{"id":2579,"date":"2017-08-08T09:33:00","date_gmt":"2017-08-08T09:33:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/"},"modified":"2024-11-08T16:02:51","modified_gmt":"2024-11-08T15:02:51","slug":"a-primeira-loja-rewe-no-luxemburgo-dirige-se-aos-clientes-de-forma-digital","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/erster-rewe-markt-in-luxemburg-spricht-kunden-digital-an\/","title":{"rendered":"Primeira loja REWE no Luxemburgo a dirigir-se aos clientes de forma digital"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>A REWE:XL Hundertmark abre a sua primeira loja REWE no Luxemburgo e destaca tamb\u00e9m a utiliza\u00e7\u00e3o da moderna comunica\u00e7\u00e3o digital POS com a PRESTIGEenterprise.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"514\" data-id=\"70731\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg\" alt=\"\" class=\"wp-image-70731\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-300x193.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-768x493.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fischtheke-1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\"><img decoding=\"async\" width=\"800\" height=\"348\" data-id=\"70732\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg\" alt=\"\" class=\"wp-image-70732\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1.jpg 800w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-300x131.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-768x334.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2017\/08\/OnlineSoftwareAG_REWE_Hundertmark_Fleischtheke-1-18x8.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Weinheim, 08 de agosto de 2017 +++<\/span> A REWE:XL Hundertmark, a primeira loja REWE a abrir no Luxemburgo em abril deste ano, foi concebida de acordo com os crit\u00e9rios mais recentes. Os elementos digitais s\u00e3o uma obriga\u00e7\u00e3o. Na loja REWE de Echternach est\u00e3o instalados cinco ecr\u00e3s atr\u00e1s do balc\u00e3o de atendimento, um para cada sec\u00e7\u00e3o de carne, salsicha, queijo, peixe e comida quente. A bem sucedida empresa familiar Hundertmark faz parte da REWE West e tamb\u00e9m obt\u00e9m os conte\u00fados apresentados nos ecr\u00e3s a partir da\u00ed. \"No entanto, a m\u00e9dio prazo, gostar\u00edamos de acrescentar o nosso pr\u00f3prio conte\u00fado regional ao programa padr\u00e3o que passa nos ecr\u00e3s, para que os nossos clientes se sintam em casa\", explica o empres\u00e1rio independente Bj\u00f6rn Hundertmark, que gere a empresa juntamente com os seus irm\u00e3os J\u00f6rg e Dirk Hundertmark na segunda gera\u00e7\u00e3o. O software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise da Online Software AG permite estes ajustes regionais \u00e0 lista de reprodu\u00e7\u00e3o da loja especificada pela sede com pouco esfor\u00e7o. A facilidade de utiliza\u00e7\u00e3o tamb\u00e9m torna mais f\u00e1cil para o pessoal efetuar pequenas altera\u00e7\u00f5es no local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Como as nossas solu\u00e7\u00f5es de software s\u00e3o utilizadas principalmente por empresas com v\u00e1rias filiais, esta flexibilidade para efetuar altera\u00e7\u00f5es de forma r\u00e1pida, f\u00e1cil e independente \u00e9 muito importante para os nossos clientes\", explica J\u00fcrgen Berens von Rautenfeld, CEO da Online Software AG. \"A capacidade de atribuir fun\u00e7\u00f5es de utilizador diferenciadas com direitos diferentes garante que apenas s\u00e3o feitas as altera\u00e7\u00f5es e adi\u00e7\u00f5es pelas quais s\u00e3o respons\u00e1veis.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A REWE Hundertmark j\u00e1 utiliza ecr\u00e3s nos balc\u00f5es de atendimento em duas das suas dez lojas na Ren\u00e2nia-Palatinado. Echternach (Luxemburgo) \u00e9 agora a terceira loja com elementos digitais. A integra\u00e7\u00e3o de mais ecr\u00e3s est\u00e1 prevista para as remodela\u00e7\u00f5es de 2017 e 2018, bem como para uma nova loja planeada. Al\u00e9m disso, em cada projeto de remodela\u00e7\u00e3o ser\u00e3o utilizadas balan\u00e7as modernas de ecr\u00e3 duplo, que ser\u00e3o tamb\u00e9m complementadas por publicidade nos expositores dos clientes. Sobretudo nos balc\u00f5es de atendimento, os clientes que esperam aceitam de bom grado entretenimento e informa\u00e7\u00e3o nos ecr\u00e3s das balan\u00e7as. Dificilmente haver\u00e1 um lugar melhor para mensagens publicit\u00e1rias. Com PRESTIGEenterprise, a REWE Hundertmark tamb\u00e9m pode apresentar os seus pr\u00f3prios temas nas balan\u00e7as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Acreditamos no sucesso dos elementos de publicidade digital na loja. Porque uma coisa \u00e9 certa: os ecr\u00e3s fazem agora parte da apar\u00eancia moderna de um supermercado. A informa\u00e7\u00e3o e a emo\u00e7\u00e3o desempenham aqui um papel fundamental\", sublinha Bj\u00f6rn Hundertmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de <a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a> para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Weinheim an der Bergstra\u00dfe apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A REWE:XL Hundertmark abre a sua primeira loja REWE no Luxemburgo e destaca tamb\u00e9m a utiliza\u00e7\u00e3o da moderna comunica\u00e7\u00e3o digital POS com a PRESTIGEenterprise.<\/p>","protected":false},"author":3,"featured_media":70838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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