{"id":67942,"date":"2020-11-09T13:22:00","date_gmt":"2020-11-09T12:22:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=67942"},"modified":"2024-11-08T16:14:58","modified_gmt":"2024-11-08T15:14:58","slug":"apesar-dos-escandalos-a-criacao-de-animais-na-alemanha-nao-satisfaz-os-desejos-dos-consumidores","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/tierhaltung-in-deutschland-geht-die-landwirtschaft-trotz-der-skandale-an-den-wuenschen-der-verbraucher-vorbei\/","title":{"rendered":"Cria\u00e7\u00e3o de animais na Alemanha - apesar dos esc\u00e2ndalos, a agricultura n\u00e3o est\u00e1 a satisfazer os desejos dos consumidores?"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n

Especialmente ap\u00f3s as revela\u00e7\u00f5es dos \u00faltimos meses, desencadeadas pelo elevado n\u00famero de infec\u00e7\u00f5es entre os empregados dos matadouros alem\u00e3es, cada vez mais consumidores se preocupam com a origem dos alimentos que consomem todos os dias, em especial a carne e os produtos de salsicharia.<\/p>\n\n\n\n

Os consumidores querem transpar\u00eancia em termos de origem, nutri\u00e7\u00e3o e, em \u00faltima an\u00e1lise, \u00e9tica no abate e transforma\u00e7\u00e3o dos animais de cria\u00e7\u00e3o. No entanto, as imagens dos matadouros alem\u00e3es foram bastante preocupantes e os 10% vegetarianos deste pa\u00eds est\u00e3o a juntar-se a outros todos os dias por n\u00e3o concordarem com as condi\u00e7\u00f5es de produ\u00e7\u00e3o e transforma\u00e7\u00e3o.<\/p>\n\n\n\n

As expectativas dos consumidores t\u00eam vindo a aumentar desde h\u00e1 v\u00e1rios anos e, de acordo com inqu\u00e9ritos recentes, 90% dos inquiridos afirmam estar dispostos a gastar mais em alimentos se os animais forem mais bem tratados. 39% afirmam que um padr\u00e3o mais elevado de cria\u00e7\u00e3o de animais deveria ser o objetivo mais importante para a agricultura alem\u00e3.<\/p>\n\n\n\n

Embora o Governo alem\u00e3o tenha estabelecido objectivos ambiciosos nesta mat\u00e9ria, a realidade fala uma linguagem diferente e a luta contra a pandemia fez com que os ambiciosos objectivos do Ministro da Agricultura ficassem para tr\u00e1s.<\/p>\n\n\n\n

Como o p\u00fablico ficou a saber no m\u00eas passado, a UE paga a maior parte dos seus subs\u00eddios aos agricultores sob a forma de pagamentos fixos por superf\u00edcie. Quanto mais terra ar\u00e1vel for cultivada, mais elevados ser\u00e3o os subs\u00eddios de Bruxelas. Ser\u00e1 que isto ainda est\u00e1 de acordo com os tempos actuais?<\/p>\n\n\n\n

Continua a haver um grande n\u00famero de fundos, por exemplo, para a digitaliza\u00e7\u00e3o da agricultura e a simplifica\u00e7\u00e3o dos processos operacionais, mas quanto \u00e9 que chega aos animais?<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/a><\/p>\n\n\n\n

Muitos retalhistas est\u00e3o, por conseguinte, a concentrar-se nos produtores regionais, a fim de, pelo menos, dar aos seus clientes uma sensa\u00e7\u00e3o de proximidade e de liga\u00e7\u00e3o regional. Tendo como pano de fundo as emiss\u00f5es de CO2 na cadeia de abastecimento alimentar, este \u00e9 um primeiro passo l\u00f3gico que os consumidores est\u00e3o a apreciar cada vez mais.<\/p>\n\n\n\n

Por este motivo, a Online Software AG de Weinheim acrescentou mais uma vantagem para aumentar a confian\u00e7a dos consumidores: animalwelfare.tv<\/strong><\/a>.<\/p>\n\n\n\n

A tierwohl.tv utiliza software que j\u00e1 est\u00e1 dispon\u00edvel na maioria dos supermercados alem\u00e3es e que foi anteriormente utilizado para fins de marketing, como a sinaliza\u00e7\u00e3o digital.<\/p>\n\n\n\n

Gra\u00e7as a uma adi\u00e7\u00e3o ao software, muitos retalhistas alem\u00e3es de produtos alimentares podem agora transmitir em direto imagens das explora\u00e7\u00f5es agr\u00edcolas para os supermercados e mostrar aos clientes, em direto, onde s\u00e3o produzidos produtos como os ovos, a carne e o leite e como est\u00e3o os animais. As c\u00e2maras s\u00e3o instaladas nos est\u00e1bulos e nas pastagens das explora\u00e7\u00f5es fornecedoras e os dados s\u00e3o transmitidos diretamente para os supermercados atrav\u00e9s do telem\u00f3vel. Em tempo real!<\/p>\n\n\n\n

N\u00e3o \u00e9 poss\u00edvel adotar mais medidas de refor\u00e7o da confian\u00e7a!<\/strong><\/p>\n\n\n\n

Um inqu\u00e9rito aos clientes das lojas que utilizam este sistema desde o in\u00edcio de 2020 revela um elevado n\u00edvel de aprova\u00e7\u00e3o e uma vontade de pagar mais, comprando produtos regionais de maior qualidade que t\u00eam em conta o bem-estar geral dos animais. Uma situa\u00e7\u00e3o vantajosa para produtores e consumidores que deve incentivar a imita\u00e7\u00e3o.<\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n

Sobre o autor
<\/strong>Volker Treffenst\u00e4dt acredita que o tratamento respeitoso dos nossos animais de cria\u00e7\u00e3o deve ser uma quest\u00e3o natural e que o aumento da confian\u00e7a dos consumidores na informa\u00e7\u00e3o sobre os produtos s\u00f3 \u00e9 poss\u00edvel atrav\u00e9s de uma transpar\u00eancia significativamente maior. Neste contexto, ele est\u00e1 apaixonadamente empenhado na solu\u00e7\u00e3o de transmiss\u00e3o em direto tierwohl.tv. O consultor de gest\u00e3o conta com muitos anos de experi\u00eancia de gest\u00e3o no com\u00e9rcio retalhista e dedica-se aos temas centrais do com\u00e9rcio eletr\u00f3nico e do multicanal.<\/p>\n\n\n\n

Volker Treffenst\u00e4dt
<\/strong>Centro de compet\u00eancia centro de vendas tierwohl.tv
M: +49 171 5200079
volker.treffenstaedt@blue-lava.com<\/a>
www.tierwohl.tv<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Gerade nach den Offenbarungen der letzten Monate, ausgel\u00f6st durch die hohen Infektionszahlen bei den Mitarbeitern in deutschen Schlachtbetrieben, sorgen sich immer mehr Verbraucher*innen \u00fcber die Herkunft der t\u00e4glich verzehrten Lebensmittel, […]<\/p>\n","protected":false},"author":1,"featured_media":70707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-67942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nTierhaltung in Deutschland \u2013 geht die Landwirtschaft trotz der Skandale an den W\u00fcnschen der Verbraucher vorbei? - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Verbraucher w\u00fcnschen sich Transparenz in Sachen Herkunft, Ern\u00e4hrung und in Ethik beim T\u00f6ten und der Verarbeitung von Nutztieren.\" \/>\n<meta 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