{"id":7565,"date":"2017-12-18T08:33:24","date_gmt":"2017-12-18T07:33:24","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7565"},"modified":"2024-11-08T16:05:32","modified_gmt":"2024-11-08T15:05:32","slug":"a-edeka-nord-confia-na-empresa-prestige","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/edeka-nord-setzt-auf-prestigeenterprise\/","title":{"rendered":"A EDEKA Nord confia no PRESTIGEenterprise"},"content":{"rendered":"

Lan\u00e7amento com sucesso da solu\u00e7\u00e3o nacional de gest\u00e3o de mercadorias LUNAR com liga\u00e7\u00e3o \u00e0 solu\u00e7\u00e3o central de software baseada na Web PRESTIGEenterprise da Online Software AG para a gest\u00e3o de etiquetas de prateleira.<\/em><\/p>\n\n\n\n

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Weinheim, 18 de dezembro de 2017 +++<\/strong> Com a convers\u00e3o do Centro a&b em Neum\u00fcnster, em outubro, a EDEKA Handelsgesellschaft Nord deu luz verde para a liga\u00e7\u00e3o \u00e0 LUNAR, a solu\u00e7\u00e3o de gest\u00e3o de mercadorias baseada em SAP do Grupo EDEKA. Esta foi a primeira loja da EDEKA Nord a ficar em linha com a gest\u00e3o de dados mestre de toda a empresa, incluindo uma interface para a plataforma de comunica\u00e7\u00e3o PRESTIGEenterprise, que suporta a publicidade em POS para suportes impressos e digitais. Numa primeira fase, as etiquetas das prateleiras s\u00e3o impressas na loja de Neum\u00fcnster atrav\u00e9s da interface LUNAR para PRESTIGEenterprise. O passo seguinte \u00e9 a distribui\u00e7\u00e3o das mensagens publicit\u00e1rias em suportes digitais, como ecr\u00e3s e balan\u00e7as com ecr\u00e3s virados para o cliente. Com o PRESTIGEenterprise \u00e9 muito f\u00e1cil planear, distribuir e, se necess\u00e1rio, atualizar rapidamente as ofertas semanais, bem como os motivos de comida e v\u00eddeos apelativos para o respetivo departamento.<\/p>\n\n\n\n

H\u00e1 muitos anos que a EDEKA Handelsgesellschaft Nord mbH utiliza o software PRESTIGE para a impress\u00e3o de cartazes. Ap\u00f3s a mudan\u00e7a para a plataforma de comunica\u00e7\u00e3o PRESTIGEenterprise e a expans\u00e3o da comunica\u00e7\u00e3o POS para os meios digitais, o sistema de gest\u00e3o de mercadorias LUNAR foi agora tamb\u00e9m dotado de uma interface para o PRESTIGEenterprise, a fim de gerar a melhor otimiza\u00e7\u00e3o poss\u00edvel do processo.<\/p>\n\n\n\n

\u201eTivemos excelentes experi\u00eancias com a impress\u00e3o de cartazes e etiquetas com o PRESTIGE e apreciamos a praticidade que o programa nos oferece, bem como a consist\u00eancia do software online. Com base nisto, opt\u00e1mos pela solu\u00e7\u00e3o PRESTIGEenterprise baseada na Web como uma solu\u00e7\u00e3o hol\u00edstica para a EDEKA Nord\u201c, resume Michael Homburg, Diretor de TI e Organiza\u00e7\u00e3o de TI na EDEKA Gesellschaft Nord, e Kai Schumann, gestor de projeto para a implementa\u00e7\u00e3o das solu\u00e7\u00f5es PRESTIGEenterprise nas lojas, acrescenta: \u201eAo utilizar meios digitais nas nossas lojas, estamos a elevar a nossa comunica\u00e7\u00e3o POS a um novo n\u00edvel e a equipar as lojas para as exig\u00eancias dos nossos clientes no futuro. Por esta raz\u00e3o, uma liga\u00e7\u00e3o ao nosso sistema central de TI era particularmente importante para n\u00f3s. Um elevado grau de automatiza\u00e7\u00e3o na importa\u00e7\u00e3o para os \u201cecr\u00e3s\u201d, bem como a flexibilidade do retalhista, s\u00e3o o nosso principal objetivo. Estamos empenhados numa parceria a longo prazo com o software online e aguardamos com expetativa novas oportunidades com a comunica\u00e7\u00e3o digital de pre\u00e7os e publicidade nas nossas lojas.\u201c<\/p>\n\n\n\n

Desde novembro, a EDEKA Cohrt em Norderstedt, um dos comerciantes independentes da EDEKA Handelsgesellschaft Nord, pode utilizar pela primeira vez as vantagens do PRESTIGEenterprise via LUNAR.<\/p>\n\n\n\n

Os primeiros retalhistas independentes da EDEKA Handelsgesellschaft Nord, como a empresa familiar Meibohm, j\u00e1 est\u00e3o a utilizar intensivamente o PRESTIGEenterprise, tanto para a comunica\u00e7\u00e3o impressa como digital com os clientes. Todas as lojas est\u00e3o equipadas com ecr\u00e3s de grande formato e balan\u00e7as com ecr\u00e3s virados para o cliente nos balc\u00f5es de produtos frescos. A plataforma de software PRESTIGEenterprise tamb\u00e9m \u00e9 utilizada aqui para o planeamento, gest\u00e3o e distribui\u00e7\u00e3o abrangente de conte\u00fados publicit\u00e1rios digitais para os ecr\u00e3s dos v\u00e1rios locais e departamentos. Em particular, a disponibiliza\u00e7\u00e3o centralizada de conte\u00fados prontos para os ecr\u00e3s e balan\u00e7as pela EDEKA Handelsgesellschaft Nord facilita muito o trabalho de muitos retalhistas. Al\u00e9m disso, cada retalhista tem a possibilidade de adaptar os temas regionalmente e de acrescentar os seus pr\u00f3prios temas individuais, por exemplo, para real\u00e7ar a regionalidade com ofertas locais, comunicar servi\u00e7os e informa\u00e7\u00f5es especiais ou publicitar os seus pr\u00f3prios eventos.<\/p>\n\n\n\n

Com base no suporte moderno e eficiente de TI da LUNAR, o Grupo EDEKA pretende preparar o caminho para um maior crescimento e sucesso no sector retalhista. A abordagem digital dos clientes no ponto de venda e a comunica\u00e7\u00e3o digital de mensagens publicit\u00e1rias s\u00e3o parte integrante deste processo e s\u00e3o realizadas de forma perfeita e fi\u00e1vel com o apoio da plataforma de software PRESTIGEenterprise.<\/p>\n\n\n\n

Sobre a Online Software AG<\/span><\/p>\n\n\n\n

A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado no dom\u00ednio da comunica\u00e7\u00e3o cross-media em loja e da promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui, assim, a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs.<\/p>\n\n\n\n

Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n

Software AG online
Bergstrasse 31
69469 Weinheim, Alemanha
info@online-software-ag.de<\/a>
www.online-software-ag.com<\/a>
Sandy Heinzmann
Diretor de Marketing e Comunica\u00e7\u00e3o
T. +49 6201 9988-682
F. +49 6201 9988-77
sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Erfolgreicher Start der nationalen Warenwirtschaftsl\u00f6sung LUNAR mit Anbindung an die zentrale webbasierte Softwarel\u00f6sung PRESTIGEenterprise der Online Software AG zum Management der Regaletiketten. Weinheim, 18. Dezember 2017 +++ Mit der Umstellung […]<\/p>\n","protected":false},"author":8,"featured_media":70835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"\nEDEKA Nord setzt auf PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"EDEKA Nord startet LUNAR-Anbindung mit PRESTIGEenterprise f\u00fcr digitale Kommunikation und effiziente Warenwirtschaft in M\u00e4rkten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-edeka-nord-confia-na-empresa-prestige\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA Nord setzt auf PRESTIGEenterprise - 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