{"id":40223,"date":"2023-03-06T15:53:40","date_gmt":"2023-03-06T14:53:40","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=40223"},"modified":"2024-11-08T15:28:37","modified_gmt":"2024-11-08T14:28:37","slug":"as-principais-tendencias-da-euroshop-2023-com-prestigio","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/euroshop-top-trends-2023-mit-prestige\/","title":{"rendered":"As principais tend\u00eancias da EuroShop para 2023 com PRESTIGE"},"content":{"rendered":"

O software em linha ganha pontos com a publicidade program\u00e1tica para o marketing de qualidade dos meios de comunica\u00e7\u00e3o a retalho, o Scan & Go como aplica\u00e7\u00e3o para smartphone e a liga\u00e7\u00e3o ESL independente do fabricante.<\/em><\/p>\n\n\n\n

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Heidelberg, 3 de mar\u00e7o de 2023 +++<\/strong> A Online Software voltou a receber muitos visitantes internacionais no seu stand na EuroShop 2023. Este ano, mais de 81.000 visitantes profissionais deslocaram-se a D\u00fcsseldorf para conhecer ao vivo as \u00faltimas tend\u00eancias do retalho.<\/p>\n\n\n\n

\"Os principais t\u00f3picos para os visitantes da EuroShop 2023 inclu\u00edram o marketing de qualidade de m\u00eddia de varejo (publicidade program\u00e1tica @ POS) junto com a Framen, subsidi\u00e1ria da Axel Springer, e a conex\u00e3o independente do fabricante de nossa plataforma de software PRESTIGEenterprise para etiquetas eletr\u00f4nicas de prateleira (ESL) de fornecedores l\u00edderes de mercado\", explica J\u00fcrgen Berens von Rautenfeld, CEO da Online Software AG, acrescentando \"A integra\u00e7\u00e3o de um cliente chatGPT para a cria\u00e7\u00e3o aut\u00f4noma baseada em IA de publicidade digital de POS que impulsiona as vendas atraiu muita aten\u00e7\u00e3o como uma inova\u00e7\u00e3o t\u00e9cnica apresentada pela primeira vez.<\/p>\n\n\n\n

Os visitantes tamb\u00e9m mostraram grande interesse na solu\u00e7\u00e3o Scan & Go, muito f\u00e1cil de implementar, com uma aplica\u00e7\u00e3o para smartphone e na utiliza\u00e7\u00e3o de aplica\u00e7\u00f5es m\u00f3veis para acompanhar digitalmente eventos e fun\u00e7\u00f5es. A solu\u00e7\u00e3o tierwohl.tv, que mostra transmiss\u00f5es em direto do celeiro diretamente no POS, chamou a aten\u00e7\u00e3o de muitos visitantes - e n\u00e3o apenas do sector do retalho alimentar. A solu\u00e7\u00e3o est\u00e1 pronta para o mercado desde 2020 e foi mostrada numa escala pela primeira vez na EuroShop. Em combina\u00e7\u00e3o com o queijo ou a carne pesados, tamb\u00e9m \u00e9 poss\u00edvel apresentar informa\u00e7\u00f5es relevantes sobre o agricultor.<\/p>\n\n\n\n

Quer se trate de etiquetas electr\u00f3nicas de prateleira (ESL) ou etiquetas de pre\u00e7o impressas, ecr\u00e3s ou cartazes, caixas, balan\u00e7as ou aplica\u00e7\u00f5es, a gest\u00e3o de conte\u00fados \u00e9 um desafio para o marketing centralizado das grandes empresas de retalho. Muitas vezes, cada suporte de exposi\u00e7\u00e3o tem o seu pr\u00f3prio software como solu\u00e7\u00e3o aut\u00f3noma. A plataforma de software PRESTIGEenterprise, por outro lado, pode ser utilizada tanto para o planeamento e distribui\u00e7\u00e3o de mensagens publicit\u00e1rias digitais como para a gest\u00e3o de suportes de impress\u00e3o. Isso faz do PRESTIGEenterprise o \u00fanico software de sinaliza\u00e7\u00e3o digital do mundo que tamb\u00e9m pode imprimir.<\/p>\n\n\n\n

PRESTIGEenterprise \u00e9 mais do que apenas um sistema de gest\u00e3o de conte\u00fados (CMS) para sinal\u00e9tica digital e suportes impressos. Os retalhistas n\u00e3o t\u00eam de decidir entre meios digitais ou impressos no POS. Ambos os meios t\u00eam o seu lugar na abordagem aos clientes. No PRESTIGE Solution Campus, a Online Software mostra que n\u00e3o \u00e9 necess\u00e1rio ter software separado para cada meio e como o PRESTIGEenterprise pode ser usado para automatizar muitos processos na cria\u00e7\u00e3o de publicidade para ecr\u00e3s e cartazes.

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
F\u00f3rum 7
69126 Heidelberg, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Online Software punktet mit programmatic advertising f\u00fcr Retail Media Qualit\u00e4tsvermarktung, Scan & Go als Smartphone-App und herstellerunabh\u00e4ngige ESL Anbindung. Heidelberg, 3. M\u00e4rz 2023 +++ Auf der EuroShop 2023 konnte Online […]<\/p>\n","protected":false},"author":9,"featured_media":70636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-40223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nEuroShop Top Trends 2023 mit PRESTIGE - Online Software AG<\/title>\n<meta name=\"description\" content=\"PRESTIGEenterprise von Online Software AG ist mehr als ein Content Management System (CMS) f\u00fcr Digital Signage und Print-Medien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/as-principais-tendencias-da-euroshop-2023-com-prestigio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EuroShop Top Trends 2023 mit PRESTIGE - 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