{"id":5607,"date":"2018-01-18T10:32:14","date_gmt":"2018-01-18T09:32:14","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5607"},"modified":"2024-11-08T16:09:05","modified_gmt":"2024-11-08T15:09:05","slug":"prestigio-parceiro-dia-brilho-com-substancia-excelentes-solucoes-conquistar-o-pos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/prestige-partnertag-brillanz-mit-substanz-exzellente-loesungen-erobern-den-pos\/","title":{"rendered":"Dia do Parceiro PRESTIGE: Brilhantismo com subst\u00e2ncia - Excelentes solu\u00e7\u00f5es conquistam o POS"},"content":{"rendered":"

O 12\u00ba Dia do Parceiro PRESTIGE foi preenchido com temas relacionados com o brilhante POS e as possibilidades t\u00e9cnicas para a sua realiza\u00e7\u00e3o.<\/em><\/p>\n\n\n\n

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Weinheim, 18 de janeiro de 2018 +++ <\/strong>Sob o lema \"Excel\u00eancia no POS - brilhar com uma comunica\u00e7\u00e3o impressionante com o cliente\", especialistas do sector do retalho reuniram-se novamente em Heidelberg, a 16 de janeiro de 2018, para o Dia do Parceiro PRESTIGE da Online Software AG. Todos os anos, clientes e parceiros da empresa de software discutem temas actuais do com\u00e9rcio a retalho fixo. O evento do sector, que se realizou pela d\u00e9cima segunda vez, estabeleceu-se como uma data fixa no mundo do retalho nos \u00faltimos anos.<\/p>\n\n\n\n

O especialista em estudos de mercado Jens L\u00f6nneker, do sal\u00e3o rheingold, esclareceu o que torna o retalho tradicional psicologicamente atraente para os clientes. Questionou a fun\u00e7\u00e3o e o significado do retalho tradicional e apelou aos retalhistas para que tenham mais coragem para desenvolver conceitos disruptivos, a fim de continuarem a conquistar clientes. O CEO e fundador do Gruppe Nymphenburg, Norbert Wittmann, partilhou as suas ideias e apresentou projectos not\u00e1veis de desenvolvimento e reestrutura\u00e7\u00e3o de formatos, bem como solu\u00e7\u00f5es para a otimiza\u00e7\u00e3o de processos e fluxos de trabalho, utilizando casos selecionados. Lutz Schneppendahl, Diretor-Geral da HARRES Metall-design, tamb\u00e9m delineou o que ser\u00e1 a excel\u00eancia digital no design das lojas do futuro.<\/p>\n\n\n\n

Retalhistas como a EDEKA Minden-Hannover, que utiliza a plataforma de software PRESTIGEenterprise para implementar numerosas solu\u00e7\u00f5es digitais para uma melhor abordagem ao cliente na loja, bem como para gerir as suas etiquetas e cartazes impressos com o software, recentemente tamb\u00e9m em conjunto com o sistema EDEKA LUNAR, relataram as suas experi\u00eancias na implementa\u00e7\u00e3o dos seus projectos. Bertram Schreiner e Christian Minz, da EDEKA Minden-Hannover, explicaram os desafios que tais projectos implicam e Rainer Rausch, da tegut..., relatou as novas ferramentas de marketing para uma maior confian\u00e7a do cliente e a comunica\u00e7\u00e3o no POS com t\u00f3picos relevantes para o comprador.<\/p>\n\n\n\n

Um destaque igualmente divertido e emocionante foi um relat\u00f3rio de Volker Wissmann, CEO da Online Software, em direto da maior feira mundial de TI para o retalho, a NRF Big Show, em Nova Iorque. Juntamente com o l\u00edder de opini\u00e3o e perito em inova\u00e7\u00e3o Frank Rehme, apresentou um relat\u00f3rio sobre os principais t\u00f3picos actuais do retalho internacional. Em particular, temas de inova\u00e7\u00e3o como a intelig\u00eancia artificial e o seamless clienting e a sua implementa\u00e7\u00e3o na pr\u00e1tica ocuparam um lugar central.<\/p>\n\n\n\n

\"Estamos muito satisfeitos por termos conseguido mais uma vez definir temas interessantes este ano e, como organizadores dos Dias do Parceiro PRESTIGE, proporcionar aos nossos clientes e parceiros uma plataforma para uma troca aberta de experi\u00eancias. Com o programa de palestras de alto n\u00edvel, pretendemos dar impulsos inovadores que os participantes possam levar para casa e desenvolver nas suas empresas\", afirma J\u00fcrgen Berens von Rautenfeld, Diretor Executivo da Online Software AG. \"O campus universit\u00e1rio de Heidelberg oferece o ambiente inovador ideal para o efeito. Para al\u00e9m da apresenta\u00e7\u00e3o das mais recentes fun\u00e7\u00f5es da plataforma de software PRESTIGEenterprise e da apresenta\u00e7\u00e3o de solu\u00e7\u00f5es tecnicamente avan\u00e7adas, o foco principal foi o debate pessoal e a troca de experi\u00eancias entre utilizadores PRESTIGE. Todos os que quiseram, puderam entrar no clima do evento num ambiente descontra\u00eddo no encontro da noite anterior.\"<\/p>\n\n\n\n

Sobre a Online Software AG<\/span><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui assim a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Saiba mais sobre os nossos Software de sinaliza\u00e7\u00e3o digital<\/a> experi\u00eancia.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A associa\u00e7\u00e3o comercial de camas ABK apoia os seus membros na abordagem digital dos clientes no POS e utiliza o software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise para este fim. <\/p>","protected":false},"author":9,"featured_media":70831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"\nPRESTIGE Partnertag: Brillanz mit Substanz - Exzellente L\u00f6sungen erobern den POS - Online Software AG<\/title>\n<meta name=\"description\" content=\"Am 16. 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