{"id":2583,"date":"2017-09-18T11:39:00","date_gmt":"2017-09-18T11:39:00","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/traumhaft-gut-abk-setzt-auf-digitale-kundenansprache-im-bettenfachhandel\/"},"modified":"2024-11-08T16:04:35","modified_gmt":"2024-11-08T15:04:35","slug":"a-traumhaft-gut-abk-aposta-na-abordagem-digital-ao-cliente-no-sector-do-retalho-de-camas","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/traumhaft-gut-abk-setzt-auf-digitale-kundenansprache-im-bettenfachhandel\/","title":{"rendered":"Fantasticamente bom - ABK aposta na abordagem digital ao cliente na venda a retalho de camas"},"content":{"rendered":"

A associa\u00e7\u00e3o comercial de camas ABK apoia os seus membros na abordagem digital dos clientes no POS e utiliza o software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise para este fim.<\/em><\/p>\n\n\n\n

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Weinheim, 18 de setembro de 2017 +++<\/span> Como uma das principais associa\u00e7\u00f5es alem\u00e3s de retalho especializado, a associa\u00e7\u00e3o de compras ABK gere um Laborat\u00f3rio de Lojas do Futuro \u00fanico em G\u00fctersloh, que actua como um laborat\u00f3rio de ideias e uma f\u00e1brica de inova\u00e7\u00e3o para testar novas tend\u00eancias para o retalho tradicional, determinar o valor acrescentado para o com\u00e9rcio de camas e conceber solu\u00e7\u00f5es modernas para os seus 70 membros com mais de 100 lojas com base nestes resultados. Todas as solu\u00e7\u00f5es desenvolvidas nesta base t\u00eam como objetivo refor\u00e7ar o com\u00e9rcio especializado, prepar\u00e1-lo para os desafios do futuro e garantir um sucesso comercial sustent\u00e1vel. Estas solu\u00e7\u00f5es s\u00e3o disponibilizadas aos membros da ABK sob a forma de componentes modulares.<\/p>\n\n\n\n

Entre estes factores de sucesso est\u00e1 o m\u00f3dulo de TV na loja \"ABK-TV\", que inclui a instala\u00e7\u00e3o e o funcionamento de uma comunica\u00e7\u00e3o moderna na loja atrav\u00e9s de meios digitais. A associa\u00e7\u00e3o optou pela plataforma de software PRESTIGEenterprise da Online Software AG para gerir, planear e distribuir o programa ABK-TV.<\/p>\n\n\n\n

H\u00e1 anos que as tecnologias de venda digital t\u00eam vindo a penetrar nos espa\u00e7os comerciais tradicionais. A quest\u00e3o j\u00e1 n\u00e3o \u00e9 \"se\", mas \"como\" utilizar eficazmente os componentes digitais, uma tend\u00eancia que exige um repensar radical do com\u00e9rcio a retalho fixo e que, por conseguinte, representa tamb\u00e9m um grande desafio para os retalhistas de camas. Os clientes de hoje querem mais do que apenas bons produtos. Querem mundos de experi\u00eancia divertidos, porque as compras s\u00e3o agora uma atividade de lazer. A integra\u00e7\u00e3o de ecr\u00e3s no ambiente da loja permite um programa de entretenimento emocionante. Mas os ecr\u00e3s s\u00e3o mais do que simples elementos de design de entretenimento. As imagens digitais brilham mais do que os simples cartazes e atraem a aten\u00e7\u00e3o simplesmente atrav\u00e9s do movimento das imagens em mudan\u00e7a e ainda mais atrav\u00e9s de v\u00eddeos e anima\u00e7\u00f5es. Os dispositivos finais digitais tamb\u00e9m s\u00e3o adequados como espa\u00e7o publicit\u00e1rio para muitos produtos e servi\u00e7os diferentes.<\/p>\n\n\n\n

Com a ABK-TV, a ABK oferece uma solu\u00e7\u00e3o que apoia os retalhistas especializados na moderniza\u00e7\u00e3o do design das suas lojas com meios digitais. \"Para al\u00e9m do custo da instala\u00e7\u00e3o inicial, muitos pequenos retalhistas evitam o esfor\u00e7o envolvido na produ\u00e7\u00e3o de conte\u00fados. Afinal, comprar e instalar os ecr\u00e3s n\u00e3o \u00e9 o fim da hist\u00f3ria. S\u00f3 depois \u00e9 que come\u00e7a a tarefa de oferecer aos clientes um programa interessante e constantemente atualizado\", explica Thomas Fehr, Diretor-Geral da ABK Einkaufsverband GmbH & Co. KG. \"Imagens e v\u00eddeos atractivos que destacam produtos especiais de uma forma atmosf\u00e9rica e despertam o interesse do cliente em comprar ou v\u00eddeos explicativos que satisfazem a necessidade crescente do cliente de informa\u00e7\u00e3o sobre a origem ou produ\u00e7\u00e3o dos produtos s\u00e3o o verdadeiro desafio para muitos propriet\u00e1rios de lojas.\"<\/p>\n\n\n\n

Por isso, o m\u00f3dulo \"ABK TV\" inclui tamb\u00e9m o fornecimento de conte\u00fados adequados aos ecr\u00e3s. A ABK gere todos os conte\u00fados atrav\u00e9s da plataforma de comunica\u00e7\u00e3o PRESTIGEenterprise, uma ferramenta de software profissional que tamb\u00e9m permite o planeamento e a distribui\u00e7\u00e3o de conte\u00fados individuais com uma gest\u00e3o simples de modelos, de modo a que cada retalhista especializado receba nos ecr\u00e3s da sua loja um programa de TV especialmente concebido para a sua empresa. Al\u00e9m disso, a ABK recebe regularmente dos fabricantes pedidos de novos materiais de imagem e v\u00eddeo adequados, tais como informa\u00e7\u00f5es especializadas sobre a constru\u00e7\u00e3o de colch\u00f5es, o que os clientes devem ter em aten\u00e7\u00e3o quando dormem ou informa\u00e7\u00f5es de fundo sobre a produ\u00e7\u00e3o de camas especiais a partir do ch\u00e3o de f\u00e1brica. A PRESTIGEenterprise fornece \u00e0 ABK a base perfeita para uma \"ABK TV\" profissional e o melhor apoio de vendas poss\u00edvel para o com\u00e9rcio especializado de camas.<\/p>\n\n\n\n

Sobre a ABK Einkaufsverband GmbH & Co. KG<\/span><\/p>\n\n\n\n

A ABK \u00e9 a associa\u00e7\u00e3o de compras das principais lojas especializadas em camas na Alemanha. Ao unirem-se, os membros da ABK conseguem obter melhores pre\u00e7os na compra de produtos, pelo que os clientes podem esperar pre\u00e7os de primeira classe, para al\u00e9m de padr\u00f5es de qualidade e aconselhamento personalizado.<\/p>\n\n\n\n

Sobre a Online Software AG<\/span><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui assim a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Saiba mais sobre os nossos Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a>.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A associa\u00e7\u00e3o comercial de camas ABK apoia os seus membros na abordagem digital dos clientes no POS e utiliza o software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise para este fim. <\/p>","protected":false},"author":3,"featured_media":70836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-2583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nTraumhaft gut \u2013 ABK setzt auf digitale Kundenansprache im Bettenfachhandel - Online Software AG<\/title>\n<meta name=\"description\" content=\"ABK Einkaufsverband nutzt PRESTIGEenterprise f\u00fcr digitales Instore-TV, um den Bettenfachhandel zu modernisieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-traumhaft-gut-abk-aposta-na-abordagem-digital-ao-cliente-no-sector-do-retalho-de-camas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Traumhaft gut \u2013 ABK setzt auf digitale Kundenansprache im Bettenfachhandel - 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