-2017-bom-dia-prestigeenterprise","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/euroshop-2017-guten-morgen-prestigeenterprise\/","title":{"rendered":"EuroShop 2017: \"Bom dia PRESTIGEenterprise\""},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>O primeiro sistema de sinal\u00e9tica digital do mundo que ouve. A Online Software AG apresenta o PRESTIGE Bot KIM para retalhistas e clientes. No futuro, o PRESTIGEenterprise pensar\u00e1 no futuro e responder\u00e1 a perguntas de forma independente com base em todos os dados dispon\u00edveis - tamb\u00e9m usando o Amazon Alexa Voice Service.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEBotKIMService500x500-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEBotKIMService500x500-1.jpg\" alt=\"\" class=\"wp-image-70782\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEBotKIMService500x500-1.jpg 500w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEBotKIMService500x500-1-300x300.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEBotKIMService500x500-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/02\/OnlineSoftwareAG_PRESTIGEBotKIMService500x500-1-12x12.jpg 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 27 de fevereiro de 2017 +++<\/span> A Online Software apresenta na EuroShop 2017 o PRESTIGE Bot KIM para \u201eIntelig\u00eancia Artificial com valor acrescentado\u201c. O termo bot vem da palavra inglesa \u201erobot\u201c e refere-se a um programa de computador que executa tarefas repetitivas de forma amplamente autom\u00e1tica. No futuro, o KIM ajudar\u00e1 os retalhistas nas tarefas di\u00e1rias e responder\u00e1 a perguntas sobre os actuais sistemas de sinaliza\u00e7\u00e3o digital e o seu conte\u00fado. Por exemplo, \u201eQue conte\u00fado est\u00e1 atualmente em exibi\u00e7\u00e3o no balc\u00e3o de produtos frescos?\u201d ou \u201cCom que frequ\u00eancia foi exibida uma determinada marca?\u201c. Isto tornar\u00e1 muito mais f\u00e1cil e r\u00e1pido para os retalhistas analisar o estado das suas campanhas nas lojas e reagir \u00e0s tend\u00eancias de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os bots podem ser utilizados pelos retalhistas, mas tamb\u00e9m pelos clientes finais. No futuro, os clientes poder\u00e3o utilizar o bot inteligente para chamar ofertas que lhes interessem particularmente, por exemplo, no sector do turismo, para f\u00e9rias numa altura espec\u00edfica ou num local desejado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja por chat ou por entrada de voz atrav\u00e9s do Amazon Alexa Voice Service, o bot \u00e9 uma ferramenta de comunica\u00e7\u00e3o digital baseada na interface padr\u00e3o do sistema PRESTIGEenterprise API. Ele recebe todos os pedidos, analisa-os e fornece as respostas. Ele \u00e9 inteligente, aprende e fornece resultados nos formatos desejados: Escrito ou falado como resposta de chat ou como a\u00e7\u00e3o diretamente executada, por exemplo, a ativa\u00e7\u00e3o imediata de um an\u00fancio de oferta. O bot pode ser acedido atrav\u00e9s de todos os canais modernos. Podem ser utilizados programas de comunica\u00e7\u00e3o como o Skype ou o Facetime Messenger, bem como a entrada de voz atrav\u00e9s da Amazon Alexa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=7IN2dGys2X0&amp;list=PLO3dHMu-3ty_Apd1CIzQciOJNmDfQ92oC&amp;index=1\"><span style=\"font-weight: bold;\">Apresenta\u00e7\u00e3o em direto no YouTube<\/span><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\"><br>Tr\u00eas perguntas para o Sr. Berens von Rautenfeld, Diretor Executivo da Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">1. Intelig\u00eancia artificial com valor acrescentado? O que pode fazer exatamente o bot PRESTIGE?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O PRESTIGE Bot, desenvolvido por n\u00f3s, \u00e9 um assistente digital que recolhe informa\u00e7\u00f5es e as comunica ao utilizador na forma pretendida. Um bot pode recuperar e compilar muito rapidamente as informa\u00e7\u00f5es relevantes do sistema. Isto d\u00e1 ao retalhista uma melhor vis\u00e3o geral dos t\u00f3picos actuais e as decis\u00f5es podem ser tomadas mais rapidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">2. Como \u00e9 que posso experimentar o bot PRESTIGE? <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o bot ainda se encontra na fase beta inicial, mas est\u00e1 a ser continuamente expandido e est\u00e3o a ser adicionadas novas fun\u00e7\u00f5es. Por exemplo, desenvolvemos agora tamb\u00e9m uma interface para o servi\u00e7o de voz da Amazon, para que possa comunicar com o nosso bot PRESTIGE atrav\u00e9s da Amazon Alexa. Apresentaremos v\u00e1rios bots para retalhistas e clientes finais pela primeira vez na EuroShop 2017 e aguardamos com expetativa o feedback dos nossos clientes. Se quiser visitar-nos, recomendamos que marque uma reuni\u00e3o no PRESTIGE Solution Campus no pavilh\u00e3o 6, stand A79. A ideia por detr\u00e1s da nova fun\u00e7\u00e3o \u00e9 basicamente muito simples: Eu comunico com o PRESTIGEenterprise de todas as formas poss\u00edveis, \"escrevo\" os meus desejos numa interface ou falo com o sistema e ele responde-me na linguagem adequada (do dia a dia), eu \"converso\" com ele. Ele aprende e satisfaz os meus desejos e exig\u00eancias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">3 Ser\u00e1 este realmente o futuro da comunica\u00e7\u00e3o m\u00f3vel?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os chatbots existem h\u00e1 mais de 50 anos devido \u00e0 mudan\u00e7a de paradigma na Internet m\u00f3vel - longe das aplica\u00e7\u00f5es e em dire\u00e7\u00e3o a plataformas que podem fazer tudo, os bots est\u00e3o a passar por um renascimento. Atualmente, os utilizadores de smartphones instalam cada vez menos aplica\u00e7\u00f5es porque perdem rapidamente a no\u00e7\u00e3o das muitas pequenas fun\u00e7\u00f5es. O manuseamento tamb\u00e9m \u00e9 complicado porque quase todos os servi\u00e7os t\u00eam a sua pr\u00f3pria aplica\u00e7\u00e3o e requerem a sua pr\u00f3pria conta de utilizador. Al\u00e9m disso, as pessoas continuam a preferir comunicar principalmente atrav\u00e9s de texto e voz. Isto conduziu a \u201cinterfaces de utilizador falantes\u201d. Em vez de clicar em hiperliga\u00e7\u00f5es de texto ou em itens de menu, os servi\u00e7os do futuro responder\u00e3o a comandos naturais. A crescente melhoria da recolha de dados (big data) beneficia os bots. Estes disp\u00f5em de algoritmos de auto-aprendizagem que se tornam mais \u201cinteligentes\u201d com cada intera\u00e7\u00e3o.<br>Sob o lema \"Fazer compras com um sorriso - momentos impressionantes com PRESTIGE\", a Online Software e os seus parceiros Allgeier Enterprise Services, AOPEN, NORDLAND systems, Reditune, Samsung Electronics e Tradesolutions apresentar\u00e3o no pavilh\u00e3o 6 \/ stand A79 os destaques do apelo emocional aos compradores na loja - desde a cl\u00e1ssica solu\u00e7\u00e3o de impress\u00e3o \u00e0 comunica\u00e7\u00e3o digital com o cliente em ecr\u00e3s, paredes de v\u00eddeo, terminais de informa\u00e7\u00e3o, caixas e balan\u00e7as, at\u00e9 \u00e0 abordagem m\u00f3vel atrav\u00e9s de aplica\u00e7\u00f5es e solu\u00e7\u00f5es m\u00f3veis para um trabalho moderno e conveniente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>O primeiro sistema de sinal\u00e9tica digital do mundo que ouve. A Online Software AG apresenta o PRESTIGE Bot KIM para retalhistas e clientes. No futuro, o PRESTIGEenterprise pensar\u00e1 no futuro e responder\u00e1 a perguntas de forma independente com base em todos os dados dispon\u00edveis - tamb\u00e9m usando o Amazon Alexa Voice Service.<\/p>","protected":false},"author":3,"featured_media":70855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EuroShop 2017: \u201eGuten Morgen PRESTIGEenterprise\u201c - Online Software AG<\/title>\n<meta name=\"description\" content=\"Online Software pr\u00e4sentiert den PRESTIGE Bot KIM, eine KI-L\u00f6sung f\u00fcr automatisierte Aufgaben im Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/euroshop-2017-bom-dia-prestigeenterprise\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2017: \u201eGuten Morgen PRESTIGEenterprise\u201c - 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