{"id":68022,"date":"2021-05-03T11:35:00","date_gmt":"2021-05-03T09:35:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68022"},"modified":"2024-11-08T16:06:35","modified_gmt":"2024-11-08T15:06:35","slug":"a-bosch-aposta-em-elementos-digitais-no-novo-conceito-shop-in-shop","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/bosch-setzt-auf-digitale-elemente-im-neuen-shop-in-shop-konzept\/","title":{"rendered":"A Bosch aposta em elementos digitais no novo conceito shop-in-shop"},"content":{"rendered":"
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Em conjunto com a especialista em decora\u00e7\u00e3o de lojas Wanzel e o especialista em sinaliza\u00e7\u00e3o digital Online Software, a Bosch desenvolveu um novo conceito de loja dentro da loja que inclui elementos digitais que convidam \u00e0 intera\u00e7\u00e3o e fornecem conselhos aos clientes. Para o fabricante l\u00edder mundial de ferramentas de bricolage, a liga\u00e7\u00e3o de experi\u00eancias de compras digitais e fixas esteve no centro do conceito. O objetivo era criar uma experi\u00eancia de compra de bricolage abrangente, que combinasse as vantagens do com\u00e9rcio online com as carater\u00edsticas especiais das lojas f\u00edsicas.<\/p>\n\n\n\n

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O cliente encontra tr\u00eas \u00e1reas sob um mesmo teto simbolizado: o mundo da inspira\u00e7\u00e3o, o mundo do projeto e o mundo do produto. No atrativo expositor no topo da g\u00f4ndola Um mundo de inspira\u00e7\u00e3o e ideias,<\/strong> as m\u00e1quinas mais recentes da Bosch s\u00e3o apresentadas numa parede de v\u00eddeo composta por 3 ecr\u00e3s adjacentes. A cada m\u00e1quina \u00e9 atribu\u00eddo um sinal sonoro. Quando esta \u00e9 premida, o conte\u00fado correspondente ao aparelho aparece no ecr\u00e3 acima. Desde imagens de aplica\u00e7\u00f5es criativas e v\u00eddeos curtos inspiradores at\u00e9 aos dados t\u00e9cnicos, os clientes recebem informa\u00e7\u00f5es completas.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/a>Para al\u00e9m do mundo da inspira\u00e7\u00e3o, sob o t\u00edtulo Ideias para projectos<\/strong> Est\u00e1 montado outro ecr\u00e3 grande na parede, que pode ser ativado atrav\u00e9s de dois sinais sonoros. O sinal sonoro 1 leva \u00e0 p\u00e1gina da comunidade online da Bosch, onde os seus membros apresentam os seus projectos favoritos, incluindo os materiais e m\u00e1quinas que utilizam. O sinal sonoro 2 direciona o cliente para a loja online da loja de bricolage que est\u00e1 a visitar. Se faltarem produtos ou materiais no stock da loja, podem encomend\u00e1-los imediatamente com apenas alguns cliques e depois receb\u00ea-los. Naturalmente, os clientes tamb\u00e9m podem familiarizar-se com o mundo dos produtos Bosch diretamente na loja.<\/p>\n\n\n\n

Do outro lado da \"casinha\" da Bosch, os clientes da Mundo do produto<\/strong>As vantagens destas m\u00e1quinas s\u00e3o comunicadas atrav\u00e9s de imagens digitais e motivos de produtos num outro ecr\u00e3 de grandes dimens\u00f5es que chama a aten\u00e7\u00e3o<\/p>\n\n\n\n

Como parceiro de longa data da Wanzl, a Online Software AG apoia o novo conceito shop-in-shop no lado do software com a plataforma de comunica\u00e7\u00e3o PRESTIGEenterprise. O sistema permite que os conte\u00fados sejam planeados a longo prazo, limitados no tempo e actualizados a qualquer momento.<\/p>\n\n\n\n

O conceito ainda est\u00e1 em fase de teste. A primeira loja da loja foi aberta no in\u00edcio do ano em Lohja, Finl\u00e2ndia, pela Motonet Finland, um parceiro comercial da Bosch. Seguir-se-\u00e3o outras.<\/p>\n\n\n\n

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Mais informa\u00e7\u00f5es<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt, in dem u. a.  digitale Elemente enthalten sind, die zur Interaktion einladen und […]<\/p>\n","protected":false},"author":1,"featured_media":70690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nBosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - Online Software AG<\/title>\n<meta name=\"description\" content=\"Zusammen mit Ladenbauspezialist Wanzel und Digital Signage Experte Online Software hat Bosch ein neues Shop-in Shop-Konzept entwickelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/blogue\/a-bosch-aposta-em-elementos-digitais-no-novo-conceito-shop-in-shop\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bosch setzt auf digitale Elemente im neuen Shop-in-Shop-Konzept - 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