{"id":7734,"date":"2018-06-13T08:22:41","date_gmt":"2018-06-13T06:22:41","guid":{"rendered":"http:\/\/online-software-ag.com.w01737f0.kasserver.com\/?p=7734"},"modified":"2024-11-08T16:21:44","modified_gmt":"2024-11-08T15:21:44","slug":"a-landgard-aposta-na-empresa-de-prestigio-na-loja-principal","status":"publish","type":"post","link":"https:\/\/online-software-ag.com\/pt\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\/","title":{"rendered":"A Landgard aposta no PRESTIGEenterprise na sua loja de refer\u00eancia"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>A nova loja Cash &amp; Carry em Straelen-Herongen, com muitas inova\u00e7\u00f5es tecnol\u00f3gicas, utiliza a plataforma de software PRESTIGEenterprise para gerir as mensagens publicit\u00e1rias digitais.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"334\" src=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px.jpg\" alt=\"Elementos de sinaliza\u00e7\u00e3o digital na \u00e1rea de entrada do retalhista de bricolage Landgard anunciam produtos.\" class=\"wp-image-7737\" srcset=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px.jpg 504w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px-300x199.jpg 300w, https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/07\/180613_Landgard_Zukunftsmarkt_Eingang_1_500px-18x12.jpg 18w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weinheim, 13 de junho de 2018 +++<\/strong> Os clientes podem esperar uma verdadeira experi\u00eancia de compras B2B no Landgard Cash &amp; Carry Future Market em Herongen. A loja-piloto da cooperativa de produtores internacionalmente ativa para flores e plantas e frutas e legumes, que abriu em mar\u00e7o de 2018, demonstra um conceito arrojado para o futuro. A integra\u00e7\u00e3o de t\u00f3picos digitais no mercado fixo como parte de uma estrat\u00e9gia de digitaliza\u00e7\u00e3o desempenhou um papel importante na reformula\u00e7\u00e3o de todo o mercado piloto. Por exemplo, a cooperativa de produtores criou um novo ponto comercial equipado com assentos, um quadro de avisos e iPads com acesso \u00e0s lojas Web da Landgard. Al\u00e9m disso, seis ecr\u00e3s de grande formato na \u00e1rea de entrada recentemente concebida do \u00e1trio e do terminal de carga dos clientes proporcionam uma experi\u00eancia de compra moderna e convivial para os clientes. Outros ecr\u00e3s nas v\u00e1rias unidades de mercado s\u00e3o utilizados para publicidade de imagem e mostram, por exemplo, v\u00eddeos de bloguistas ou chamam a aten\u00e7\u00e3o para a iniciativa \u201eFlores - 1000 boas raz\u00f5es\u201c da Landgard. Est\u00e1 tamb\u00e9m planeada uma estela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"O sector verde \u00e9 caracterizado por uma profunda mudan\u00e7a, que se baseia sobretudo nas altera\u00e7\u00f5es da sociedade em geral e no comportamento dos consumidores. Ao desenvolvermos a nossa loja Cash &amp; Carry em Straelen-Herongen num mercado do futuro, queremos dar respostas \u00e0 prova de futuro \u00e0s actuais exig\u00eancias do com\u00e9rcio especializado\", diz Armin Rehberg, Presidente do Conselho de Administra\u00e7\u00e3o da Landgard eG, explicando este investimento no futuro. \"Emocionante, colorida, transparente, moderna, orientada para o futuro, digital e sustent\u00e1vel - esta \u00e9 a nossa nova loja Cash &amp; Carry do futuro. E este \u00e9 o novo sistema com que queremos trabalhar no futuro.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ofertas que mudam semanalmente s\u00e3o comunicadas de forma atractiva nos ecr\u00e3s - informativa e emocional, com imagens e v\u00eddeos. As ofertas s\u00e3o criadas e distribu\u00eddas nos ecr\u00e3s de forma independente pelo respetivo gerente de loja ou expedidor da unidade de loja, utilizando a plataforma de software PRESTIGEenterprise. O sistema inteligente de modelos do software garante a conformidade com os designs corporativos, mesmo para os quatro grupos diferentes de marcas pr\u00f3prias, e as listas de reprodu\u00e7\u00e3o podem ser criadas r\u00e1pida e facilmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a atividade di\u00e1ria, era particularmente importante para a Landgard que as ferramentas de marketing utilizadas fossem f\u00e1ceis de utilizar e funcionassem de forma fi\u00e1vel. Para poder reagir rapidamente a altera\u00e7\u00f5es a curto prazo, as listas de reprodu\u00e7\u00e3o e os seus elementos devem ser f\u00e1ceis de adicionar ou eliminar. Este objetivo foi alcan\u00e7ado pouco tempo depois da introdu\u00e7\u00e3o do software e da forma\u00e7\u00e3o dos colaboradores. Em pouco tempo, os gestores de programas utilizaram o PRESTIGEenterprise para gerir as mensagens publicit\u00e1rias digitais de forma totalmente aut\u00f3noma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"A abertura da loja-piloto \u00e9 apenas o come\u00e7o. A nova loja Landgard Herongen Cash &amp; Carry do futuro cria, pela primeira vez, uma experi\u00eancia de compra genu\u00edna no sector B2B e tem como objetivo comercializar flores e plantas de uma forma progressiva e moderna\", explica G\u00fcnther Esser, Diretor de Retalho Especializado da Landgard. \"Inicialmente, os novos processos, abordagens e tecnologias ser\u00e3o testados e desenvolvidos no mercado-piloto. O pr\u00f3ximo passo ser\u00e1 otimizar as outras 30 lojas Landgard C&amp;C, que representam o cora\u00e7\u00e3o do nosso marketing orientado para o retalho especializado, com um volume de neg\u00f3cios de mais de 280 milh\u00f5es de euros em 2017, com base nos conhecimentos adquiridos.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Landgard<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Landgard, sediada em Straelen-Herongen, \u00e9 uma cooperativa moderna de produtores que \u00e9 detida a 100 por cento por jardineiros. Com 3.300 empresas associadas, a Landgard \u00e9 uma das maiores organiza\u00e7\u00f5es europeias de comercializa\u00e7\u00e3o de flores e plantas, bem como de frutas e legumes, e regista um volume de neg\u00f3cios anual superior a 1,9 mil milh\u00f5es de euros. Cerca de 3.000 pessoas trabalham nas unidades de neg\u00f3cio e filiais do Grupo Landgard. A Landgard opera 31 lojas de cash &amp; carry na Alemanha e no estrangeiro com a sua pr\u00f3pria marca, fornece grandes clientes retalhistas organizados, desde cadeias de bricolage e retalhistas de produtos alimentares a lojas de desconto, centros de jardinagem e retalhistas especializados, com a sua pr\u00f3pria log\u00edstica de produtos frescos e opera o \u00fanico leil\u00e3o de plantas em vaso e flores cortadas na Alemanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.landgard.de\" rel=\"nofollow\">www.landgard.de<br><\/a><span style=\"font-weight: bold;\"><br>Sobre a Online Software AG<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Online Software AG \u00e9 uma empresa de software inovadora, especializada no desenvolvimento de solu\u00e7\u00f5es para o com\u00e9rcio grossista e retalhista internacional. A empresa de m\u00e9dia dimens\u00e3o, sediada em Weinheim an der Bergstra\u00dfe, apoia os retalhistas h\u00e1 mais de 25 anos com solu\u00e7\u00f5es de software para publicidade profissional em loja e, com mais de 35.000 instala\u00e7\u00f5es em 35 pa\u00edses, \u00e9 l\u00edder de mercado na \u00e1rea da comunica\u00e7\u00e3o cross-media em loja e promo\u00e7\u00e3o de vendas. Com o software PRESTIGEenterprise, o software online oferece uma plataforma de comunica\u00e7\u00e3o para se dirigir aos clientes no ponto de venda que inclui tanto os meios tradicionais como os meios de sa\u00edda digitais. O software premiado constitui assim a base perfeita para conceitos de comunica\u00e7\u00e3o hol\u00edsticos, integrando cartazes e etiquetas, bem como ecr\u00e3s de grande formato, video walls, ecr\u00e3s de checkout e balan\u00e7a, sistemas de quiosques, prateleiras digitais e etiquetas electr\u00f3nicas de prateleiras (ESL) at\u00e9 dispositivos m\u00f3veis como smartphones, tablets e MDEs. Saiba mais sobre os nossos <a title=\"Solu\u00e7\u00f5es de sinal\u00e9tica digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/sinalizacao-digital\/\">Solu\u00e7\u00f5es de sinal\u00e9tica digital<\/a> e <a title=\"Software de sinaliza\u00e7\u00e3o digital\" href=\"https:\/\/online-software-ag.com\/pt\/solucoes\/software-de-sinalizacao-digital\/\">Software de sinaliza\u00e7\u00e3o digital<\/a> experi\u00eancia.<br>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">Mais informa\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Software AG online<br>Bergstrasse 31<br>69469 Weinheim, Alemanha<br><a href=\"mailto:info@online-software-ag.de\">info@online-software-ag.de<\/a><br><a href=\"https:\/\/online-software-ag.com\/pt\/\">www.online-software-ag.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sandy Heinzmann<br>Diretor de Marketing e Comunica\u00e7\u00e3o<br>T. +49 6201 9988-682<br>F. +49 6201 9988-77<br><a href=\"mailto:sandy.heinzmann@online-software-ag.de\">sandy.heinzmann@online-software-ag.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neuer Cash &amp; Carry Markt in Straelen-Herongen mit vielen technologischen Innovationen nutzt Softwareplattform PRESTIGEenterprise f\u00fcr das Management der digitalen Werbebotschaften. Weinheim, 13. Juni 2018 +++ Kunden erwartet im Landgard Cash [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":70817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-7734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Landgard setzt im Flagshipstore auf PRESTIGEenterprise - Online Software AG<\/title>\n<meta name=\"description\" content=\"Alexa bietet zahlreiche Funktionen, darunter Smart Home-Steuerung, Informationen und Unterhaltung durch Sprachbefehle und Skills.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online-software-ag.com\/pt\/a-landgard-aposta-na-empresa-de-prestigio-na-loja-principal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landgard setzt im Flagshipstore auf PRESTIGEenterprise - Online Software AG\" \/>\n<meta property=\"og:description\" content=\"Alexa bietet zahlreiche Funktionen, darunter Smart Home-Steuerung, Informationen und Unterhaltung durch Sprachbefehle und Skills.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online-software-ag.com\/pt\/a-landgard-aposta-na-empresa-de-prestigio-na-loja-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Software AG\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-13T06:22:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T15:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online-software-ag.com\/wp-content\/uploads\/2018\/06\/OnlineSoftwareAG_News_landgard-setzt-im-flagshipstore-auf-prestigeenterprise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julia Strauch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julia Strauch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\"},\"author\":{\"name\":\"Julia Strauch\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#\\\/schema\\\/person\\\/52179fb15851dddd1031d829e2e464b2\"},\"headline\":\"Landgard setzt im Flagshipstore auf PRESTIGEenterprise\",\"datePublished\":\"2018-06-13T06:22:41+00:00\",\"dateModified\":\"2024-11-08T15:21:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\"},\"wordCount\":820,\"publisher\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/online-software-ag.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/OnlineSoftwareAG_News_landgard-setzt-im-flagshipstore-auf-prestigeenterprise.jpg\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\",\"url\":\"https:\\\/\\\/online-software-ag.com\\\/landgard-setzt-im-flagshipstore-auf-prestigeenterprise\\\/\",\"name\":\"Landgard setzt im Flagshipstore auf PRESTIGEenterprise - 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