{"id":28825,"date":"2021-09-02T09:00:32","date_gmt":"2021-09-02T07:00:32","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=28825"},"modified":"2024-11-08T15:48:46","modified_gmt":"2024-11-08T14:48:46","slug":"a-vida-e-viva-no-edeka-cramer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/life-ist-live-bei-edeka-cramer\/","title":{"rendered":"A vida \u00e9 viva na EDEKA Cramer - os porcos do est\u00e1bulo ativo e as galinhas poedeiras biol\u00f3gicas s\u00e3o embaixadores do bem-estar animal"},"content":{"rendered":"

O conceito de celeiro ativo de sucesso para su\u00ednos torna-se um chamariz no balc\u00e3o de atendimento das lojas EDEKA Cramer na \u00e1rea de Hannover com a solu\u00e7\u00e3o de transmiss\u00e3o em direto tierwohl.tv. As imagens em direto do galinheiro de postura biol\u00f3gica tamb\u00e9m marcam pontos na prateleira dos ovos. Tierwohl.tv atrai a aten\u00e7\u00e3o dos consumidores e promove a procura dos produtos apresentados, apoiando assim o bem-estar dos animais.<\/em><\/p>\n\n\n\n

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Weinheim, 02 de setembro de 2021 +++<\/strong> Sebastian Cramer, propriet\u00e1rio da EDEKA Cramer, optou pela solu\u00e7\u00e3o de transmiss\u00e3o em direto animalwelfare.tv<\/strong> nos seus mercados. Desde o final de abril animalwelfare.tv<\/strong> Ao vivo, os consumidores dos balc\u00f5es de atendimento de cinco e-centers da regi\u00e3o de Han\u00f4ver podem conhecer ao vivo as condi\u00e7\u00f5es em que s\u00e3o criados os animais cuja carne pode ser comprada no balc\u00e3o. Na prateleira dos ovos, os clientes podem tamb\u00e9m ver o interior de um galinheiro biol\u00f3gico. Diretamente e em direto, enquanto fazem compras.<\/p>\n\n\n\n

A solu\u00e7\u00e3o de transmiss\u00e3o em direto animalwelfare.tv<\/strong> apoia a filosofia empresarial da EDEKA Cramer, que se caracteriza pela frescura, qualidade e servi\u00e7o. Isto tamb\u00e9m inclui transpar\u00eancia: mostrar ao cliente de onde v\u00eam os alimentos, quem est\u00e1 por detr\u00e1s deles e como s\u00e3o produzidos. Parte da marca de qualidade \"Naturally Cramer - We know our suppliers personally\" criada com este objetivo \u00e9 o facto de a maior parte do valor acrescentado ser criado na regi\u00e3o.<\/p>\n\n\n\n

A empresa familiar, que est\u00e1 afiliada \u00e0 EDEKA Minden-Hannover, est\u00e1 ancorada na regi\u00e3o de Han\u00f4ver h\u00e1 mais de 70 anos e encontra-se atualmente na sua terceira gera\u00e7\u00e3o. \"A tradi\u00e7\u00e3o \u00e9 importante para n\u00f3s, estamos orgulhosos da nossa origem, mas sem mudan\u00e7a n\u00e3o h\u00e1 futuro\", explica Sebastian Cramer \"H\u00e1 muitos anos que nos concentramos na regionalidade e a atitude \u00e9 importante para n\u00f3s. \u00c9 por isso que tamb\u00e9m inclu\u00edmos produtos de gl\u00fccksatt na nossa gama, um programa premium que se centra na cria\u00e7\u00e3o de gado adequado \u00e0s esp\u00e9cies. Com o mais de animalwelfare.tv<\/strong> Com as imagens mostradas em direto, queremos estimular a procura destes produtos Gl\u00fccksatt por parte dos nossos clientes. Ao dar ao consumidor uma vis\u00e3o honesta e aut\u00eantica dos bastidores, estamos a refor\u00e7ar a credibilidade\".<\/p>\n\n\n\n

As transmiss\u00f5es do interior do celeiro e da \u00e1rea exterior s\u00e3o complementadas com informa\u00e7\u00f5es adicionais sobre o conceito Gl\u00fccksatt e imagens emocionais da quinta da fam\u00edlia de agricultores. Todos os elementos s\u00e3o combinados para criar um programa de entretenimento para o cliente que espera ao balc\u00e3o. Outro animalwelfare.tv<\/strong>-Os consumidores podem encontrar a nova instala\u00e7\u00e3o na prateleira dos ovos, onde s\u00e3o mostradas imagens em direto de galinhas poedeiras biol\u00f3gicas de Cassenshof em Inzm\u00fchlen. A EDEKA Cramer tem uma parceria de longa data com a Cassenshof, que pode agora ser apresentada de forma transparente.<\/p>\n\n\n\n

\"H\u00e1 anos que utilizamos a plataforma de comunica\u00e7\u00e3o PRESTIGEenterprise para a comunica\u00e7\u00e3o com o cliente nas nossas lojas. Tanto para a gest\u00e3o de conte\u00fados dos v\u00e1rios ecr\u00e3s, incluindo os ecr\u00e3s das balan\u00e7as nos balc\u00f5es de atendimento, como para todo o volume de impress\u00e3o, ou seja, para os cartazes, etiquetas e penduradores de teto\", acrescenta Sebastian Cramer \"\u00c9 por isso que a integra\u00e7\u00e3o da solu\u00e7\u00e3o tierwohl.tv foi f\u00e1cil.\"<\/p>\n\n\n\n

Os animais \"Gl\u00fccksatt\" mostrados na transmiss\u00e3o em direto crescem num \"celeiro ativo para porcos\". Este conceito foi lan\u00e7ado em 2012 por Gabriele M\u00f6rixmann, de Melle, e representa uma forma alternativa de cria\u00e7\u00e3o entre a agricultura convencional e a agricultura biol\u00f3gica. Combina as vantagens de ambos os tipos de cria\u00e7\u00e3o. Entre outras coisas, o dobro do espa\u00e7o (1,5 m\u00b2) exigido por lei, acesso ilimitado \u00e0s v\u00e1rias \u00e1reas do est\u00e1bulo (\u00e1rea de recreio e alimenta\u00e7\u00e3o, \u00e1rea de repouso, \u00e1rea de enraizamento) em pisos de palha e de ripas, terra\u00e7o exterior de acesso livre (ar fresco) e sem corte de caudas encaracoladas.<\/p>\n\n\n\n

A ideia subjacente ao conceito de gl\u00fccksatt: a carne de qualidade excecional s\u00f3 est\u00e1 dispon\u00edvel atrav\u00e9s de uma origem controlada, de m\u00e9todos de cria\u00e7\u00e3o adequados \u00e0s esp\u00e9cies, de um tratamento respeitoso dos animais e de m\u00e9todos de transforma\u00e7\u00e3o higi\u00e9nicos impec\u00e1veis. Os animais devem sofrer o m\u00ednimo de stress poss\u00edvel - tanto durante o transporte como durante o abate. As hormonas do stress contradizem o conceito de bem-estar animal e reduzem a qualidade da carne. As elevadas exig\u00eancias que colocamos \u00e0s nossas pr\u00f3prias ac\u00e7\u00f5es e o respeito pelos animais garantem uma carne de qualidade excecional. Os animais s\u00e3o criados, abatidos e transformados regionalmente - todas as fases s\u00e3o comunicadas de forma transparente e podem ser rastreadas pelo consumidor.

Sobre tierwohl.tv<\/strong><\/p>\n\n\n\n

animalwelfare.tv<\/strong>uma marca da Online Software AG, apoia os retalhistas e os agricultores a comunicarem aos consumidores, de forma convincente e cred\u00edvel, o seu compromisso com um maior bem-estar dos animais. O objetivo \u00e9 utilizar a televis\u00e3o em direto para dar aos consumidores do mercado alimentar uma vis\u00e3o clara das condi\u00e7\u00f5es de cria\u00e7\u00e3o e de vida dos animais cuja carne compram e cujos ovos querem comer. E pelos quais est\u00e3o dispostos a gastar mais dinheiro do que pela carne de um animal criado em explora\u00e7\u00f5es industriais an\u00f3nimas. Para tal, a tierwohl.tv disponibiliza uma plataforma para agricultores e retalhistas que permite a transmiss\u00e3o de uma imagem em direto do est\u00e1bulo para os ecr\u00e3s da loja do retalhista.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es sobre https:\/\/tierwohl.tv<\/a>

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, com sede em Weinheim an der Bergstra\u00dfe, apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas, com mais de 35 000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a>

Sobre EDEKA Cramer<\/strong><\/p>\n\n\n\n

A Wilhelm Cramer GmbH tem uma hist\u00f3ria cheia de acontecimentos. Desde a pequena mercearia em 1947, passando pelos primeiros mercados self-service nos anos 60, at\u00e9 aos conhecidos mercados de experi\u00eancia actuais, temos vindo a desenvolver-nos e a reinventar-nos constantemente. Atualmente, a Wilhelm Cramer GmbH gere nove grandes E-centers na regi\u00e3o de Han\u00f4ver, o que faz dela o maior retalhista na regi\u00e3o EDEKA Minden-Hanover.<\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreiches Aktivstall-Konzept f\u00fcr Schweine wird mit der Livestream-L\u00f6sung tierwohl.tv ein Hingucker an der Bedientheke der EDEKA Cramer-M\u00e4rkte im Raum Hannover. Auch am Eierregal punkten die Live-Bilder aus dem Stall der […]<\/p>\n","protected":false},"author":9,"featured_media":70672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-28825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nLife ist live bei EDEKA Cramer - Schweine aus dem Aktivstall und Bio-Legehennen als Botschafter des Tierwohls - Online Software AG<\/title>\n<meta name=\"description\" content=\"tierwohl.tv unterst\u00fctzt H\u00e4ndler und Landwirte dabei, ihr Engagement\u00a0f\u00fcr mehr Tierwohl\u00a0an die Verbraucher zu kommunizieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-vida-e-viva-no-edeka-cramer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life ist live bei EDEKA Cramer - 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