{"id":35457,"date":"2022-10-20T10:32:45","date_gmt":"2022-10-20T08:32:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=35457"},"modified":"2024-11-08T15:38:40","modified_gmt":"2024-11-08T14:38:40","slug":"rewe-dugonjic-alexa","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/rewe-dugonjic-alexa\/","title":{"rendered":"REWE Dugonjic - \"Alexa, onde \u00e9 que posso encontrar sushi?\""},"content":{"rendered":"

O piloto digital guia os clientes atrav\u00e9s do mundo de mercadorias da REWE Dugonjic. O sistema de orienta\u00e7\u00e3o por voz \u00e9 da Online Software e baseia-se no software PRESTIGEenterprise.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Heidelberg, 20 de outubro de 2022<\/strong> +++ Quem \u00e9 que nunca passou por isto? Prateleiras cheias e uma variedade de produtos que pode ser confusa. Isto \u00e9 um desafio, especialmente para os novos clientes. Mas em Unterschlei\u00dfheim, perto de Munique, a procura de produtos espec\u00edficos \u00e9 coisa do passado. Aqui, o importante \u00e9 encontrar em vez de procurar. Ap\u00f3s a extensa remodela\u00e7\u00e3o da loja REWE Dugonjic em Unterschlei\u00dfheim, os clientes s\u00e3o recebidos \u00e0 entrada pela Alexa, o sistema de voz da Amazon. Com a ajuda do software integrado PRESTIGEenterprise da Online Software AG, os clientes podem descobrir, de forma divertida, onde podem encontrar determinados artigos na loja. A Alexa explica primeiro, por voz, em que corredor se encontra o produto desejado e depois mostra o caminho para l\u00e1 num ecr\u00e3 grande.<\/p>\n\n\n\n

\"Quis oferecer aos habitantes de Unterschlei\u00dfheim uma loja moderna com elementos digitais que permitem uma liga\u00e7\u00e3o ao mundo online e aos servi\u00e7os associados\", afirma o propriet\u00e1rio Husein Dugonjic, explicando a sua decis\u00e3o a favor da utiliza\u00e7\u00e3o marcadamente elevada de dispositivos digitais na sua loja, acrescentando: \"Os clientes aprenderam a utilizar e a apreciar os benef\u00edcios do retalho digital nos \u00faltimos dois anos e eu quero combinar estes mundos para oferecer aos meus clientes o melhor servi\u00e7o ao cliente: Informa\u00e7\u00f5es mais acess\u00edveis no local e mais op\u00e7\u00f5es de aconselhamento, mesmo para os clientes que n\u00e3o gostam de perguntar ao pessoal de vendas\".<\/p>\n\n\n\n

A aplica\u00e7\u00e3o lingu\u00edstica de f\u00e1cil utiliza\u00e7\u00e3o que est\u00e1 na base desta solu\u00e7\u00e3o foi desenvolvida pela Online Software AG. Todos os conte\u00fados s\u00e3o geridos e preenchidos pela plataforma de software PRESTIGEenterprise. Estes conte\u00fados podem ser alterados de forma r\u00e1pida e simples em qualquer altura. Isto significa que os clientes est\u00e3o sempre actualizados em rela\u00e7\u00e3o \u00e0s suas compras.<\/p>\n\n\n\n

\"O que estamos a experimentar aqui \u00e9 mais um passo sensato no sentido da comunica\u00e7\u00e3o interactiva com o cliente nas lojas de retalho. O cliente pode encontrar o produto desejado na prateleira muito facilmente, sem barreiras, utilizando apenas a palavra falada. \u00c9 uma mais-valia tanto para o consumidor como para o retalhista. E a chave certa \u00e9 a fala\", diz Volker Wissmann, Diretor Executivo da Online Software AG em Heidelberg.<\/p>\n\n\n\n

A REWE Dugonjic oferece uma extensa gama de cerca de 20.000 artigos de uso quotidiano numa \u00e1rea de vendas de aproximadamente 1.680 metros quadrados. O foco est\u00e1 nos produtos frescos, produtos regionais e de conveni\u00eancia.
<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n


Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
F\u00f3rum 7
69126 Heidelberg, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Digitaler Lotse f\u00fchrt durch die Warenwelt von REWE Dugonjic. Das sprachbasierte Wegeleitsystem stammt von Online Software und basiert auf der Software PRESTIGEenterprise. Heidelberg, 20. Oktober 2022 +++ Wer kennt es […]<\/p>\n","protected":false},"author":9,"featured_media":70649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-35457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nREWE Dugonjic - "Alexa, wo finde ich Sushi?" - Online Software AG<\/title>\n<meta name=\"description\" content=\"Mit Hilfe der Software PRESTIGEenterprise der Online Software AG k\u00f6nnen Kunden sich informieren, wo sie bestimmte Artikel im Markt finden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/rewe-dugonjic-alexa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REWE Dugonjic - 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