{"id":68090,"date":"2021-07-14T15:17:00","date_gmt":"2021-07-14T13:17:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68090"},"modified":"2024-11-08T15:59:59","modified_gmt":"2024-11-08T14:59:59","slug":"rolhas-digitais-para-clientes","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/digitale-kundenstopper\/","title":{"rendered":"A rolha digital do cliente: repensar o que j\u00e1 foi testado e comprovado"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"277\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy.jpg\" alt=\"Cliente satisfeito - as rolhas digitais para clientes ajudam neste aspeto\" class=\"wp-image-68100\" title=\"As barreiras digitais ao cliente alimentam a vontade de comprar\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy-300x139.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/kundenstopper-customer-happy-18x8.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De todas as impress\u00f5es sensoriais, as pessoas t\u00eam uma perce\u00e7\u00e3o mais forte das impress\u00f5es visuais. Reagem a elas de forma mais ou menos intensa e recordam-nas muito bem. No espetro das impress\u00f5es visuais, h\u00e1 uma coisa que atrai a aten\u00e7\u00e3o como nenhuma outra: o movimento. As pessoas dificilmente se podem \"defender\" de imagens em movimento. A aten\u00e7\u00e3o \u00e9 automaticamente atra\u00edda - a raz\u00e3o pela qual todos os olhos numa sala se desviam inevitavelmente para a televis\u00e3o ou para o aqu\u00e1rio. Ou, em espa\u00e7os p\u00fablicos, para pessoas, ecr\u00e3s ou monitores em movimento - ou para o&nbsp;<strong>Rolha digital para clientes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A rolha de cliente n\u00e3o \u00e9 uma inven\u00e7\u00e3o nova. \u00c9 um meio testado e comprovado de chamar a aten\u00e7\u00e3o dos clientes para a sua pr\u00f3pria oferta e aumentar o n\u00famero de compras adicionais. A chamada \"rolha do cliente\" n\u00e3o det\u00e9m apenas os seus pr\u00f3prios clientes, que s\u00e3o informados de ofertas especiais, novos produtos ou bens de consumo tentadores. A\u00a0<strong>Rolha de cliente exterior<\/strong>-A \u00e1rea tamb\u00e9m atrai novos clientes. Sendo um meio consagrado de publicidade exterior, o\u00a0<strong>Suporte para cartazes<\/strong>\u00a0resp.\u00a0<strong>Afixa\u00e7\u00e3o de cartazes<\/strong>\u00a0ou\u00a0<strong>Apresenta\u00e7\u00e3o do pavimento<\/strong>\u00a0atraem efetivamente a aten\u00e7\u00e3o, reduzem a velocidade de desloca\u00e7\u00e3o dos transeuntes e incentivam as compras espont\u00e2neas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/sinalizacao-digital\/\">Descubra as solu\u00e7\u00f5es de sinaliza\u00e7\u00e3o digital<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Rolhas para clientes: digitais ou anal\u00f3gicas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Porqu\u00ea digitalizar? Ser\u00e1 que o \"bom e velho\"&nbsp;<strong>Apresenta\u00e7\u00e3o do pavimento<\/strong>o \"<strong>Rolha de cliente exterior<\/strong>\", ou&nbsp;<strong>Afixa\u00e7\u00e3o de cartazes<\/strong>&nbsp;n\u00e3o \u00e9 perfeitamente adequado na sua forma anal\u00f3gica? R\u00e1pido de instalar, com pouca manuten\u00e7\u00e3o e, acima de tudo, econ\u00f3mico? Claro que sim! No entanto, o&nbsp;<strong>rolhas digitais para clientes<\/strong>&nbsp;vantagens que convencem rapidamente os retalhistas e os prestadores de servi\u00e7os com clientes que passam por l\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicidade mais eficaz: A aten\u00e7\u00e3o dos clientes e dos transeuntes \u00e9 mais atra\u00edda do que nos cartazes em papel.<\/li>\n\n\n\n<li>Mais duradouro: As impress\u00f5es visuais, ou seja, as mensagens publicit\u00e1rias da rolha digital do cliente t\u00eam um efeito mais intenso e s\u00e3o recordadas durante mais tempo.<\/li>\n\n\n\n<li>Mais competitivo: Numa zona onde v\u00e1rias lojas tentam atrair clientes, a loja com os stoppers digitais \"ganha\" mais clientes.<\/li>\n\n\n\n<li>Mais c\u00f3modo: Os muitos trabalhos de impress\u00e3o para o suporte de cartazes em papel j\u00e1 n\u00e3o s\u00e3o necess\u00e1rios. Dependendo do dispositivo que utilizar, pode facilmente iniciar o stopper para clientes e deslig\u00e1-lo no final do dia com stoppers digitais para clientes que s\u00e3o operados atrav\u00e9s de uma pen USB ou software de sinaliza\u00e7\u00e3o digital utilizando uma aplica\u00e7\u00e3o.<\/li>\n\n\n\n<li>Mais atualizado: Com um software de sinaliza\u00e7\u00e3o digital como o PRESTIGEenterprise, pode anunciar as \u00faltimas ofertas e not\u00edcias de forma muito r\u00e1pida e adequada no POS ou na \u00e1rea de passagem de potenciais clientes. Se necess\u00e1rio, o conte\u00fado exibido no stopper digital do cliente pode ser adaptado ou alterado na velocidade da luz.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4.jpg\" alt=\"Supermercado com um batente digital para clientes\" class=\"wp-image-68105\" title=\"Trav\u00e3o digital para clientes no supermercado Edeka\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4.jpg 600w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4-225x300.jpg 225w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitaler-kundenstopper-vodka-4-9x12.jpg 9w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Stopper digital para clientes: mais eficaz do que os cartazes em papel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como posso ativar o meu grupo-alvo? Como \u00e9 que consigo manter-me competitivo como loja de retalho num mundo em que cada vez mais pessoas fazem compras online?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo da Capgemini, no qual foram inquiridas 6000 pessoas em 9 pa\u00edses, revelou que 70% dos consumidores est\u00e3o conscientes dos seus h\u00e1bitos de compra.&nbsp;<strong>Conforto e entretenimento<\/strong>&nbsp;desejo. Para os consumidores actuais, uma compra - o percurso do cliente - deve ser um&nbsp;<strong>\"Viagem de aventura\"<\/strong>&nbsp;ser. N\u00e3o esperam nem informa\u00e7\u00e3o simples nem marketing puro, mas sim informa\u00e7\u00e3o emocionalmente concebida e \"tang\u00edvel\". Os incentivos \u00e0 compra e as ajudas \u00e0 tomada de decis\u00f5es devem ser sempre concebidos de forma a serem emocionalmente apelativos e adaptados \u00e0s necessidades do cliente. \u00c9 estrategicamente sensato assegurar que as v\u00e1rias fases do percurso do cliente tenham sempre propor\u00e7\u00f5es diferentes de conveni\u00eancia, entretenimento e transfer\u00eancia de informa\u00e7\u00e3o. Qual \u00e9 o aspeto de uma estrat\u00e9gia adequada e onde \u00e9 que a rolha do cliente \u00e9 utilizada de forma mais eficaz nesta estrat\u00e9gia?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Pontos de contacto digitais no percurso do cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O percurso do cliente \u00e9 o&nbsp;<strong>Processo<\/strong>O percurso do cliente \u00e9 um processo pelo qual os clientes passam at\u00e9 chegarem ao ponto em que a decis\u00e3o de compra \u00e9 tomada, um produto espec\u00edfico \u00e9 efetivamente comprado e a decis\u00e3o de compra \u00e9 finalmente avaliada e talvez comunicada. Os especialistas em marketing dividem geralmente o percurso do cliente em seis etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Experi\u00eancia<\/li>\n\n\n\n<li>Pesagem<\/li>\n\n\n\n<li>Explorar<\/li>\n\n\n\n<li>Decidir<\/li>\n\n\n\n<li>Experi\u00eancia<\/li>\n\n\n\n<li>Partilhar<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4.jpg\" alt=\"Stopper digital para clientes na zona de passeio\" class=\"wp-image-68106\" title=\"Stopper digital para clientes na zona de passeio\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4.jpg 667w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4-200x300.jpg 200w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/11\/digitale-kundenstopper-4-8x12.jpg 8w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p class=\"wp-block-paragraph\">Muitas vezes o&nbsp;<strong>Pontos de contacto com o produto<\/strong>&nbsp;mesmo antes do primeiro contacto real com o prestador. Um ponto de contacto pode ser o&nbsp;<strong>rolhas digitais para clientes<\/strong>&nbsp;estar numa zona de passeio. Na etapa 1, a \"experi\u00eancia\", a informa\u00e7\u00e3o sobre o produto chega ao consumidor de forma mais informal. Para concluir com \u00eaxito as etapas 2 e 3, a utiliza\u00e7\u00e3o de meios digitais pode ser eficaz. A subdivis\u00e3o do percurso do cliente mostra claramente que faz sentido organizar as etapas individuais de diferentes formas. Nalgumas \u00e1reas, a pura emocionaliza\u00e7\u00e3o (etapa 1!) vai mais longe; noutras, a prepara\u00e7\u00e3o adequada da informa\u00e7\u00e3o (etapas 2 e 3) e ainda noutras \u00e1reas, o apoio \u00e0 decis\u00e3o \u00e9 a estrat\u00e9gia certa. O passo 4, a decis\u00e3o, permite mais uma vez uma maior emotividade, a fim de preparar o terreno para a confirma\u00e7\u00e3o de uma decis\u00e3o de compra corretamente tomada.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p class=\"wp-block-paragraph\">O que \u00e9 que isto significa para a utiliza\u00e7\u00e3o de rolhas digitais para clientes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com um estudo da Nielsen, 85% dos consumidores prestam aten\u00e7\u00e3o aos meios digitais colocados diretamente no ponto de venda. Outro estudo da GfK afirma que 70% de todas as decis\u00f5es de compra continuam a ser tomadas no ponto de venda. Estes s\u00e3o bons argumentos a favor da efic\u00e1cia dos stoppers digitais para clientes - tanto para utiliza\u00e7\u00e3o no exterior, como para o&nbsp;<strong>rolha digital para clientes exterior<\/strong>bem como para utiliza\u00e7\u00e3o direta no local de venda. Os inqu\u00e9ritos realizados pela \"Fachverband Au\u00dfenwerbung\" (Associa\u00e7\u00e3o de Publicidade Exterior) revelaram que 56% dos inquiridos classificaram a publicidade digital nos ecr\u00e3s como \"informativa\" e 39% como \"inovadora\". Voltando \u00e0 pergunta inicial \"Como posso ativar o meu grupo-alvo\", a resposta \u00e9 clara: atrav\u00e9s de&nbsp;<strong>Experi\u00eancias e aventuras digitais<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/sinalizacao-digital\/\">Descubra as solu\u00e7\u00f5es de sinaliza\u00e7\u00e3o digital<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Trav\u00e3o de cliente com software de sinaliza\u00e7\u00e3o digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como \u00e9 que posso operar de forma profissional e conveniente o meu&nbsp;<strong>rolha digital para clientes<\/strong>? Est\u00e1 \u00e0 procura de um pacote completo e despreocupado? Ent\u00e3o pode optar por um&nbsp;<a href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/software-de-sinalizacao-digital\/\">Software de sinaliza\u00e7\u00e3o digital<\/a>&nbsp;decidir qual dos v\u00e1rios&nbsp;<a href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a>&nbsp;oferece igualmente conte\u00fados e gest\u00e3o para os stoppers digitais de clientes. A nossa solu\u00e7\u00e3o, que&nbsp;<a href=\"https:\/\/online-software-ag.com\/pt\/prestigeenterprise\/\">PRESTIGEmpresa<\/a>\u00e9 uma solu\u00e7\u00e3o baseada na Web e independente de plataforma para planear e implementar o seu pr\u00f3prio marketing em v\u00e1rios canais. O software pode ser integrado sem problemas na sua estrutura de TI existente e permite-lhe receber, criar e gerir conte\u00fados para os stoppers de clientes e afins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O hardware do&nbsp;<strong>ecr\u00e3s digitais<\/strong>&nbsp;podem ser muito diferentes. Uma vers\u00e3o cl\u00e1ssica consiste num ecr\u00e3 maior com resolu\u00e7\u00e3o Full HD que funciona de acordo com o princ\u00edpio plug-and-play. O conte\u00fado pode ser importado atrav\u00e9s de uma pen USB ou fornecido por um leitor de sinal\u00e9tica digital. Normalmente, o ecr\u00e3 n\u00e3o \u00e9 apenas de alta resolu\u00e7\u00e3o, mas tamb\u00e9m tem um elevado n\u00edvel de luminosidade para que seja f\u00e1cil de reconhecer mesmo sob luz solar direta. Um v\u00eddeo apresentado deve, naturalmente, estar dispon\u00edvel em resolu\u00e7\u00e3o suficiente e num formato padr\u00e3o. As fotografias e imagens podem ser apresentadas em todos os formatos comuns.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#f7f7f7\">\n<p class=\"wp-block-paragraph\">Tamanho standard do ecr\u00e3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>32 polegadas<\/li>\n\n\n\n<li>43 polegadas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ecr\u00e3 de resolu\u00e7\u00e3o comum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1920 x 1080 p\u00edxeis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Formatos de imagem comuns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>JPEG, BMP, PNG, GIF, JPG<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Formatos de v\u00eddeo comuns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MPEG4, AVI, MP4, MKV, FLV, WMV, MOV<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tem d\u00favidas sobre o aparelho ou a aplica\u00e7\u00e3o correta? Sobre a cria\u00e7\u00e3o de fotografias, v\u00eddeos e textos adequados para a sua rolha digital de cliente? Ent\u00e3o, entre em contacto connosco! Estamos ansiosos por o aconselhar pessoalmente!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/pt\/contacto\/\">Enviar inqu\u00e9rito agora<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Von allen Sinneseindr\u00fccken nehmen Menschen visuelle Eindr\u00fccke am st\u00e4rksten wahr. Sie reagieren mehr oder weniger intensiv auf diese und behalten sie sehr gut im Ged\u00e4chtnis. Im Spektrum visueller Eindr\u00fccke zieht [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Digitale Kundenstopper: Bew\u00e4hrtes neu gedacht - Online Software AG<\/title>\n<meta name=\"description\" content=\"Von allen Sinneseindr\u00fccken nehmen Menschen visuelle Eindr\u00fccke am st\u00e4rksten wahr. 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