{"id":28695,"date":"2021-08-23T09:30:09","date_gmt":"2021-08-23T07:30:09","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28695"},"modified":"2024-11-08T15:51:55","modified_gmt":"2024-11-08T14:51:55","slug":"anuga-2021-animal-welfare-tv","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/anuga-2021-tierwohl-tv\/","title":{"rendered":"Anuga 2021: Imagens em direto desde o est\u00e1bulo at\u00e9 \u00e0 prateleira da loja - n\u00e3o \u00e9 poss\u00edvel ter mais transpar\u00eancia!"},"content":{"rendered":"

A solu\u00e7\u00e3o de transmiss\u00e3o em direto da Online Software AG, tierwohl.tv, estabelece novos padr\u00f5es na cria\u00e7\u00e3o de transpar\u00eancia na cria\u00e7\u00e3o de animais. Muitos consumidores confiam mais nas imagens em direto do est\u00e1bulo do que nos in\u00fameros selos de aprova\u00e7\u00e3o. A BVLH (Bundesverband des Lebensmitteleinzelhandels e.V.) est\u00e1 a apresentar a solu\u00e7\u00e3o na Anuga.<\/em><\/p>\n\n\n\n

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Weinheim, 23 de agosto de 2021 +++ <\/strong>N\u00e3o pode mostrar porcos vivos no balc\u00e3o da carne? Mas pode! Os consumidores querem transpar\u00eancia que crie confian\u00e7a. Os clientes respons\u00e1veis sabem que o bife n\u00e3o nasce na \u00e1rvore e, por isso, s\u00e3o a favor das imagens em direto que a tierwohl.tv transmite diretamente do est\u00e1bulo para o supermercado. \u00c9 por isso que os clientes podem agora n\u00e3o s\u00f3 ver as galinhas poedeiras na prateleira dos ovos, mas tamb\u00e9m as vacas leiteiras durante a sua alimenta\u00e7\u00e3o di\u00e1ria, os porcos de palha durante a sua vida ativa ao ar livre e os perus no seu espa\u00e7oso recinto. A transpar\u00eancia transmitida pelas imagens em direto refor\u00e7a a confian\u00e7a dos clientes nos produtos de origem animal e contribui para a fideliza\u00e7\u00e3o dos clientes ao retalhista.
Os visitantes da Anuga podem experimentar a solu\u00e7\u00e3o ao vivo no F\u00f3rum de Retalho da BVLH (Boulevard, Stand 045).
A Anuga \u00e9 uma das maiores e mais importantes feiras comerciais de alimentos e bebidas do mundo. Ap\u00f3s uma interrup\u00e7\u00e3o for\u00e7ada devido ao coronav\u00edrus, realizar-se-\u00e1 este ano de 9 a 13 de outubro de 2021. Em 2017, 7.405 empresas de 107 pa\u00edses participaram numa \u00e1rea bruta de exposi\u00e7\u00e3o de 284.000 m\u00b2. Cerca de 165.000 visitantes profissionais de 198 pa\u00edses estiveram presentes na ANUGA 2017. A Anuga 2021 est\u00e1 a abrir novos caminhos com um formato h\u00edbrido: a feira presencial ser\u00e1 complementada pelo elemento digital Anuga @home. De acordo com uma recente pesquisa de visitantes com mais de 4.000 compradores globais importantes, 88 por cento dos entrevistados planejam visitar a Anuga, 54 por cento dos quais desejam comparecer exclusivamente pessoalmente, enquanto 34 por cento planejam uma mistura de participa\u00e7\u00e3o presencial e digital.<\/p>\n\n\n\n

Sobre tierwohl.tv<\/strong><\/p>\n\n\n\n

tierwohl.tv apoia os retalhistas de produtos alimentares, talhos, talhos e produtores de gado na comunica\u00e7\u00e3o aos consumidores, de forma convincente e cred\u00edvel, do seu compromisso para com um maior bem-estar dos animais. O objetivo \u00e9 dar aos consumidores uma vis\u00e3o clara das condi\u00e7\u00f5es de cria\u00e7\u00e3o e de vida dos animais cuja carne compram, cujo leite bebem e cujos ovos querem comer, atrav\u00e9s de televis\u00e3o em direto, enquanto compram alimentos. E por cujos produtos est\u00e3o dispostos a gastar mais dinheiro do que pela carne de um animal criado em explora\u00e7\u00f5es industriais an\u00f3nimas.<\/p>\n\n\n\n

Para o efeito, a tierwohl.tv fornece uma plataforma para agricultores e retalhistas de produtos alimentares que permite a transmiss\u00e3o de transmiss\u00f5es em direto do est\u00e1bulo para os ecr\u00e3s da loja do retalhista.<\/p>\n\n\n\n

O iniciador da solu\u00e7\u00e3o de transmiss\u00e3o ao vivo tierwohl.tv \u00e9 a Online Software AG, cuja plataforma de software l\u00edder de mercado PRESTIGEenterprise exibe individualmente o programa, incluindo as transmiss\u00f5es ao vivo, nos ecr\u00e3s de lojas especializadas e supermercados.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es sobre www.tierwohl.tv<\/a>.

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, com sede em Weinheim an der Bergstra\u00dfe, apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas, com mais de 35 000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Die Livestream-L\u00f6sung tierwohl.tv der Online Software AG setzt bei der Schaffung von Transparenz in der Tierhaltung neue Ma\u00dfst\u00e4be. Viele Verbraucher vertrauen den Livebildern aus dem Stall mehr als den zahlreichen […]<\/p>\n","protected":false},"author":8,"featured_media":70673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-28695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nAnuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt den Lebensmitteleinzelhandel, Metzgereien sowie die tierhaltenden Erzeugerbetriebe dabei Transparenz zu schaffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/anuga-2021-animal-welfare-tv\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuga 2021: Live-Bilder aus dem Stall ans Regal im Laden \u2013 mehr Transparenz geht nicht! 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