{"id":73865,"date":"2025-01-07T09:00:00","date_gmt":"2025-01-07T08:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=73865"},"modified":"2025-01-27T10:27:05","modified_gmt":"2025-01-27T09:27:05","slug":"swiss-post-faz-publicidade-multilingue-no-balcao-de-vendas-digital","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/schweizer-post-wirbt-mehrsprachig-am-digitalem-verkaufstisch\/","title":{"rendered":"Swiss Post faz publicidade multilingue no balc\u00e3o de vendas digital"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Os Correios Su\u00ed\u00e7os optaram pela plataforma de software PRESTIGEenterprise para a gest\u00e3o de conte\u00fados das calhas de 1,90 metros de comprimento dos seus novos balc\u00f5es de venda digitais.  <\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Heidelberg, 07\/01\/2025 +++ <\/strong>A Swiss Post investiu em modernos balc\u00f5es de vendas com elementos digitais inovadores para impulsionar ainda mais as vendas no seu crescente neg\u00f3cio de telecomunica\u00e7\u00f5es. A empresa sediada em Berna baseia-se na plataforma de software PRESTIGEenterprise para controlar as tiras de ecr\u00e3 digital integradas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As 30 maiores de um total de 765 lojas j\u00e1 foram equipadas com estes novos balc\u00f5es de telecomunica\u00e7\u00f5es. A calha digital de 1,90 metros de comprimento que reveste o bordo exterior do balc\u00e3o de vendas de 2,10 metros de largura \u00e9 particularmente apelativa. O ecr\u00e3 de tr\u00eas partes mostra claramente as informa\u00e7\u00f5es sobre os smartphones em exposi\u00e7\u00e3o: Especifica\u00e7\u00f5es do aparelho, pre\u00e7os e op\u00e7\u00f5es de pagamento dispon\u00edveis. O design \u00e9 complementado por um grande ecr\u00e3 central que apresenta os an\u00fancios dos fabricantes e as promo\u00e7\u00f5es actuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O novo design dos ecr\u00e3s digitais com elementos amarelos marcantes estabelece um novo padr\u00e3o na etiquetagem de pre\u00e7os da empresa de venda por correspond\u00eancia. Enquanto as etiquetas eram anteriormente mantidas a preto e branco, os novos expositores brilham com o amarelo postal - moderno, colorido e amigo do cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m da rotulagem normal, s\u00e3o integradas promo\u00e7\u00f5es sazonais, como as Black Weeks ou os Summer Days. Estas alternam dinamicamente com as informa\u00e7\u00f5es sobre pre\u00e7os e produtos para chamar a aten\u00e7\u00e3o para as promo\u00e7\u00f5es actuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manuseamento eficiente e personaliza\u00e7\u00e3o regional<br><\/strong>\"Juntamente com o software online, cri\u00e1mos modelos para v\u00e1rios cen\u00e1rios - desde informa\u00e7\u00e3o sobre pre\u00e7os regulares a promo\u00e7\u00f5es especiais com pre\u00e7os cancelados\", explica Fabio Di Petrillo, Category Manager Support nos Correios Su\u00ed\u00e7os. \"Gra\u00e7as ao PRESTIGEenterprise Designer, a cria\u00e7\u00e3o e personaliza\u00e7\u00e3o de conte\u00fados \u00e9 t\u00e3o simples que agora podemos fazer este trabalho completamente internamente.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O multilinguismo do software \u00e9 particularmente vantajoso, pois permite uma adapta\u00e7\u00e3o flex\u00edvel \u00e0s exig\u00eancias lingu\u00edsticas dos diferentes cant\u00f5es. Em regi\u00f5es bilingues como Friburgo, onde o alem\u00e3o e o franc\u00eas s\u00e3o utilizados de forma igual, a solu\u00e7\u00e3o digital \u00e9 um enorme al\u00edvio. Permite que as etiquetas de pre\u00e7os em ambas as l\u00ednguas sejam apresentadas alternadamente na mesma superf\u00edcie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tecnologia pioneira e coopera\u00e7\u00e3o baseada em parcerias<br><\/strong>\"A plataforma de software PRESTIGEenterprise foi a escolha perfeita para n\u00f3s\", elogia Di Petrillo, acrescentando: \"N\u00e3o s\u00f3 \u00e9 f\u00e1cil de usar, como tamb\u00e9m cumpre todos os nossos requisitos. Ao mesmo tempo, oferece-nos in\u00fameras op\u00e7\u00f5es de otimiza\u00e7\u00e3o para projectos futuros - tanto na \u00e1rea digital como na \u00e1rea impressa no POS.\" Ele destaca particularmente a colabora\u00e7\u00e3o com a equipa da Online Software: \"O apoio foi caracterizado por um alto n\u00edvel de especializa\u00e7\u00e3o, fiabilidade e uma excelente compreens\u00e3o das nossas necessidades.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com este investimento, os Correios Su\u00ed\u00e7os est\u00e3o a sublinhar a sua for\u00e7a inovadora e a sua ambi\u00e7\u00e3o de melhorar ainda mais a experi\u00eancia do cliente atrav\u00e9s de tecnologias modernas. A introdu\u00e7\u00e3o dos balc\u00f5es de vendas digitais constitui um passo importante para a otimiza\u00e7\u00e3o da oferta de telecomunica\u00e7\u00f5es nas ag\u00eancias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre a Online Software AG<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em lojas e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software <strong>PRESTIGEmpresa<\/strong> o software em linha oferece uma plataforma de comunica\u00e7\u00e3o para abordar os clientes no ponto de venda, que inclui suportes cl\u00e1ssicos e suportes de sa\u00edda digitais.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><strong>Mais informa\u00e7\u00f5es:<\/strong><\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Software AG online<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">F\u00f3rum 7 &nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">69126 Heidelberg, Alemanha<\/p>\n\n\n\n<p class=\"wp-container-content-57433eba wp-block-paragraph\">info@online-software-ag.de &nbsp;<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">www.online-software-ag.com&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\">\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">Volker Wissmann<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">T. +49 171 4916275<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\">F. +49 6221 40508 88<\/p>\n\n\n\n<p class=\"wp-container-content-e29552f7 wp-block-paragraph\"><a href=\"mailto:volker.wissmann@online-software-ag.de\">volker.wissmann@onli<\/a><a href=\"\/pt\/volker.wissmann@online-software-ag.de\/\">ne-software-ag.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"73878\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-1024x768.jpg\" alt=\"\" class=\"wp-image-73878\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch-2-1024x768.jpg 1024w, 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src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1024x768.jpg\" alt=\"\" class=\"wp-image-73880\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1024x768.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-300x225.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-768x576.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-1536x1152.jpg 1536w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-2048x1536.jpg 2048w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2024\/12\/Online-Software-AG_Schweizer-Post-Verkaufstisch_2-1-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. Heidelberg, 07.01.2025 +++ Um den Umsatz im [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":73878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,65],"tags":[],"class_list":["post-73865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweizer Post wirbt mehrsprachig am digitalem Verkaufstisch - Online Software AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/swiss-post-faz-publicidade-multilingue-no-balcao-de-vendas-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schweizer Post wirbt mehrsprachig am digitalem Verkaufstisch - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr das Content Management der 1,90m langen Displayschienen auf seinen neuen digitalen Verkaufstischen hat sich die Schweizer Post f\u00fcr die Softwareplattform PRESTIGEenterprise entschieden. 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