{"id":39920,"date":"2023-02-24T10:33:34","date_gmt":"2023-02-24T09:33:34","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=39920"},"modified":"2024-11-08T15:38:43","modified_gmt":"2024-11-08T14:38:43","slug":"pm-retalho-media-qualidade-marketing","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/pm-retail-media-qualitaetsvermarktung\/","title":{"rendered":"Meios de comunica\u00e7\u00e3o social de retalho Marketing de qualidade"},"content":{"rendered":"

A Online Software coopera com a FRAMEN na publicidade digital program\u00e1tica em POS baseada na PRESTIGEenterprise. A solu\u00e7\u00e3o conjunta ser\u00e1 apresentada pela primeira vez na EuroShop 2023 em D\u00fcsseldorf.<\/em><\/p>\n\n\n\n

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Heidelberg, 24 de fevereiro de 2023 +++ <\/strong>Juntamente com o seu parceiro de marketing FRAMEN, uma start-up de tecnologia de media de retalho da Axel Springer, a Online Software ir\u00e1 demonstrar no Hall 6\/A 57 da EuroShop 2023 como os ecr\u00e3s podem ser utilizados como um ponto de contacto digital na loja para gerar receitas de marketing atrav\u00e9s de publicidade program\u00e1tica.<\/p>\n\n\n\n

A FRAMEN oferece uma plataforma de distribui\u00e7\u00e3o de conte\u00fados din\u00e2micos que traz infotainment, entretenimento e publicidade paga para os retalhistas no quadro da publicidade digital de retalho. Na EuroShop 2023, a FRAMEN apresentar\u00e1 o seu software online como uma forma de os retalhistas explorarem automaticamente novas fontes de receitas nos seus POS. A carater\u00edstica especial da solu\u00e7\u00e3o hol\u00edstica com o PRESTIGEenterprise \u00e9 que o retalhista mant\u00e9m 100 por cento de controlo sobre o que \u00e9 mostrado, em que ecr\u00e3s \u00e9 mostrado e em que propor\u00e7\u00e3o \u00e9 mostrado em rela\u00e7\u00e3o ao seu pr\u00f3prio conte\u00fado.<\/p>\n\n\n\n

Os retalhistas j\u00e1 est\u00e3o a utilizar ecr\u00e3s para se dirigirem digitalmente aos clientes na loja, comunicando ofertas, eventos, servi\u00e7os e muito mais. Com a FRAMEN, estes ecr\u00e3s podem ser utilizados como canais de publicidade nas lojas, em conjunto com parceiros industriais selecionados. Gra\u00e7as a um controlo de qualidade exaustivo, o ecr\u00e3 pode ser aberto como invent\u00e1rio de publicidade no ponto de venda para o marketing dos meios de comunica\u00e7\u00e3o a retalho. Isto permite aos retalhistas explorar novas fontes de rendimento sem renunciar ao controlo da comunica\u00e7\u00e3o da sua pr\u00f3pria marca na loja.<\/p>\n\n\n\n

Marketing de qualidade significa o conte\u00fado certo, no momento certo e no local certo para comunicar com o cliente certo.

Sobre a FRAMEN<\/strong><\/p>\n\n\n\n

FRAMEN GmbH<\/a>

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
F\u00f3rum 7
69126 Heidelberg, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Online Software kooperiert mit FRAMEN bei der programmatischen digitalen POS-Werbung auf Basis von PRESTIGEenterprise. Erstmalig wird die gemeinsame L\u00f6sung auf der EuroShop 2023 in D\u00fcsseldorf pr\u00e4sentiert. Heidelberg, 24 Februar 2023 […]<\/p>\n","protected":false},"author":9,"featured_media":70646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-39920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nRetail Media Qualit\u00e4tsvermarktung - Online Software AG<\/title>\n<meta name=\"description\" content=\"FRAMEN bietet eine dynamische Contentplattform an, die Infotainment, Entertainment sowie bezahlte Medienwerbung f\u00fcr den Einzelhandel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/pm-retalho-media-qualidade-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Qualit\u00e4tsvermarktung - 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