{"id":5614,"date":"2018-01-10T10:36:29","date_gmt":"2018-01-10T09:36:29","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=5614"},"modified":"2024-11-08T16:08:00","modified_gmt":"2024-11-08T15:08:00","slug":"marktkauf-meppen-aposta-em-estantes-digitais-com-a-empresa-prestige-apos-nova-construcao","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/marktkauf-meppen-setzt-nach-neubau-auf-digitales-regal-mit-prestigeenterprise\/","title":{"rendered":"Marktkauf Meppen aposta em estantes digitais com PRESTIGEenterprise ap\u00f3s nova constru\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Pela primeira vez, a EDEKA Minden-Hannover est\u00e1 a instalar uma prateleira digital e um espelho de vestir digital na loja Marktkauf em Meppen. Ambas as solu\u00e7\u00f5es s\u00e3o alimentadas com conte\u00fado pelo software PRESTIGEenterprise, que j\u00e1 \u00e9 utilizado para a gest\u00e3o de impress\u00e3o e para a gest\u00e3o de expositores e balan\u00e7as de balc\u00e3o.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"563\" height=\"1001\" data-id=\"70687\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg\" alt=\"\" class=\"wp-image-70687\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2.jpg 563w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2-169x300.jpg 169w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Digitales_Regal-2-7x12.jpg 7w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg\"><img decoding=\"async\" width=\"506\" height=\"900\" data-id=\"70688\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg\" alt=\"\" class=\"wp-image-70688\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel.jpg 506w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel-169x300.jpg 169w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/01\/OnlineSoftwareAG_EDEKA_Minden_Spiegel-7x12.jpg 7w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 10 de janeiro de 2018 +++ <\/strong>Com a reabertura da loja Marktkauf em Meppen, a EDEKA Minden-Hannover est\u00e1 a avan\u00e7ar com o seu portf\u00f3lio de solu\u00e7\u00f5es para a comunica\u00e7\u00e3o digital em POS. Pela primeira vez, foram instalados em Meppen uma prateleira digital e ecr\u00e3s com fun\u00e7\u00e3o de espelho. Ambas as solu\u00e7\u00f5es s\u00e3o baseadas no software PRESTIGEenterprise, uma plataforma de comunica\u00e7\u00e3o do l\u00edder de mercado Online Software AG. A empresa \u00e9 especializada em solu\u00e7\u00f5es de retalho que se centram na gest\u00e3o central de todos os suportes de POS - impressos, digitais e m\u00f3veis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A prateleira digital encontra-se na sec\u00e7\u00e3o de bebidas espirituosas de alta qualidade da loja. \u00c9 apresentada uma sele\u00e7\u00e3o de diferentes variedades, incluindo whisky e gin, sobre as quais os clientes podem obter mais informa\u00e7\u00f5es na prateleira. Com informa\u00e7\u00f5es pormenorizadas, como a origem e o sabor, os clientes podem encontrar a variedade certa. \"Queremos familiarizar os clientes com produtos que n\u00e3o est\u00e3o inclu\u00eddos no seu cesto de compras di\u00e1rio\", explica Marius Lorenz, o funcion\u00e1rio respons\u00e1vel pelo projeto \"Prateleira Virtual\" na EDEKA Minden-Hannover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numa fase posterior de expans\u00e3o, os clientes poder\u00e3o imprimir um recibo diretamente na prateleira, de modo a poderem levantar o produto desejado na caixa, no balc\u00e3o de informa\u00e7\u00f5es ou na sa\u00edda de mercadorias. \"A prateleira virtual d\u00e1-nos a oportunidade de oferecer aos nossos clientes uma gama particularmente vasta de produtos. Isto aplica-se, por exemplo, \u00e0s bebidas espirituosas, mas tamb\u00e9m a gamas que ocupam muito espa\u00e7o, como os produtos de linha branca\", resume Marius Lorenz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 tamb\u00e9m uma inova\u00e7\u00e3o para o sector t\u00eaxtil. Um espelho digital est\u00e1 a ser utilizado aqui pela primeira vez. Trata-se de uma tecnologia de ecr\u00e3 que permite utilizar um ecr\u00e3 simultaneamente como espelho e para apresentar promo\u00e7\u00f5es. A superf\u00edcie do espelho pode ser utilizada para ofertas e informa\u00e7\u00f5es quando n\u00e3o est\u00e1 a ser utilizada e \u00e9 transformada num espelho atrav\u00e9s de um sensor de proximidade assim que um cliente se aproxima e pretende utilizar o sistema como espelho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um outro espelho digital \u00e9 utilizado na proximidade imediata das casas de banho dos clientes. Aqui, os clientes podem dar uma \u00faltima olhadela \u00e0 sua apar\u00eancia, se assim o desejarem. As not\u00edcias, a meteorologia e as informa\u00e7\u00f5es gerais sobre o mercado s\u00e3o principalmente apresentadas aqui. Estudos demonstraram que precisamente estes temas s\u00e3o considerados interessantes e agrad\u00e1veis pelos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 anos que a EDEKA Minden-Hannover trabalha com sucesso com a Online Software AG na \u00e1rea da promo\u00e7\u00e3o de vendas multim\u00e9dia. Para al\u00e9m de uma coopera\u00e7\u00e3o de longa data na \u00e1rea da impress\u00e3o de cartazes e etiquetas, os ecr\u00e3s e as balan\u00e7as nas lojas EDEKA s\u00e3o tamb\u00e9m controlados com o software PRESTIGEenterprise. A empresa parceira Nexgen smart instore \u00e9 respons\u00e1vel pela instala\u00e7\u00e3o e manuten\u00e7\u00e3o nas lojas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendo em vista os requisitos tecnol\u00f3gicos futuros, a empresa regional est\u00e1 a concentrar-se na seguran\u00e7a a longo prazo, na estabilidade do sistema e na flexibilidade para os seus retalhistas. \"Opt\u00e1mos deliberadamente por uma solu\u00e7\u00e3o orientada para o futuro, que se centra na otimiza\u00e7\u00e3o dos processos, na estabilidade e na viabilidade futura do software e, por conseguinte, em benef\u00edcios a longo prazo\", explica Marcus Bleidorn, respons\u00e1vel pelos meios de comunica\u00e7\u00e3o retalhistas na EDEKA Minden-Hannover. \"Para n\u00f3s, o PRESTIGEenterprise \u00e9 a plataforma com a qual podemos conectar e controlar grandes partes da m\u00eddia que s\u00e3o importantes para o varejo e tamb\u00e9m integrar facilmente novas m\u00eddias.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a EDEKA Minden-Hannover<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um volume de neg\u00f3cios de 8,2 mil milh\u00f5es de euros e 68.808 empregados, incluindo retalhistas independentes, a EDEKA Minden-Hannover \u00e9 a empresa regional com o maior volume de neg\u00f3cios do Grupo EDEKA, que est\u00e1 organizado como uma cooperativa. A \u00e1rea de neg\u00f3cios estende-se desde a fronteira holandesa at\u00e9 \u00e0 fronteira polaca e inclui parte da Vestef\u00e1lia Oriental-Lippe, quase toda a Baixa Sax\u00f3nia, Bremen, Sax\u00f3nia-Anhalt, Berlim e Brandeburgo. Mais de dois ter\u00e7os das quase 1.500 lojas s\u00e3o propriedade de retalhistas independentes da EDEKA. A EDEKA Minden-Hannover tamb\u00e9m inclui 24 lojas grossistas C+C (MIOS), cinco padarias (Sch\u00e4fer's) e duas instala\u00e7\u00f5es de produ\u00e7\u00e3o de produtos de carne e salsichas (Bauerngut).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A EDEKA Minden eG foi fundada em 1920 como uma associa\u00e7\u00e3o cooperativa de comerciantes independentes. Atualmente, mais de 600 membros da cooperativa pertencem \u00e0 EDEKA Minden eG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui assim a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Saiba mais sobre os nossos <a title=\"Software de sinaliza\u00e7\u00e3o digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/software-de-sinalizacao-digital\/\">Software de sinaliza\u00e7\u00e3o digital<\/a> experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A associa\u00e7\u00e3o comercial de camas ABK apoia os seus membros na abordagem digital dos clientes no POS e utiliza o software de sinaliza\u00e7\u00e3o digital PRESTIGEenterprise para este fim. <\/p>","protected":false},"author":9,"featured_media":70832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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