{"id":40069,"date":"2023-02-27T12:04:24","date_gmt":"2023-02-27T11:04:24","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40069"},"modified":"2024-11-08T15:30:35","modified_gmt":"2024-11-08T14:30:35","slug":"software-multi-esl","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/multi-esl-software\/","title":{"rendered":"A Online Software apresenta software multi-ESL para empresas comerciais multinacionais"},"content":{"rendered":"

Mais vis\u00e3o geral e m\u00e1xima flexibilidade com o PRESTIGEenterprise - tamb\u00e9m para conte\u00fados ESL: O Software Online coopera com todos os principais fabricantes de ESL para simplificar a integra\u00e7\u00e3o no planeamento da publicidade na loja.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Heidelberg, 27 de fevereiro de 2023 +++<\/strong> No PRESTIGE Solution Campus no Hall 6\/A 57 na EuroShop 2023, a Online Software apresentar\u00e1 os seus parceiros ESL (ESL - Electronic Shelf Label) Delfi, Hanshow, Rainus, SES imagotag e SoluM e mostrar\u00e1 como pode ser a gest\u00e3o de conte\u00fados ESL independente do fornecedor.<\/p>\n\n\n\n

As vantagens das etiquetas electr\u00f3nicas para prateleiras s\u00e3o \u00f3bvias: controlo centralizado de pre\u00e7os, excelente atualiza\u00e7\u00e3o de produtos e pre\u00e7os, actualiza\u00e7\u00f5es r\u00e1pidas, poupan\u00e7a de tempo atrav\u00e9s da automatiza\u00e7\u00e3o e redu\u00e7\u00e3o da carga de trabalho dos funcion\u00e1rios. Desde que a tecnologia de papel eletr\u00f3nico tornou poss\u00edvel a apresenta\u00e7\u00e3o de fontes, n\u00fameros e log\u00f3tipos de uma forma que poupa energia - e at\u00e9 os real\u00e7a a cores - a tecnologia ESL tem estado na moda.<\/p>\n\n\n\n

\"Depois de investir no hardware, o maior desafio reside na gest\u00e3o do conte\u00fado e na sua integra\u00e7\u00e3o no cen\u00e1rio de TI existente. Os utilizadores utilizam normalmente um sistema de software existente, como o PRESTIGEenterprise, para planear a publicidade nas suas lojas\", explica Fritz Hanzek, Consultor de Vendas da ESL, acrescentando: \"Por isso, \u00e9 \u00fatil que existam interfaces para o sistema de gest\u00e3o da ESL e que a etiquetagem eletr\u00f3nica das prateleiras possa tamb\u00e9m ser planeada e distribu\u00edda utilizando o software existente\".<\/p>\n\n\n\n

Fritz Hanzek, especialista em ESL, tem aconselhado os clientes de retalho da Online Software na sua integra\u00e7\u00e3o do ESL desde outubro de 2022. Nascido na \u00c1ustria, ajudou a criar a empresa de tecnologia de retalho imagotag e levou-a ao sucesso como fornecedor l\u00edder de etiquetas de pre\u00e7o electr\u00f3nicas para o retalho tradicional. Mais tarde, Hanzek juntou-se \u00e0 SES imagotag como Vice-Presidente Executivo S\u00e9nior da CEE e membro do Conselho de Administra\u00e7\u00e3o Global, sendo respons\u00e1vel pela Alemanha, Su\u00ed\u00e7a, \u00c1ustria, Europa de Leste, R\u00fassia, Turquia e Brasil.<\/p>\n\n\n\n

Com a sua plataforma de comunica\u00e7\u00e3o PRESTIGEenterprise, a Online Software AG oferece um software que os retalhistas podem utilizar para criar, planear e distribuir toda a comunica\u00e7\u00e3o da sua loja - tanto para dispositivos de sa\u00edda digital, como ecr\u00e3s, balan\u00e7as e ESL, como para impressoras para a impress\u00e3o tradicional de cartazes e etiquetas. Com a Fritz Hanzek, a empresa de software est\u00e1 a dar o exemplo da digitaliza\u00e7\u00e3o e do avan\u00e7o do AEP. Ao mesmo tempo, o mercado austr\u00edaco est\u00e1 a ganhar import\u00e2ncia e a ser servido de forma mais intensa com o apoio da Hanzek.

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
F\u00f3rum 7
69126 Heidelberg, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Mehr \u00dcberblick und gr\u00f6\u00dftm\u00f6gliche Flexibilit\u00e4t mit PRESTIGEenterprise \u2013 auch f\u00fcr ESL-Inhalte: Online Software kooperiert mit allen marktbedeutenden ESL Herstellern zur einfacheren Einbindung in die Filial-Werbeplanung. Heidelberg, 27. Februar 2023 +++ […]<\/p>\n","protected":false},"author":8,"featured_media":70638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nOnline Software zeigt Multi-ESL Software f\u00fcr Multi-Nationale Handelsunternehmen - Online Software AG<\/title>\n<meta name=\"description\" content=\"Meist nutzen die Anwender zur Planung ihrer Filialwerbung ein bestehendes Softwaresystem, wie beispielweise PRESTIGEenterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/software-multi-esl\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Software zeigt Multi-ESL Software f\u00fcr Multi-Nationale Handelsunternehmen - 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