{"id":2575,"date":"2017-05-23T13:57:00","date_gmt":"2017-05-23T13:57:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/"},"modified":"2024-11-08T15:58:10","modified_gmt":"2024-11-08T14:58:10","slug":"a-edeka-do-norte-da-alemanha-oferece-uma-encenacao-digital","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/norddeutsche-edeka-angebote-digital-in-szene-gesetzt\/","title":{"rendered":"A EDEKA do Norte da Alemanha oferece encena\u00e7\u00e3o digital"},"content":{"rendered":"

O retalhista Niemerszein, da EDEKA Nord, utiliza por vezes formatos de retrato invulgares quando se dirige aos clientes digitalmente nas suas lojas<\/em><\/p>\n\n\n\n

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Weinheim, 23 de maio de 2017 +++<\/span> H\u00e1 mais de 50 anos que a empresa familiar Niemerszein oferece produtos de mercearia para o dia a dia nos bairros mais bonitos de Hamburgo. A fam\u00edlia Niemerszein atribui grande import\u00e2ncia \u00e0 regionalidade, ao servi\u00e7o ao cliente e a um ambiente de compras atrativo nas actuais oito lojas. Por isso, a empresa investe regularmente no equipamento das lojas e n\u00e3o adia os trabalhos de moderniza\u00e7\u00e3o. A decis\u00e3o de se dirigir aos clientes de forma digital foi tomada desde cedo, e com ela a decis\u00e3o a favor do software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise da Online Software AG. Todas as lojas est\u00e3o agora equipadas com ecr\u00e3s. S\u00f3 na loja de Winterhude, que foi reaberta, foram instalados mais de 20 monitores.<\/p>\n\n\n\n

Para a abordagem digital ao cliente, todas as lojas foram equipadas com ecr\u00e3s nos balc\u00f5es de frescos para queijo, salsichas, carne e peixe, bem como na \u00e1rea de frutas e legumes. Os clientes tamb\u00e9m podem agu\u00e7ar o apetite por iguarias frescas digitalmente no bar de saladas. Na loja de M\u00fchlenkamp, cinco ecr\u00e3s na montra anunciam tamb\u00e9m as ofertas actuais em folheto.<\/p>\n\n\n\n

\"A qualidade dos ecr\u00e3s \u00e9, sem d\u00favida, um pr\u00e9-requisito importante, porque se pouparmos no lado errado, acabamos por ter mais problemas com avarias e repara\u00e7\u00f5es. No dia a dia, por\u00e9m, o software certo compensa acima de tudo. Com o PRESTIGEenterprise como nossa plataforma de software, apost\u00e1mos no cavalo certo\", confirma Frank Ebrecht, signat\u00e1rio autorizado da EDEKA Niemerszein. \"O nosso departamento de publicidade \u00e9 totalmente flex\u00edvel com a ferramenta de software e pode planear profissionalmente o planeamento da oferta com m\u00e3o de obra ger\u00edvel.\"<\/p>\n\n\n\n

Franziska Boelke, respons\u00e1vel pela apresenta\u00e7\u00e3o gr\u00e1fica das oito lojas, est\u00e1 muito satisfeita: \"Com o PRESTIGEenterprise, \u00e9 f\u00e1cil planear as ofertas semanais, bem como os motivos e v\u00eddeos alimentares apelativos, de acordo com o respetivo departamento, e actualiz\u00e1-los muito rapidamente, se necess\u00e1rio. Por exemplo, se um artigo em oferta j\u00e1 n\u00e3o est\u00e1 em stock, n\u00e3o deve ser anunciado\", explica o designer gr\u00e1fico de forma\u00e7\u00e3o, acrescentando \"As iguarias regionais s\u00e3o particularmente populares entre n\u00f3s. Preferimos abastecer-nos de frutas e legumes estaladi\u00e7os e de produtos de carne e salsichas de primeira qualidade junto de empresas locais de que somos amigos h\u00e1 muitos anos, e claro que tamb\u00e9m comunicamos isso nos nossos ecr\u00e3s.\"<\/p>\n\n\n\n

A EDEKA Niemerszein est\u00e1 afiliada \u00e0 EDEKA Nord e tem um volume de neg\u00f3cios anual de cerca de 88 milh\u00f5es de euros com cerca de 450 empregados nas suas oito lojas. A plataforma de software PRESTIGEenterprise \u00e9 utilizada para o planeamento, a gest\u00e3o e a distribui\u00e7\u00e3o abrangentes de conte\u00fados publicit\u00e1rios digitais para os ecr\u00e3s dos v\u00e1rios locais e departamentos.<\/p>\n\n\n\n

Sobre a Online Software AG<\/span><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs.<\/p>\n\n\n\n


Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

O retalhista Niemerszein, da EDEKA Nord, utiliza por vezes formatos de retrato invulgares quando se dirige aos clientes digitalmente nas suas lojas<\/p>","protected":false},"author":3,"featured_media":70841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nNorddeutsche EDEKA-Angebote digital in Szene gesetzt - Online Software AG<\/title>\n<meta name=\"description\" content=\"Niemerszein setzt auf PRESTIGEenterprise f\u00fcr digitale Kundenansprache in seinen acht Hamburger M\u00e4rkten mit Bildschirmen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-edeka-do-norte-da-alemanha-oferece-uma-encenacao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norddeutsche EDEKA-Angebote digital in Szene gesetzt - 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