{"id":68215,"date":"2022-02-28T18:53:00","date_gmt":"2022-02-28T17:53:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=68215"},"modified":"2024-11-08T15:45:27","modified_gmt":"2024-11-08T14:45:27","slug":"tendencias-tecnologicas-retalho-2022","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/blog\/technik-trends-einzelhandel-2022\/","title":{"rendered":"Tend\u00eancias tecnol\u00f3gicas no retalho em 2022"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/omnichannel-marketing-1440x630-1-1024x448.jpg\" alt=\"Mulher vitrine de loja smartphone\" class=\"wp-image-68220\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/omnichannel-marketing-1440x630-1-1024x448.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/omnichannel-marketing-1440x630-1-300x131.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/omnichannel-marketing-1440x630-1-768x336.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/omnichannel-marketing-1440x630-1-18x8.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/omnichannel-marketing-1440x630-1.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O sector do com\u00e9rcio retalhista tem mudado constantemente nos \u00faltimos anos devido \u00e0 digitaliza\u00e7\u00e3o. A utiliza\u00e7\u00e3o crescente de tecnologias digitais nas lojas est\u00e1 a mudar a experi\u00eancia de compra. Desta forma, a tecnologia inteligente est\u00e1 a abrir novas oportunidades e formas de comunica\u00e7\u00e3o com os clientes para o sector. Em particular, o impacto por vezes radical da pandemia de COVID-19 (coronav\u00edrus) no com\u00e9rcio retalhista tradicional deu um impulso significativo \u00e0 digitaliza\u00e7\u00e3o na Alemanha e mudou irrevogavelmente o mundo do com\u00e9rcio retalhista. Apresentamos os&nbsp;<strong>Tend\u00eancias tecnol\u00f3gicas 2022<\/strong>&nbsp;que continuar\u00e3o a ganhar import\u00e2ncia para o com\u00e9rcio retalhista e como pode mapear as tend\u00eancias do com\u00e9rcio retalhista com o PRESTIGEenterprise.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Retalho conectado - o cliente \u00e9 o centro das aten\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A combina\u00e7\u00e3o do ponto de venda f\u00edsico oferecido pelo retalho tradicional com as tecnologias digitais melhora a experi\u00eancia do cliente, complementando v\u00e1rias ofertas e informa\u00e7\u00f5es completas.&nbsp;<strong>Esta tend\u00eancia tecnol\u00f3gica transforma as compras numa experi\u00eancia<\/strong>. Os meios de comunica\u00e7\u00e3o offline e online oferecem uma vasta gama de oportunidades e possibilidades, pelo que se podem complementar na perfei\u00e7\u00e3o. Por exemplo, um cliente pode ler o c\u00f3digo de barras de um produto na loja para visualizar digitalmente informa\u00e7\u00f5es adicionais sobre o produto, como ingredientes e alerg\u00e9nios, e inspirar-se em receitas ou vinhos correspondentes. Para al\u00e9m das recomenda\u00e7\u00f5es de produtos espec\u00edficos, os clientes podem tamb\u00e9m ser informados de promo\u00e7\u00f5es e ofertas para incentivar compras adicionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a aplica\u00e7\u00e3o PRESTIGEenterprise para retalhistas, pode estender o seu servi\u00e7o aos smartphones dos seus clientes. A partir de um&nbsp;<a href=\"https:\/\/www.vuma.de\/vuma-praxis\/vuma-berichtsband\" target=\"_blank\" rel=\"noreferrer noopener\">Estudo VuMA Touchpoints<\/a>&nbsp;mostra que quase 90% da popula\u00e7\u00e3o alem\u00e3 j\u00e1 possu\u00eda um smartphone em 2021. A combina\u00e7\u00e3o de compras atrav\u00e9s do com\u00e9rcio eletr\u00f3nico com aconselhamento pessoal no local como uma tend\u00eancia tecnol\u00f3gica \u00e9 uma situa\u00e7\u00e3o vantajosa para a sua empresa. Utilize a ferramenta de comunica\u00e7\u00e3o inteligente para a fideliza\u00e7\u00e3o do cliente, que os seus clientes transportam sempre consigo no seu quotidiano, e ofere\u00e7a mais aos seus clientes - mais conselhos, mais informa\u00e7\u00f5es, mais servi\u00e7os. A informa\u00e7\u00e3o digital adicional que pode ser consultada em qualquer altura tem um efeito promotor de vendas e, com informa\u00e7\u00f5es pr\u00e1ticas, dicas e ofertas, torna-se o companheiro constante dos seus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra as possibilidades vers\u00e1teis do&nbsp;<a href=\"https:\/\/online-software-ag.com\/pt\/prestige-appbaukasten\/\">Aplica\u00e7\u00e3o PRESTIGEenterprise para concession\u00e1rios<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Anuncie em todos os canais com omnichannelling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Uma tend\u00eancia tecnol\u00f3gica crescente que continuar\u00e1 a estabelecer-se no retalho em 2022 \u00e9 o trabalho com estrat\u00e9gias omnicanal<\/strong>. Desta forma, toda a comunica\u00e7\u00e3o publicit\u00e1ria no ponto de venda \u00e9 harmonizada e sistematicamente interligada atrav\u00e9s de uma vasta gama de canais de comunica\u00e7\u00e3o. Impress\u00e3o, digital ou dispositivos m\u00f3veis, as possibilidades de utiliza\u00e7\u00e3o do software de gest\u00e3o de conte\u00fados PRESTIGEenterprise na comunica\u00e7\u00e3o do ponto de venda s\u00e3o praticamente ilimitadas e podem servir todos os suportes de sa\u00edda das suas lojas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/digital-signage-samsung-hardware-300x300-1.jpg\" alt=\"Sinaliza\u00e7\u00e3o digital atrav\u00e9s de hardware Samsung\" class=\"wp-image-68221\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/digital-signage-samsung-hardware-300x300-1.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/digital-signage-samsung-hardware-300x300-1-150x150.jpg 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/digital-signage-samsung-hardware-300x300-1-12x12.jpg 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Solu\u00e7\u00f5es de impress\u00e3o, desde etiquetas a cartazes<\/li>\n\n\n\n<li>Solu\u00e7\u00f5es de sinaliza\u00e7\u00e3o digital, tais como TV na loja<\/li>\n\n\n\n<li>Etiqueta eletr\u00f3nica de prateleira (ESL)<\/li>\n\n\n\n<li>Sistemas de quiosques e terminais de informa\u00e7\u00e3o<\/li>\n\n\n\n<li>Balan\u00e7as de exposi\u00e7\u00e3o e caixas registadoras<\/li>\n\n\n\n<li>Solu\u00e7\u00f5es m\u00f3veis para smartphones e tablets<\/li>\n\n\n\n<li>Solu\u00e7\u00f5es de voz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tend\u00eancia tecnol\u00f3gica pensa em tudo: por exemplo, utilizar gadgets inteligentes e intelig\u00eancia artificial para guiar os clientes para produtos que lhes interessam quando se dirigem a lojas f\u00edsicas. Os terminais de informa\u00e7\u00e3o na loja e os an\u00fancios personalizados melhoram a experi\u00eancia do cliente. As op\u00e7\u00f5es de pagamento r\u00e1pido e sem contacto na caixa ou em linha completam a experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/\">Solu\u00e7\u00f5es no POS com PRESTIGEenterprise<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Imposto sobre a publicidade m\u00f3vel - trabalho independente da localiza\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O coronav\u00edrus tornou o trabalho m\u00f3vel ainda mais importante. A tend\u00eancia \u00e9 para o trabalho independente da localiza\u00e7\u00e3o e a op\u00e7\u00e3o de trabalhar a partir de casa ou em movimento est\u00e1 a tornar-se cada vez mais atractiva. O trabalho m\u00f3vel est\u00e1 tamb\u00e9m a tornar-se mais importante no sector retalhista. Os retalhistas podem, assim, ser mais flex\u00edveis e agir mais rapidamente. Isto poupa-lhes viagens adicionais, muito tempo e, por conseguinte, tamb\u00e9m custos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O PRESTIGEenterprise Mobile Browser apoia-o no planeamento e gest\u00e3o da sua publicidade m\u00f3vel. Ele d\u00e1-lhe acesso r\u00e1pido e f\u00e1cil ao PRESTIGEenterprise atrav\u00e9s de dispositivos de entrada m\u00f3veis como smartphones, MDEs ou tablets. Desta forma, pode controlar toda a sua comunica\u00e7\u00e3o publicit\u00e1ria, ajustar pre\u00e7os em ecr\u00e3s digitais e fazer encomendas de impress\u00e3o a partir de qualquer lugar. Quer se trate de com\u00e9rcio eletr\u00f3nico ou de retalho fixo: os dispositivos m\u00f3veis asseguram a interliga\u00e7\u00e3o ideal da sua comunica\u00e7\u00e3o em tempo real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fun\u00e7\u00f5es e poss\u00edveis aplica\u00e7\u00f5es do&nbsp;<a href=\"https:\/\/online-software-ag.com\/pt\/navegador-movel\/\">Navegadores m\u00f3veis PRESTIGEenterprise<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Acompanhar sempre os n\u00fameros com an\u00e1lises<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O big data \u00e9 uma tend\u00eancia tecnol\u00f3gica que tem vindo a influenciar as campanhas publicit\u00e1rias nas compras online e no com\u00e9rcio eletr\u00f3nico h\u00e1 v\u00e1rios anos, mas que tamb\u00e9m se est\u00e1 a tornar cada vez mais importante no retalho tradicional. Os n\u00fameros e os dados constituem a base para medir a efici\u00eancia das actividades publicit\u00e1rias. O controlo da frequ\u00eancia com que um an\u00fancio foi apresentado em cada ponto de venda e do impacto que teve nas vendas constitui a base para melhorar o planeamento da publicidade, bem como o impacto das campanhas publicit\u00e1rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O PRESTIGEenterprise d\u00e1-lhe a oportunidade de controlar o sucesso da comunica\u00e7\u00e3o de pre\u00e7os e publicidade no ponto de venda com a fun\u00e7\u00e3o de controlo do sucesso da publicidade e fornece-lhe todos os dados necess\u00e1rios para tal.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:35px\">Livestreaming - transpar\u00eancia no com\u00e9rcio retalhista<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/twtv-180x180-1.png\" alt=\"\" class=\"wp-image-68222\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/twtv-180x180-1.png 180w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/twtv-180x180-1-150x150.png 150w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2022\/02\/twtv-180x180-1-12x12.png 12w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Os consumidores na Alemanha exigem mais transpar\u00eancia dos retalhistas em quest\u00f5es como os ingredientes, a origem e as condi\u00e7\u00f5es de produ\u00e7\u00e3o. Os produtos de origem animal, em particular, s\u00e3o um tema emocionalmente carregado e uma fonte constante de discuss\u00e3o na vida quotidiana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Tierwohl.tv \u00e9 uma plataforma baseada na PRESTIGEenterprise para agricultores e retalhistas que permite a transmiss\u00e3o digital de um v\u00eddeo em direto do est\u00e1bulo para os ecr\u00e3s da loja do retalhista. Deste modo, os consumidores do mercado alimentar t\u00eam uma vis\u00e3o honesta das condi\u00e7\u00f5es de cria\u00e7\u00e3o e de vida dos animais cuja carne pretendem comprar e cujos ovos pretendem comer. Seguindo esta tend\u00eancia tecnol\u00f3gica, os retalhistas e os agricultores est\u00e3o a promover a sua pr\u00f3pria transpar\u00eancia e a confian\u00e7a dos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tierwohl.tv\/\">Animalwelfare.tv<\/a>&nbsp;no com\u00e9rcio<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:40px\">Com o PRESTIGEenterprise, est\u00e1 preparado para as tend\u00eancias tecnol\u00f3gicas de 2022!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A diversidade do multi-premiado software PRESTIGEenterprise prepara a sua empresa para o futuro.&nbsp;<strong>Tend\u00eancias tecnol\u00f3gicas no retalho<\/strong>&nbsp;de amanh\u00e3. De que \u00e9 que est\u00e1 \u00e0 espera? Conhe\u00e7a as solu\u00e7\u00f5es adequadas \u00e0s suas necessidades individuais. Aguardamos o seu pedido e teremos todo o gosto em aconselh\u00e1-lo em pormenor sobre os nossos produtos!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/online-software-ag.com\/pt\/contacto\/\">Fazer um pedido de informa\u00e7\u00e3o agora<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Der Einzelhandel hat sich in den vergangenen Jahren durch die Digitalisierung stetig ver\u00e4ndert. Durch den zunehmenden Einsatz von digitalen Technologien auf der Ladenfl\u00e4che ver\u00e4ndert sich das Einkauf-Erlebnis. Smart Tech er\u00f6ffnet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-68215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technik-Trends im Handel 2022 - Online Software AG<\/title>\n<meta name=\"description\" content=\"Wir stellen Ihnen die\u00a0Technik-Trends vor, die an Bedeutung f\u00fcr den Einzelhandel und wie Sie diese mit PRESTIGEenterprise abbilden k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/blogue\/tendencias-tecnologicas-retalho-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technik-Trends im Handel 2022 - 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