{"id":38740,"date":"2023-01-30T10:00:13","date_gmt":"2023-01-30T09:00:13","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=38740"},"modified":"2024-11-08T15:37:21","modified_gmt":"2024-11-08T14:37:21","slug":"pm-euroshop2023","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/pm-euroshop2023\/","title":{"rendered":"EuroShop 2023: Experimente o colorido mundo do retalho a preto e branco"},"content":{"rendered":"

No PRESTIGE Solution Campus, a Online Software apresentar\u00e1 o \u00fanico software de sinaliza\u00e7\u00e3o digital do mundo que tamb\u00e9m imprime na perfei\u00e7\u00e3o - a preto, branco e a cores.<\/em><\/p>\n\n\n\n

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Heidelberg, 30 de janeiro de 2023 +++<\/strong> Mais do que nunca, uma apar\u00eancia inconfund\u00edvel \u00e9 o que conta no branding de retalho. O portef\u00f3lio de solu\u00e7\u00f5es apresentado pela Online Software AG no pavilh\u00e3o 6\/A 57 da EuroShop 2023 gira, portanto, em torno da conformidade consistente com o design corporativo - fornecido centralmente, individualizado localmente com um elevado valor de reconhecimento em grandes cadeias de lojas em diferentes regi\u00f5es e pa\u00edses.<\/p>\n\n\n\n

Estamos a acabar com o pensamento a preto e branco! Os retalhistas n\u00e3o t\u00eam de decidir se preferem os suportes digitais ou impressos no ponto de venda. Ambos os suportes t\u00eam o seu lugar na abordagem ao cliente. No PRESTIGE Solution Campus, a Online Software demonstra que n\u00e3o \u00e9 necess\u00e1rio um software separado para cada meio e como o PRESTIGEenterprise pode ser utilizado para automatizar de forma completa e abrangente muitos processos na cria\u00e7\u00e3o de publicidade para ecr\u00e3s digitais, etiquetas electr\u00f3nicas de prateleira (ESL) e cartazes impressos.<\/p>\n\n\n\n

Ser\u00e1 dada especial aten\u00e7\u00e3o \u00e0 integra\u00e7\u00e3o do AEP no panorama do software existente e aos desafios do planeamento de marketing em todos os canais, independentemente do meio de comunica\u00e7\u00e3o e do fabricante.<\/p>\n\n\n\n

A transmiss\u00e3o em direto tamb\u00e9m se tornar\u00e1 cada vez mais importante em 2023, depois de um estudo da Universidade de Kassel ter demonstrado o seu efeito positivo na credibilidade e, consequentemente, nas vendas. A transpar\u00eancia e a autenticidade s\u00e3o bem recebidas pelos clientes e a transmiss\u00e3o em direto oferece a oportunidade de transmitir o que est\u00e1 a acontecer numa explora\u00e7\u00e3o de frangos, por exemplo, diretamente para o balc\u00e3o de atendimento do supermercado. Isto d\u00e1 aos clientes uma vis\u00e3o das condi\u00e7\u00f5es reais em que s\u00e3o criados os animais cuja carne, ovos ou leite podem comprar na loja.<\/p>\n\n\n\n

A Online Software continua a centrar-se na comunica\u00e7\u00e3o interna com as suas aplica\u00e7\u00f5es para eventos e comunidades. Cada vez mais retalhistas est\u00e3o a descobrir as aplica\u00e7\u00f5es como uma forma de transmitir informa\u00e7\u00f5es aos funcion\u00e1rios r\u00e1pida e facilmente, de uma forma que \u00e9 f\u00e1cil de compreender e segura. O correio eletr\u00f3nico j\u00e1 teve o seu tempo e quem n\u00e3o quer prescindir das cartas - para bem do ambiente e tamb\u00e9m dos custos? Programas de forma\u00e7\u00e3o, hor\u00e1rios de cantina e de trabalho, bem como feedback r\u00e1pido podem ser facilmente mapeados numa aplica\u00e7\u00e3o e a PRESTIGEenterprise AppBaukasten j\u00e1 oferece muitos m\u00f3dulos prontos para isso.<\/p>\n\n\n\n

Por \u00faltimo, mas n\u00e3o menos importante, a Online Software, em colabora\u00e7\u00e3o com a empresa de marketing FRAMEN, ir\u00e1 mostrar como as interfaces PRESTIGEenterprise permitem a comercializa\u00e7\u00e3o program\u00e1tica de alta qualidade de espa\u00e7os publicit\u00e1rios digitais no POS. \"A publicidade program\u00e1tica de forma totalmente automatizada \u00e9 uma das principais \u00e1reas de crescimento no segmento de publicidade DooH (digital out of home).<\/p>\n\n\n\n

Euroshop 2023: Estas tend\u00eancias esperam por si<\/a>

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
F\u00f3rum 7
69126 Heidelberg, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software zeigt auf dem PRESTIGE Solution Campus die weltweit einzige Digital Signage Software, die auch perfekt druckt \u2013 schwarz, wei\u00df und in Farbe. Heidelberg, 30 Januar 2023 +++ Mehr […]<\/p>\n","protected":false},"author":9,"featured_media":70647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-38740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software mit seinen Veranstaltungs- und Community-Apps den Schwerpunkt auf interne Kommunikation sind f\u00fcr H\u00e4ndler optimal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/pm-euroshop2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop 2023: Die bunte Welt des Handels schwarz auf wei\u00df erleben - 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