{"id":67437,"date":"2020-03-05T08:00:00","date_gmt":"2020-03-05T07:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67437"},"modified":"2024-11-08T16:25:09","modified_gmt":"2024-11-08T15:25:09","slug":"forum-zzf-2020-a-industria-dos-animais-de-companhia-a-caminho-da-digitalizacao","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/zzf-forum-2020-die-heimtierbrache-auf-dem-weg-in-die-digitalisierung\/","title":{"rendered":"ZZF Forum 2020: A ind\u00fastria de animais de companhia a caminho da digitaliza\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">ZZF Forum 2020: A ind\u00fastria de animais de companhia a caminho da digitaliza\u00e7\u00e3o<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg\" alt=\"Apresenta\u00e7\u00e3o de Volker Wissmann no f\u00f3rum da ind\u00fastria de animais de estima\u00e7\u00e3o ZZF\" class=\"wp-image-67442\" title=\"Volker Wissmann - Palestra no f\u00f3rum ZZF para a ind\u00fastria de animais de estima\u00e7\u00e3o\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-300x200.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-768x512.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/Volker-Wissmann-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\"Manter-se interessante e relevante: Como a ind\u00fastria de animais de estima\u00e7\u00e3o chega \u00e0s pessoas com solu\u00e7\u00f5es inteligentes\" foi o lema do evento especializado de dois dias para retalhistas de animais de estima\u00e7\u00e3o, centros de sistemas, fabricantes, tratadores de animais e outros prestadores de servi\u00e7os. O mercado dos animais de companhia est\u00e1 a tornar-se cada vez mais complexo: as novas tecnologias, as novas regulamenta\u00e7\u00f5es legais e, sobretudo, a altera\u00e7\u00e3o do comportamento de compra dos clientes est\u00e3o tamb\u00e9m a provocar uma reformula\u00e7\u00e3o na ind\u00fastria dos animais de companhia. Os factores que ajudar\u00e3o as empresas especializadas em zoologia a manterem-se relevantes para os seus clientes foram, por isso, objeto de um debate aceso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As solu\u00e7\u00f5es inteligentes que podem ser utilizadas para chegar \u00e0s pessoas no futuro foram apresentadas em v\u00e1rias palestras. Volker Wissmann, especialista em retalho e pensador de futuro, da Online Software AG, mostrou como o marketing multim\u00e9dia pode funcionar no retalho. Trouxe consigo muitos exemplos pr\u00e1ticos. \"Vender com os meios digitais \u00e9 poss\u00edvel\", afirmou e tentou estabelecer uma ponte entre a tecnologia e a ind\u00fastria dos animais de estima\u00e7\u00e3o na sua apresenta\u00e7\u00e3o. \"A utiliza\u00e7\u00e3o de novas tecnologias no sector zool\u00f3gico, como a utiliza\u00e7\u00e3o de assistentes de voz no balc\u00e3o de informa\u00e7\u00f5es, deve ser vista de forma cr\u00edtica em termos dos seus benef\u00edcios, mas ficar preso \u00e0s estruturas existentes quando o ambiente est\u00e1 a mudar significativamente ao mesmo tempo n\u00e3o \u00e9 promissor\", explicou Wissmann.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os retalhistas devem estar abertos a novas ideias e examinar quais as novas solu\u00e7\u00f5es que tamb\u00e9m podem ser adaptadas ao sector dos animais de companhia. A t\u00edtulo de exemplo, Volker Wissmann apresentou o modelo&nbsp;<a href=\"https:\/\/tierwohl.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>animalwelfare.tv<\/u><\/a>&nbsp;em que os clientes no ponto de venda t\u00eam uma vis\u00e3o da cria\u00e7\u00e3o e das condi\u00e7\u00f5es de vida dos animais da quinta atrav\u00e9s de televis\u00e3o em direto. Um exemplo que mostra que as solu\u00e7\u00f5es digitais tamb\u00e9m podem ser utilizadas para transmitir emo\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=1Y0C7YPLD7M&amp;list=PLjkc3f8t_uilkWjE97OBJgheBEQHEg2pU&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">Volker Wissmann, CEO da Online Software AG, numa entrevista sobre o marketing multim\u00e9dia no ponto de venda (PdV).<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O&nbsp;<strong>F\u00f3rum ZZF para o sector dos animais de companhia<\/strong>&nbsp;\u00e9 o congresso comercial anual mais importante para retalhistas, cadeias de lojas de animais de companhia, grossistas e fabricantes de artigos para animais de companhia. Oferece forma\u00e7\u00e3o e \u00e9 uma plataforma de comunica\u00e7\u00e3o ideal: todos os anos, participam cerca de 150 participantes do mercado, do com\u00e9rcio e das empresas de produ\u00e7\u00e3o. O pr\u00f3ximo ZZF Pet Industry Forum ter\u00e1 lugar de 2 a 3 de mar\u00e7o de 2021.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.zzf.de\/presse\/pressemeldungen\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicado de imprensa oficial da ZZF<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ZZF Forum 2020: A ind\u00fastria de animais de companhia a caminho da digitaliza\u00e7\u00e3o<\/p>","protected":false},"author":1,"featured_media":70745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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