{"id":74272,"date":"2025-03-05T10:00:00","date_gmt":"2025-03-05T09:00:00","guid":{"rendered":"https:\/\/online-software-ag.com\/?p=74272"},"modified":"2025-09-18T09:58:37","modified_gmt":"2025-09-18T07:58:37","slug":"a-moebel-heinrich-utiliza-pela-primeira-vez-as-vantagens-da-etiquetagem-eletronica-de-produtos","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/moebel-heinrich-nutzt-erstmalig-die-vorteile-elektronischer-produktauszeichnungen\/","title":{"rendered":"A M\u00f6bel Heinrich utiliza pela primeira vez as vantagens da etiquetagem eletr\u00f3nica de produtos"},"content":{"rendered":"

Solu\u00e7\u00e3o de etiqueta eletr\u00f3nica de prateleira (ESL) totalmente integrada em combina\u00e7\u00e3o com o sistema de gest\u00e3o de mercadorias da SHD e a plataforma de publicidade digital POS da Online Software AG<\/em><\/em><\/p>\n\n\n\n

Heidelberg, 05\/03\/2025 +++ <\/strong>Em poucas semanas, conseguimos p\u00f4r em funcionamento uma instala\u00e7\u00e3o ESL completa na \u00e1rea de produtos especializados da nossa loja de mobili\u00e1rio em Steinheim\", diz Jan Hintze, o gestor de projectos de TI respons\u00e1vel na M\u00f6bel Heinrich. \"Os nossos parceiros SHD, Online Software e LNConsult apoiaram-nos desde a ideia inicial at\u00e9 \u00e0 implementa\u00e7\u00e3o, permitindo-nos realizar este projeto sem problemas.\"<\/p>\n\n\n\n

O objetivo era introduzir etiquetas electr\u00f3nicas de pre\u00e7os (ESLs) em v\u00e1rios tamanhos numa gama especializada ger\u00edvel e orientada para o pre\u00e7o. Estas deviam ser perfeitamente integradas no sistema de gest\u00e3o de mercadorias da M\u00f6bel Heinrich e ligadas \u00e0 plataforma de software PRESTIGEenterprise. Desta forma, quer\u00edamos aproveitar ao m\u00e1ximo as vantagens do meio de etiquetagem e, ao mesmo tempo, testar a aceita\u00e7\u00e3o do cliente e a facilidade de utiliza\u00e7\u00e3o.<\/p>\n\n\n\n

\"A M\u00f6bel Heinrich \u00e9 um cliente de longa data e utilizador do nosso sistema de gest\u00e3o de mercadorias MHS\", afirma Peter Kattrup, Diretor de Gest\u00e3o de Produtos e Com\u00e9rcio Eletr\u00f3nico da SHD, Andernach. \"Juntamente com a Online Software AG, conseguimos integrar facilmente as ESL no nosso sistema de gest\u00e3o de mercadorias SHD ECORO & MHS e torn\u00e1-las numa componente adicional da abordagem ao cliente na M\u00f6bel Heinrich.\"<\/p>\n\n\n\n

\"\u00c9 sempre uma vantagem quando parceiros de projeto de longa data, com muita experi\u00eancia nos seus sectores, trabalham em conjunto num projeto\", afirma J\u00fcrgen Berens von Rautenfeld, CEO da Online Software AG. \"Assim, as ideias transformam-se rapidamente em instala\u00e7\u00f5es inovadoras com o correspondente valor acrescentado para o cliente. A M\u00f6bel Heinrich, a SHD, a LNConsult e n\u00f3s somos um excelente exemplo de como uma realiza\u00e7\u00e3o de m\u00e3os dadas pode ser levada a cabo com sucesso\".<\/p>\n\n\n\n

Com os conhecimentos adquiridos com estas primeiras instala\u00e7\u00f5es do AEP, est\u00e3o a ser considerados outros passos na M\u00f6bel Heinrich. \"Naturalmente, vemos as possibilidades de contacto digital com o cliente em toda a \u00e1rea das nossas lojas de mobili\u00e1rio. Por isso, as instala\u00e7\u00f5es em grande escala de ecr\u00e3s e solu\u00e7\u00f5es de sinaliza\u00e7\u00e3o digital tamb\u00e9m desempenham um papel importante nas nossas considera\u00e7\u00f5es sobre o futuro design da nossa abordagem ao cliente\", conclui Jan Hintze.<\/p>\n\n\n\n

Com a integra\u00e7\u00e3o das etiquetas electr\u00f3nicas nas prateleiras, a M\u00f6bel Heinrich complementa a sua extensa comunica\u00e7\u00e3o com os clientes na loja. Com base nas solu\u00e7\u00f5es de TI existentes da SHD e da Online Software AG, j\u00e1 est\u00e1 em funcionamento em todas as lojas uma rede abrangente de sinaliza\u00e7\u00e3o digital com mais de 60 ecr\u00e3s e a funcionalidade de impress\u00e3o tamb\u00e9m \u00e9 utilizada para comunica\u00e7\u00e3o de pre\u00e7os e publicidade. Com a liga\u00e7\u00e3o em rede completa de todos os meios de produ\u00e7\u00e3o, a loja de mobili\u00e1rio em Steinheim \u00e9 pioneira e constitui a base para os conceitos de toda a empresa para abordar os clientes nas \u00e1reas de venda a retalho.  <\/p>\n\n\n\n

 \"Com a introdu\u00e7\u00e3o das ESLs na \u00e1rea da gama de produtos especializados, a M\u00f6bel Heinrich deu um passo importante para a etiquetagem digital de pre\u00e7os. Era particularmente importante para n\u00f3s que as ESLs se encaixassem perfeitamente no nosso panorama de TI existente e facilitassem o nosso trabalho quotidiano. O projeto demonstrou o potencial desta tecnologia, tanto para uma fixa\u00e7\u00e3o de pre\u00e7os mais eficiente como para uma abordagem moderna ao cliente. Os conhecimentos adquiridos com este projeto constituem a base para darmos mais passos no sentido da digitaliza\u00e7\u00e3o, incluindo a liga\u00e7\u00e3o em rede das nossas instala\u00e7\u00f5es. Estou convencido de que estas inova\u00e7\u00f5es nos permitir\u00e3o abordar os nossos clientes de uma forma ainda mais direcionada e melhorar ainda mais a experi\u00eancia de compra nas nossas lojas de mobili\u00e1rio\", afirma Jan Hintze.<\/p>\n\n\n\n

Material de imagem<\/strong><\/p>\n\n\n\n

\n
\"Cartaz<\/a><\/figure>\n\n\n\n
\"4<\/a><\/figure>\n\n\n\n
\"Pequeno<\/a><\/figure>\n\n\n\n
\"ESL<\/a><\/figure>\n<\/figure>\n\n\n\n

Sobre a M\u00f6bel Heinrich<\/strong><\/p>\n\n\n\n

H\u00e1 mais de 65 anos que a M\u00f6bel Heinrich \u00e9 um dos principais retalhistas de mobili\u00e1rio da regi\u00e3o. Com quatro lojas de mobili\u00e1rio, quatro lojas clevva take-away e uma loja online, a empresa familiar oferece uma vasta gama de produtos em mais de 100 000 m\u00b2 de espa\u00e7o de venda. Com mais de 700 funcion\u00e1rios e uma frota pr\u00f3pria de mais de 50 cami\u00f5es, a M\u00f6bel Heinrich presta aconselhamento, entrega e montagem, tanto no local como online.<\/p>\n\n\n\n

Sobre a SHD<\/strong><\/p>\n\n\n\n

O Grupo SHD, com sede em Andernach, Alemanha, \u00e9 um fornecedor l\u00edder de solu\u00e7\u00f5es de TI para o sector do mobili\u00e1rio e da cozinha h\u00e1 mais de 40 anos. A SHD \u00e9 o \u00fanico fornecedor de um ambiente de sistema integrado que liga em rede fabricantes, retalhistas e clientes finais. As solu\u00e7\u00f5es incluem software ERP para o com\u00e9rcio de mobili\u00e1rio, software de planeamento para cozinhas e salas de estar, bem como sistemas para gest\u00e3o de armaz\u00e9ns, financeira e de pessoal. A SHD tamb\u00e9m oferece servi\u00e7os de TI, conceitos de com\u00e9rcio eletr\u00f3nico e servi\u00e7os de consultoria abrangentes. O grupo \u00e9 composto por seis filiais alem\u00e3s e oito filiais internacionais com um total de mais de 650 empregados.<\/p>\n\n\n\n

Sobre a Online Software AG<\/strong><\/p>\n\n\n\n

Desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o com sede em Heidelberg apoia os retalhistas com solu\u00e7\u00f5es de software para publicidade profissional em lojas h\u00e1 mais de 25 anos e \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas com mais de 65.000 instala\u00e7\u00f5es em 35 pa\u00edses. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no POS, que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais.<\/p>\n\n\n\n

\n

<\/p>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n

Mais informa\u00e7\u00f5es:<\/strong>
Software AG online
Galileistrasse 1
69115 Heidelberg, Alemanha
info@online-software-ag.de
www.online-software-ag.de<\/p>\n\n\n\n


Sandy Heinzmann
Diretor de Marketing
T. +49 06221 40508-682
M. +49 151 1500 9975
sandy.heinzmann@online-software-ag.de<\/p>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Vollst\u00e4ndig integrierte Electronic Shelf Label (ESL) L\u00f6sung im Zusammenspiel der Warenwirtschaft von SHD und der digitalen POS Werbeplattform von Online Software AG Heidelberg, 05.03.2025 +++ Wir haben es geschafft, innerhalb […]<\/p>\n","protected":false},"author":8,"featured_media":74339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-74272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nM\u00f6bel Heinrich nutzt erstmalig\u00a0die Vorteile\u00a0elektronischer Produktauszeichnungen - Online Software AG<\/title>\n<meta name=\"description\" content=\"ESL Installation im Fachsortimentsbereich vonm M\u00f6belhauses M\u00f6bel Heinrich in Steinheim mit der Software PRESTIGEenterprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-moebel-heinrich-utiliza-pela-primeira-vez-as-vantagens-da-etiquetagem-eletronica-de-produtos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f6bel Heinrich nutzt erstmalig\u00a0die Vorteile\u00a0elektronischer Produktauszeichnungen - 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