{"id":5562,"date":"2018-03-05T10:23:41","date_gmt":"2018-03-05T09:23:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5562"},"modified":"2024-11-08T16:14:21","modified_gmt":"2024-11-08T15:14:21","slug":"eurocis-2018-excelencia-no-posto-de-venda-com-sucesso-na-publicidade-em-tempo-real-controlo-robotico","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/eurocis-2018-exzellenz-am-pos-mit-echtzeit-werbeerfolgskontrolle-robotik\/","title":{"rendered":"EuroCIS 2018: Excel\u00eancia no POS com monitoriza\u00e7\u00e3o do sucesso da publicidade em tempo real, rob\u00f3tica e intelig\u00eancia artificial"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Os especialistas do sector retalhista mostraram-se particularmente interessados na digitaliza\u00e7\u00e3o dos pontos de venda, na automatiza\u00e7\u00e3o e no acompanhamento do sucesso das promo\u00e7\u00f5es nos pontos de venda. Cada vez mais solu\u00e7\u00f5es se baseiam na intelig\u00eancia artificial em conjunto com assistentes de voz e robots.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1002\" height=\"669\" data-id=\"70643\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm.jpg\" alt=\"\" class=\"wp-image-70643\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm.jpg 1002w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm-768x513.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/IOT-Statistik-Bildschirm-18x12.jpg 18w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"577\" data-id=\"70642\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-1024x577.jpg\" alt=\"\" class=\"wp-image-70642\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-1024x577.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-300x169.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-768x432.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1-18x10.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Mobile-1030x580-1.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul.jpg\"><img decoding=\"async\" width=\"1001\" height=\"668\" data-id=\"70641\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul.jpg\" alt=\"\" class=\"wp-image-70641\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul.jpg 1001w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul-768x513.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Roboter_Paul-18x12.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"666\" data-id=\"70644\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten.jpg\" alt=\"\" class=\"wp-image-70644\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten.jpg 1001w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten-768x511.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/03\/OnlineSoftwareAG_Schaukasten-18x12.jpg 18w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 05 de mar\u00e7o de 2018 +++ <\/strong>Sob o lema \u201eExcel\u00eancia no POS - Brilhe com uma comunica\u00e7\u00e3o impressionante com o cliente\u201c, a Online Software apresentou uma vasta gama de solu\u00e7\u00f5es para marketing multim\u00e9dia no POS na EuroCIS deste ano. Juntamente com os parceiros de solu\u00e7\u00f5es Allgeier Enterprise Services, AOPEN, NEXGEN smart instore e Samsung Electronics, foram apresentadas no PRESTIGE Solution Campus muitas novas solu\u00e7\u00f5es e ideias para uma abordagem perfeita ao cliente com base no software l\u00edder de mercado PRESTIGEenterprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Houve uma procura particularmente forte de solu\u00e7\u00f5es baseadas na combina\u00e7\u00e3o de reconhecimento de voz e intelig\u00eancia artificial, que melhoram significativamente o servi\u00e7o ao cliente e reduzem a carga de trabalho do pessoal de vendas. No entanto, a otimiza\u00e7\u00e3o do planeamento da publicidade no POS atrav\u00e9s dos primeiros sistemas de monitoriza\u00e7\u00e3o do sucesso da publicidade em tempo real foi tamb\u00e9m um tema importante para muitos visitantes da feira.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"O n\u00edvel de maturidade das tecnologias de POS nunca foi t\u00e3o bom e os muitos pedidos de informa\u00e7\u00e3o espec\u00edficos dos visitantes profissionais no stand da Online Software AG mostraram claramente que os retalhistas tradicionais est\u00e3o prontos para investir em tecnologias futuras este ano\", explica J\u00fcrgen Berens von Rautenfeld, CEO da Online Software AG. \"A implementa\u00e7\u00e3o r\u00e1pida e a utiliza\u00e7\u00e3o intuitiva pelo comprador s\u00e3o o foco de todos os retalhistas\", afirma Berens von Rautenfeld. Isto tamb\u00e9m foi demonstrado pelo grande interesse demonstrado pela vitrina interactiva para a \u00e1rea exterior, que foi apresentada pela primeira vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais informa\u00e7\u00f5es sobre as solu\u00e7\u00f5es apresentadas pela Online Software AG<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais informa\u00e7\u00f5es sobre as solu\u00e7\u00f5es baseadas na IA e na assist\u00eancia por voz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui assim a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Saiba mais sobre os nossos <a title=\"Software de sinaliza\u00e7\u00e3o digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/software-de-sinalizacao-digital\/\">Software de sinaliza\u00e7\u00e3o digital<\/a> experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A associa\u00e7\u00e3o comercial de camas ABK apoia os seus membros na abordagem digital dos clientes no POS e utiliza o software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise para este fim. <\/p>","protected":false},"author":9,"featured_media":70828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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