{"id":7618,"date":"2018-05-15T08:30:46","date_gmt":"2018-05-15T06:30:46","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7618"},"modified":"2024-11-08T16:20:42","modified_gmt":"2024-11-08T15:20:42","slug":"alexa-promove-o-comercio-local-na-futura-cidade-de-langenfeld","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/alexa-foerdert-den-lokalen-handel-in-der-future-city-langenfeld\/","title":{"rendered":"Alexa promove o com\u00e9rcio local na Future City Langenfeld"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>A Online Software AG est\u00e1 a apoiar a iniciativa \"Future City Langenfeld\" com solu\u00e7\u00f5es Alexa baseadas na voz para retalhistas e ideias para utilizar o assistente de voz no POS. Experimente e teste-o ao vivo na White Box.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 15 de maio de 2018 +++<\/strong> \u201eAlexa, mostra-me as ofertas actuais\u201c - sonhos do futuro ou, em breve, a vida quotidiana no POS? Na Future City Langenfeld Initiative White Box, um projeto patrocinado pelo governo do estado da Ren\u00e2nia do Norte-Vestef\u00e1lia, os retalhistas podem testar ao vivo solu\u00e7\u00f5es orientadas para o futuro, cuja implementa\u00e7\u00e3o j\u00e1 \u00e9 poss\u00edvel hoje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-1024x344.jpg\" alt=\"\" class=\"wp-image-70621\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-1024x344.jpg 1024w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-300x101.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-768x258.jpg 768w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2-18x6.jpg 18w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/05\/Online-Software-AG_WhiteBox_FutureCity-2.jpg 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A White Box \u00e9 uma loja no centro de Langenfeld onde retalhistas, clientes, cidad\u00e3os e partes interessadas podem ter acesso \u00e0 digitaliza\u00e7\u00e3o no com\u00e9rcio retalhista. Os visitantes podem experimentar tecnologias e aplica\u00e7\u00f5es digitais em 300 metros quadrados de espa\u00e7o na galeria comercial \"Markt Karree\" e, assim, compreender o \"espa\u00e7o de experi\u00eancia digital fixo\" no com\u00e9rcio retalhista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O software online tamb\u00e9m suporta a caixa branca com solu\u00e7\u00f5es para o assistente de voz Alexa. Os retalhistas podem experimentar ao vivo as compet\u00eancias existentes de retalhistas e restauradores e testar ao vivo solu\u00e7\u00f5es para a utiliza\u00e7\u00e3o do assistente de voz no POS. Com base na plataforma de software PRESTIGEenterprise, o conte\u00fado das compet\u00eancias, ou seja, a informa\u00e7\u00e3o que a Alexa transmite, pode ser alterado, acrescentado ou eliminado pelos pr\u00f3prios retalhistas. O software tamb\u00e9m permite complementar visualmente a informa\u00e7\u00e3o falada num ecr\u00e3 e, por exemplo, apresentar v\u00eddeos do destino para ofertas de viagens ou imagens de produtos de ofertas. Desta forma, tamb\u00e9m \u00e9 poss\u00edvel <a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a> e sistemas na comunica\u00e7\u00e3o com o cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em Langenfeld, vision\u00e1rios e especialistas do com\u00e9rcio, da pol\u00edtica e da administra\u00e7\u00e3o trabalham em conjunto com fornecedores de solu\u00e7\u00f5es e universidades sobre os temas do futuro e testam solu\u00e7\u00f5es de forma pr\u00e1tica, a fim de criar solu\u00e7\u00f5es simples e verdadeiramente aplic\u00e1veis. Os \"utilizadores\" s\u00e3o os clientes e visitantes da cidade de Langenfeld, que testam as novas ideias desenvolvidas pelas start-ups digitais e pelos fornecedores de solu\u00e7\u00f5es e tecnologias no terreno, por assim dizer. Os retalhistas, bem como os restauradores, os prestadores de servi\u00e7os e os fornecedores de servi\u00e7os, ou seja, todos os intervenientes que fazem parte de uma paisagem urbana saud\u00e1vel, s\u00e3o informados sobre aplica\u00e7\u00f5es, solu\u00e7\u00f5es e conceitos digitais ou digitais fixos e podem experiment\u00e1-los diretamente no terreno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A White Box est\u00e1 dividida em quatro \u00e1reas. A \"Pop-up Future Store\", uma \u00e1rea de retalho para testar e experimentar os novos conceitos de retalho e mundos de experi\u00eancia. O \"Mundo da Tecnologia\", onde as tecnologias f\u00e1ceis de utilizar s\u00e3o explicadas aos retalhistas e compradores interessados. O \"Working Hub\", um espa\u00e7o de reuni\u00f5es de co-working que tamb\u00e9m inclui conceitos futuros que ainda est\u00e3o na fase de prova de conceito (POC), bem como a \"Welcome Area\", onde s\u00e3o apresentados a iniciativa Future City Langenfeld e o conceito da White Box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Nada, mas absolutamente nada neste conceito est\u00e1 gravado na pedra\", sublinha Frank Rehme, fundador da Future City Initiative. \"Permitimo-nos aprender a qualquer momento e em todas as fases do projeto e transformar o que aprendemos em valor acrescentado significativo para os nossos clientes, parceiros e membros da equipa. Questionar constantemente as nossas pr\u00f3prias ac\u00e7\u00f5es \u00e9 a base da inova\u00e7\u00e3o, mesmo que por vezes cause falta de ar.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui assim a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Saiba mais sobre os nossos <a title=\"Software de sinaliza\u00e7\u00e3o digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/software-de-sinalizacao-digital\/\">Software de sinaliza\u00e7\u00e3o digital<\/a> experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Online Software AG unterst\u00fctzt die Initiative \u201eFuture City Langenfeld\u201c mit sprachbasierten Alexa-L\u00f6sungen f\u00fcr den Handel und Ideen f\u00fcr den Einsatz des Sprachassistenten am POS. Zum Ausprobieren und Testen live [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":70818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexa f\u00f6rdert den lokalen Handel in der Future City Langenfeld - Online Software AG<\/title>\n<meta name=\"description\" content=\"Die Online Software AG f\u00f6rdert \u201eFuture City Langenfeld\u201c mit Alexa-L\u00f6sungen f\u00fcr den Handel. 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