{"id":58570,"date":"2024-06-03T09:00:45","date_gmt":"2024-06-03T07:00:45","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=58570"},"modified":"2024-11-08T14:15:25","modified_gmt":"2024-11-08T13:15:25","slug":"pm-digital-oversize-na-hagemeyer","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/pm-digitale-uebergroesse-bei-hagemeyer\/","title":{"rendered":"Tamanho grande digital em Hagemeyer"},"content":{"rendered":"

A impressionante instala\u00e7\u00e3o de ecr\u00e3s eleva-se a uns impressionantes 7 metros sobre dois andares. Integrada no panorama inform\u00e1tico existente, a Hagemeyer gere o conte\u00fado das suas paredes de v\u00eddeo e de todos os outros ecr\u00e3s atrav\u00e9s da plataforma de software PRESTIGEenterprise da Online Software AG.<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Minden\/Heidelberg, 03\/06\/2024 +++<\/strong> A empresa de moda Hagemeyer \u00e9 um \u00edman de compras em Minden. O her\u00f3i local tem uma vasta \u00e1rea de influ\u00eancia que se estende at\u00e9 Hanover. S\u00f3 se pode ter este sucesso se se acompanhar os tempos, e \u00e9 por isso que a loja de moda j\u00e1 foi objeto de v\u00e1rias remodela\u00e7\u00f5es importantes. Como parte do realinhamento do departamento de desporto, foi instalada uma parede de v\u00eddeo com 7 metros de altura e 3 metros de largura, ligando dois n\u00edveis. O conte\u00fado gigantesco \u00e9 apresentado com uma nitidez impressionante nos pix\u00e9is de 0,8 mm e d\u00e1 ao departamento uma sensa\u00e7\u00e3o \u00e9pica.<\/p>\n\n\n\n

Mas isso n\u00e3o \u00e9 tudo, existem outras paredes de v\u00eddeo e ecr\u00e3s individuais em toda a loja que se enquadram perfeitamente no design da loja e acrescentam um toque digital. O n\u00famero de dispositivos tem crescido continuamente de ano para ano, e com isso o desafio de fornecer conte\u00fado adequado. Por isso, j\u00e1 em 2013, a Hagemeyer decidiu utilizar a plataforma de software PRESTIGEenterprise para a gest\u00e3o de conte\u00fados dos seus ecr\u00e3s e video walls.<\/p>\n\n\n\n

\"Com a renova\u00e7\u00e3o, demos ao desporto uma presen\u00e7a proeminente em 2.000 metros quadrados do nosso edif\u00edcio e apresent\u00e1mo-lo digitalmente. A parede de v\u00eddeo real\u00e7a os tectos abertos para o 2\u00ba andar e d\u00e1 ao espa\u00e7o uma altura moderna. Em geral, os grandes ecr\u00e3s e as pequenas paredes de v\u00eddeo d\u00e3o aos nossos departamentos de moda um toque animado\", explica Martin Heinzmann, COO da Hagemeyer. \"Passo a passo, lig\u00e1mos todos os ecr\u00e3s ao PRESTIGEenterprise. Isto torna muito mais f\u00e1cil gerir e controlar os mais de 20 ecr\u00e3s.\"<\/p>\n\n\n\n

Para al\u00e9m dos v\u00eddeos de moda atmosf\u00e9rica, a empresa tamb\u00e9m comunica as suas pr\u00f3prias preocupa\u00e7\u00f5es. Em v\u00e1rios s\u00edtios, por exemplo, \u00e9 feita refer\u00eancia ao restaurante da empresa hermann's<\/em> referido. Nas escadas rolantes, h\u00e1 estelas digitais que alternam entre a apresenta\u00e7\u00e3o de informa\u00e7\u00f5es sobre o piso e o recrutamento: \"Fa\u00e7a parte da equipa Hagemeyer... e candidate-se j\u00e1\" - uma integra\u00e7\u00e3o muito elegante do recrutamento na comunica\u00e7\u00e3o publicit\u00e1ria no piso. Os ecr\u00e3s da caixa principal, em particular, onde os tempos de espera podem por vezes ser curtos, apresentam esta campanha de recrutamento. As informa\u00e7\u00f5es sobre o sistema de estacionamento sem barreiras, as novas mercadorias sazonais e os cart\u00f5es de cliente s\u00e3o tamb\u00e9m claramente vis\u00edveis para os clientes que aguardam neste ponto.<\/p>\n\n\n\n

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Software AG online<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n

Software AG online
F\u00f3rum 7
69126 Heidelberg, Alemanha
info@online-software-ag.de<\/a>
online-software-ag.com<\/a><\/p>\n\n\n\n

Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6221 40508-682
F. +49 6221 40508-777
sandy.heinzmann@online-software-ag.de<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Beeindruckende Displayinstallation ragt mit sportlichen 7 Metern \u00fcber zwei Stockwerke. Eingebunden in die bestehende IT-Landschaft managt Hagemeyer die Inhalte seiner Videowalls und aller anderen Bildschirme \u00fcber die Softwareplattform PRESTIGEenterprise der […]<\/p>\n","protected":false},"author":9,"featured_media":70606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,65],"tags":[],"class_list":["post-58570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pressemeldungen"],"acf":[],"yoast_head":"\nDigitale \u00dcbergr\u00f6\u00dfe bei Hagemeyer - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zum perfektem Ladendesign mit Videowalls und Einzelbildschirmen. 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